About Web to App Connect

Create a seamless web-to-app experience for your customers through Web to App Connect. Web to App Connect is a consolidated toolkit that makes deep linking and conversion measurement easy. Use Web to App Connect to identify the deep links needed to allow your customers to complete their desired action, like buying something or ordering food delivery, from an ad click to your app without any interruptions. You can set up conversion tracking to measure subsequent app conversion actions such as purchases, sign ups, subscriptions, and more.


  • Drives better user experiences through seamless web-to-app integration
  • Delivers, on average, 2 times higher conversion rates

Key features

Deep link validator

Identifies the URLs that require configuration and implementation to smoothly direct customers from your mobile ads to your app.

Deep link impact calculator

Estimates the revenue impact created by deep linking your mobile web ads.

Conversion tracking & optimization

Measures app conversions to improve the effectiveness of your overall campaign performance, and optimizes your web campaigns with more clarity.

To get started, reach out to your Google Account Manager.

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