This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties).

Introducing Google Analytics 4 (GA4)

The next generation of Google Analytics

GA4 is a new property designed for the future of measurement: 

  • Collects both website and app data to better understand the customer journey
  • Uses events instead of session-based data
  • Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
  • Predictive capabilities offer guidance without complex models
  • Direct integrations to media platforms help drive actions on your website or app

On July 1, 2023, standard Universal Analytics properties will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties. Learn more

 Google Analytics 360 properties will receive a one-time processing extension ending on October 1, 2023.

How to get started with Google Analytics 4

There are three ways to get started if you are an editor or administrator:

Option 1: Set up Analytics data collection for the first time

Do this if you’re new to Analytics and ready to collect data for your website and/or app. 

Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”)  

The GA4 Setup Assistant will add a Google Analytics 4 property alongside your existing Universal Analytics property. Your Universal Analytics property will continue to collect data. You can access both using the property selector in the Admin area.

Option 3: Add Google Analytics 4 to a website builder platform or CMS (content management system)

Do this if you use a CMS-hosted (Content Management System) website, e.g. a website created using Wix, WordPress, Drupal, Squarespace, GoDaddy, WooCommerce, Shopify, Magento, Awesome Motive, HubSpot, etc.

Existing Google Analytics for Firebase customers are advised to upgrade to a Google Analytics 4 property.

 

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