Product Linking: Link Ads Creative Studio and Google Ads

This article provides you with an overview of Ads Creative Studio and how to link it to your Google Ads account.

What is Ads Creative Studio?

Ads Creative Studio is a creative management platform designed for creative teams. You can use it to build ads, manage creative assets and video projects, and share them with media teams.

If you're working with a creative team who uses Ads Creative Studio, you can set up an account link so they can easily export creative assets and videos to your Google Ads account.

Permissions

To link Google Ads and Ads Creative Studio, you need a Google Account with administrative access to Google Ads.

How it works

After you set up an account link, users of the Ads Creative Studio account can export assets and videos to your Google Ads account. You can then use the assets and videos in your campaigns.

You can make changes to assets (for example, cropping images) and videos (for example, adding voiceover) after they're in Google Ads. Any changes you make in Google Ads won't affect the original asset or video in Ads Creative Studio.

Keep in mind: Linking accounts won't give the Ads Creative Studio account users access to view or edit your Google Ads account. Additionally, you and other users of your Google Ads account won't be able to add, edit, or delete assets or videos in Ads Creative Studio.

Link an Ads Creative Studio account

You’ll need to have administrative access to the Ads Creative Studio account to request an account link. To get started, share the customer ID of your Google Ads account so they can start the request. After they send a link request, follow the steps below to accept it.

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

Approve an Ads Creative Studio link request

1. In your Google Ads account, click the& Admin icon .
2. Click Linked accounts.
3. Under “Your linked accounts and products”, find Ads Creative Studio, and then click Manage & link.
4. On the page that loads, there’s a list of Ads Creative Studio accounts that have already been linked. This list is empty if none have been linked yet. Click Received to view requests that haven’t been approved yet.
5. Find the Ads Creative Studio account name you want to approve. Under "Actions", click Review. A window opens with the details of the account and link request.
6. To complete the link, click Approve.

Decline an Ads Creative Studio link request

1. In your Google Ads account, click the& Admin icon .
2. Click Linked accounts.
3. Under “Your linked accounts and products,” find Ads Creative Studio, and then click Manage & link.
4. On the page that loads, there’s a list of Ads Creative Studio accounts that have already been linked. This list is empty if none have been linked yet. Click Received to view requests that haven’t been approved yet.
5. Find the Ads Creative Studio account name you want to decline. Under "Actions", click Review. A window opens with the details of the account and link request.
6. To reject the link request, click Decline. The request is removed.

If you later decide you want to link the account, an Ads Creative Studio administrator can send a new request.

Related links

About Product Linking

• About the “Linked accounts” page and Product Linking

Google Products

• Product Linking: Using Google Analytics and Google Ads together
• Product Linking: Link a Google Analytics (Universal Analytics) property to Google Ads
• Product Linking: Link a Google Analytics 4 property or Firebase project to Google Ads
• Product Linking: Link Hotel Center and Google Ads
• Product Linking: Link your Merchant Center and Google Ads accounts
• Product Linking: Link Google Marketing Platform and Google Ads
• Product Linking: Link Optimize and Google Ads
• Product Linking: Link Google Play and Google Ads accounts
• Product Linking: Link Search Console and Google Ads
• Product Linking: Link YouTube channels and Google Ads accounts

Google Partners

• Product Linking: Link Customer Match partners and Google Ads
• Product Linking: Link to Hubspot via Zapier
• Product Linking: Link Salesforce and Google Ads accounts
• Product Linking: Link Shopify to Google Ads
• Product Linking: Link Zapier and Google Ads
• Product Linking: Link Zapier during campaign creation