About the “Data manager” page and Product Linking

The "Linked Accounts" page under Admin Admin Icon has been moved to "Data manager" under Tools Tools Icon. Google Ads Data Manager is a data import and management tool with a point-and-click experience that lets you bring your customer data from outside of Google and activate it in Google Ads. Learn more About Data manager.

The “Data manager” page in your Google Ads and your Manager Account makes it possible for you to connect your Google Ads account to a variety of first and third party data sources. Bringing additional data and information into your account can help make your campaigns more effective, drive better ROI, and gain better insights into your campaign performance.

Data manager has the following features that allow you to consolidate data sources from your linked accounts, Google tag, and conversion:

  1. Connected products is designed to help you find the products that you’re looking for:
    • Your linked accounts and products
    • Your unlinked accounts and products, separated by the following:
      • From Google (alphabetical order)
      • Other popular products (alphabetical order)
  2. Google tag is where you can manage your Google tags. A Google tag lets you send data from your website to your linked Google product destinations to help you measure the effectiveness of your website and ads. Learn more About the Google tag.

From this page you can search for products by filtering for the following categories:

  • All
  • Conversions
  • Apps
  • Customer match
  • Lead ads

You can also search for products by name using the search bar at the top of the page. To view product descriptions, hover your mouse over a product name, or click the icon next to the name.

Under “Manage & Link” you can check how many accounts are linked for each product, the number of pending requests for each product, when the account's status was last modified.

View the “Data manager” page

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

Use the following steps to view the “Data manager” page:

  1. In your Google Ads account, click the Tools icon Tools Icon.
  2. Click Data manager.

Types of connected products and data imports

Google offers a variety of different data partners to import audiences, app data, conversions, customer match data and leads. Google data sources gather data through Google products and tools, while first-party data sources are mainly customer-owned and typically gathered offline.

Data Type Information
Google data sources Ads Data Hub: This enables you to make campaign data available to vendors and agencies for third-party verification or analysis in a secure, cloud-based platform.
Business Manager: Business Manager tool allows you to add, manage, and get to apps and stores for your business - all in one place.
Google Analytics: Here you can gain insight into the customer journey and the actions people take on your website or app. Import site engagement metrics, track events as conversions, and import remarketing audiences. More about our different Analytics offerings here: GA4, Analytics 360.
Google Hotel Center: The Hotel Center platform helps you manage rates, availability, and other data used in your Google Ads Hotel campaigns.
Google Merchant Center: Google Merchant Center helps you upload both store and product data to Google and make it available across a variety of Google services. You’ll be able to advertise your products with Shopping campaigns, dynamic remarketing, and more. You will also see the option on Google Ads to link your account to your Google Merchant Center via Business Manager, which will link your Google Ads to all apps managed in Business Manager.
Google Marketing Platform (GMP): This tool brings together a suite of tools that allow business owners to manage their marketing and analytics in one place; making it convenient to see how your Google Ads campaign performance tracks against other data in your marketing strategy.
Google Play: You can use Google Play to create remarketing lists based on current users of your app. Track in-app purchases as conversions to gain insight into which ads drive action.
Google Search Console: Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.
YouTube: You can gain insights into how viewers engage with your videos using YouTube. Remarket to people who interact with your channel, track actions people take after watching video ads, and drive clicks with call-to-action overlays.
First-party data sources Amazon Redshift: Through Amazon Redshift, you can run complex analyses on large datasets without worrying about server limitations.
Amazon S3: Amazon S3 can help you securely store and manage your data with flexible storage classes and access controls.
BigQuery: The serverless architecture of BigQuery scales seamlessly with your data, while its tools let you extract valuable insights with ease.
Google Cloud Storage: Store your creative assets, collaborate with ease, and access them instantly. Google Cloud Storage allows you to use on-demand, high-availability access without managing hardware or infrastructure.
HTTPS: HTTPS secures communication between browsers and websites by encrypting data transfer. This encryption safeguards sensitive information, making it essential for any site handling such data.
MySQL: You can power both small and large applications with MySQL’s database management system and benefit from its open-source model.
PostgreSQL: You can store your data in PostgreSQL, a free and open-source database known for its reliability and its wide range of features.
Salesforce: You can unify your customer’s journey under one roof as Salesforce empowers teams to collaborate seamlessly.
SFTP: SFTP offers secure access and transfer of your digital files, perfect for sending sensitive information or big datasets over the internet.
Snowflake: Snowflake's automated data management stores and analyzes everything seamlessly, from structured reports to unstructured social media data.

Related links

Learn more about product linking

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