Link Search Console and Google Ads

With the paid & organic report, you can see how often pages from your website are showing in Google’s free organic search results, and which search terms triggered those results to show on the search results page. This information helps you better understand how paid text ads and organic search results work together to help you reach people searching online.

In order to view the paid & organic report, you must have your Search Console account linked to your Google Ads account. This article shows you how to link the two accounts. For more background about the paid & organic report, read About measuring paid & organic search results.

Before you begin

Here are some requirements before you link your Search Console and Google Ads accounts. 

  • You must have administrative access to the Google Ads account that you want linked to the Search Console account.

  • You’ll need a Search Console account. If you don’t have one, you can set one up at anytime on the Search Console site.
  • Your account must also be an owner of the Search Console account, as well an owner of the website associated with the Search Console account.
    • If you’re not listed as an owner of the Search Console account, a request for access to the website will be sent to the current owner when you try to link your Google Ads account to the Search Console account.
    • If there’s no Search Console account set up for the website you’re trying to link to, you’ll be prompted to claim it as yours during the linking process. 

Link your Search Console and Google Ads accounts 

Choose the Google Ads experience you're using. Learn more

Linking your Search Console account to your AdWords account

  1. Sign in to your AdWords account.
  2. Click the gear menu () and select "Account settings."
  3. Click "Linked accounts" in the navigation bar.
  4. Under the "Search Console" section, click "View details."View details
  5. In the text box, enter the URL for the website you want to link (i.e. www.example.com).
  6. Click "Continue."
  7. If accounts link successfully, you’ll get a "Congratulations" message. Click Done.
     

Tip 

In order to see all of your organic data, there are a few things to keep in mind when setting up Search Console and linking to your AdWords account.

  • When claiming a domain in Search Console, add both the www and non-www versions of your domain to your Search Console account (https://www.example.com and https://example.com).
  • If your site uses HTTPS, also claim both variations of the HTTPS versions (https://www.example.com and https://example.com).
  • In your Adwords account, link both www and non-www versions of your site (no need to specify HTTP or HTTPS, just example.com and www.example.com).

Learn how to solve indexing problems to make sure you're seeing all your data.

Managing your linked Search Console accounts in AdWords

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the gear menu () and select "Account settings."
  3. Click "Linked accounts" in the navigation bar.
  4. Under the "Search Console" section, click "View details." View details
  5. This page lists all your linked Search Console accounts. You can sort this page by "Date modified" or "Status."
  6. Depending on the status of a Search Console account, which is listed underneath the site’s URL, you’ll have different management options to choose from. If an account is linked, you’ll have the option to "unlink." Other options include sending a request to access a Search Console account, retrying to "claim" an unclaimed site at Search Console, and requesting access if your access has been revoked. 
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