Create a Google Ads manager account

A manager account is a Google Ads account that lets you easily view and manage multiple Google Ads accounts (including other manager accounts) from a single location.

This article explains how to create manager accounts. You may want to begin by first reading About manager accounts.

Create a manager account from the manager account homepage

  1. Visit the Google Ads manager account homepage and click Create a manager account.
  2. If you’re not signed in already, sign in using the email you’d like to use to manage your new manager account.
  3. You can use the same email address for up to 20 Google Ads accounts (including manager accounts). Learn more about associating multiple accounts
  4. Give your manager account a name. This is the name that your clients will see in their client account.
  5. Choose how you plan to use the account, either as an account to manage your own multiple Google Ads accounts, or to manage other people’s accounts.
  6. Select your country and time zone. This time zone will be used for your account reporting and billing and can’t be changed. You might want to choose the time zone you work in.
  7. Select a permanent currency for your account. You might want to choose the currency in which you do business. Your client accounts will be billed in their individual chosen currencies. Keep in mind that when you’re checking performance or budget information across accounts in your manager account, you’ll have the option to see any cost-related information converted to the currency used by your manager account. Learn more about converting currencies in your manager account.
  8. Click Explore Your Account to get started.

Create a manager account on the Performance page

  1. Sign in to your Google Ads manager account.
  2. From the page menu on the left, click Settings, then click Sub-account settings along the top.
  3. Click the blue plus button , and select Create new manager account.
  4. Enter the new account information, including the account name, primary account use, country, timezone, and currency. 
    • Optional:
      • Click Invite users to this account (optional) to invite users to your new manager account.
      • Click the drop-down menu and set their access level to “Administrative," “Standard,” “Read only, “Email only”, or “Billing.”
  5. Click Save and continue.

Create a manager account on the Sub-account settings page

  1. Sign in to your Google Ads manager account.
  2. From the page menu on the left, click Accounts, then click Performance along the top.
  3. Click the blue plus button , and select Create new manager account.
  4. Enter the new account information, including the account name, primary account use, country, timezone, and currency. 
    • Optional:
      • Click Invite users to this account (optional) to invite users to your new manager account.
      • Click the drop-down menu and set their access level to “Administrative," “Standard,” “Read only, “Email only”, or “Billing.”
  5. Click Save and continue.

Move accounts within the hierarchy

Once you’ve successfully created your new manager account, you’ll have the option on the next page to move accounts linked in the current hierarchy or link other accounts.

Use the following steps to move accounts in the current hierarchy to be directly linked to your new manager account:

  1. Click Select accounts to link.
  2. Select accounts to link in the account selection dialog box.
  3. Click Done.

Use the following steps to link other accounts directly to your new manager account:

  1. In the "Link other accounts (optional)" section, enter or paste your customer IDs, one per line
  2. Click Link Accounts.
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