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Making the user-based ads control available to Authorized Buyers

April 6, 2022

Starting May 6, 2022, the user-based ads control in AdSense will be updated to also apply to ads from Authorized Buyers. Previously this control only applied to ads from Google Ads and Display & Video 360.

Benefits to publishers

Expanding user-based ads to include Authorized Buyers gives you more control over the sharing and use of your users' visitation information.

Preparing for the change

You don't need to take any action unless you want to change your current user-based ads setting. We'll automatically apply your current setting to Authorized Buyers on May 6, 2022.

If you don't want to show user-based ads, you can opt out of user-based advertising.

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