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First-party cookies for personalization

October 10, 2022

In 2020, we launched first-party cookies from Google to help you increase your revenue with features like frequency capping. Now, we've updated first-party cookies to also support personalization.

First-party cookies for personalization help to show personalized ads to your users when third-party cookies aren’t available, which may increase your revenue. Note that you can only use these cookies for personalization if you’ve turned on the "Allow first-party cookies" option.

We've added a new control to the "Ad serving" tab in your account to let you choose whether you want to allow first-party cookies for personalization. To access the control, click Brand safety and then Content and then Blocking controls and then Manage Ad serving. The control is available from today but your choice won't affect ad serving until November 10, 2022.

Learn more about the "Use first-party cookies for personalization" control.

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