Notification

Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense.

First-party cookies for personalization

October 10, 2022

In 2020, we launched first-party cookies from Google to help you increase your revenue with features like frequency capping. Now, we've updated first-party cookies to also support personalization.

First-party cookies for personalization help to show personalized ads to your users when third-party cookies aren’t available, which may increase your revenue. Note that you can only use these cookies for personalization if you’ve turned on the "Allow first-party cookies" option.

We've added a new control to the "Ad serving" tab in your account to let you choose whether you want to allow first-party cookies for personalization. To access the control, click Brand safety and then Content and then Blocking controls and then Manage Ad serving. The control is available from today but your choice won't affect ad serving until November 10, 2022.

Learn more about the "Use first-party cookies for personalization" control.

Was this helpful?

How can we improve it?
true
Unlock Growth Potential

Don't miss out on valuable AdSense insights. Opt in to receive performance reports, personalized tips, and webinar invites that can help boost your earnings

Opt in

Search
Clear search
Close search
Google apps
Main menu
6691299871059404903
true
Search Help Center
true
true
true
true
true
157