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Site management is changing in AdSense

February 20, 2023

The Sites page is the starting point for anyone who wants to monetize a new site in AdSense. Starting March 20, 2023, we're redesigning the Sites page to be more user friendly and making some important changes alongside the new look and feel.

What's changing?

The look and feel

The most noticeable change is the new look and feel. The new Sites page will show your list of sites in a table with search functionality, similar to how sites are shown elsewhere in AdSense.

What can be added as a site to AdSense

Going forward, you'll only be able to add the following as "sites" in AdSense:

  • Domains (e.g.,,
  • Subdomains on platforms that are already part of the public suffix list (e.g.,
  • Sites that are managed by AdSense platform partners (e.g.,


You'll no longer be able to add or manage subdomains that are part of an existing site on your Sites page. Any existing subdomains in your account that belong to a site will be removed. This will not impact ad serving or your earnings.

To review which sites have subdomains, visit your Sites page and look for the "subdomains" annotation in the table (e.g., in the screenshot above.)

Blocking controls for subdomains

Any existing blocking controls for a subdomain (as defined above) will be promoted to the domain level. For example, if you have blocking controls configured for and, the combination of those settings will be applied to

Blocking controls for subdomains shown at the top level view of the "Sites" table will remain in place (e.g., in the screenshot above).

Important: We'll make this change for you automatically after March 20, 2023. To opt out, please click the link in the email we sent you by March 13, 2023. If you opt out, your subdomain blocks will be deleted.


We're adding a new ads.txt column to the "Sites" table to quickly show you the ads.txt status for your sites.

Site review times

You'll start getting faster feedback for certain types of issues that we find with your sites during the initial review process. Some of these improvements may not be immediate for your account.

We're always looking for ways to improve the performance and usability of AdSense. Your feedback has helped shape the changes listed above, and we appreciate your continued feedback to help improve AdSense.

To help you adjust your settings, see AdSense site management.

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