Get personalised optimisation tips, understand your account health and set up completion on the improved 'My AdMob page'.

Archived announcements

Additional LGPD ad technology providers

On 4 February, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the 'Upcoming changes' section of Ad Technology Providers for the LGPD to learn more about these new ATPs.

Additional LGPD ad technology providers

On 14 December, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the 'Upcoming changes' section of Ad Technology Providers for the LGPD to learn more about these new ATPs.

Updates to your optimisation statuses

We recently updated the Incorrect mapping optimisation status to Can’t retrieve data. This updated status allows us to describe more possible causes of this optimisation issue. If you encounter this status message, check the following:

Ad unit mapping

Confirm that your ad unit mapping details are correct. The mapping details in your AdMob account must match the mapping details in your third-party ad source account. Additionally, your ad units must exist in the third-party ad source and be able to serve ads. Learn more about the required ad unit configuration details by ad network.

Confirm your ad source credentials are correct for this ad source and app. Learn more about the required optimisation credentials by ad network.

Additionally, check that the credentials for your third-party ad source have permission to access reporting data. This is handled in your third-party ad source account.

Ad implementation

Confirm this ad source instance is receiving requests and reporting impressions. If requests or impressions are zero, check your SDK implementation to ensure that ad requests are reaching AdMob for third-party ad sources. 

You can use the Mediation Test Suite to test whether you've correctly configured your app and ad units to be able to display ads from third-party networks through mediation.

Learn more about optimisation statuses.

Additional LGPD ad technology providers

On 16 November, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the 'Upcoming changes' section of Ad Technology Providers for the LGPD to learn more about these new ATPs.

Additional ad technology vendors

AdMob now allows ads from additional third-party ad technology vendors to show through your account. Allowing additional ad technology vendors will result in more ads being eligible to be shown to your users, and as a result can potentially lead to higher earnings.

A new control has been added to the Blocking controls section in your account to allow you to block these additional vendors. Learn more about the Additional ad technology vendors control.

Western Union will no longer be available when choosing your form of payment

As of 10 August 2020, you will no longer be able to select Western Union as a new form of payment. We recommend that publishers currently using Western Union switch to another available payment method before payments through Western Union stop in early 2021. We will inform current users in advance as to when Western Union can no longer be used to receive payments in their country.

Learn more about other available forms of payment.

29 August 2019: Improved yield through shared mediation information

Currently, information like minimum bid to win and reserve price is shared in the bid requests to buyers. Sharing this information helps buyers bid more competitively, which can improve your yield. In some cases, buyers may have the highest bid but lose to mediation. Starting the first week of October 2019, some additional information derived from mediation demand will also be shared with buyers to avoid this situation. Sharing this additional information helps buyers realise they are not bidding competitively due to mediation, enabling them to appropriately adjust bids. Learn more.

Get more help with the new 'Contact us' flow

We've updated the "Contact us" flow to make it easier for you to find the help that you need. The new contact flow is designed to help you identify your issue and access the best resources to resolve it. Learn more about contacting publisher support.

To use the new contact flow:

  1. Click Contact us  at the bottom of any page in the Help Centre.
  2. Briefly explain your issue and click Next step.
  3. Pick the help category that best matches your issue.
    Tip: Try to avoid the 'Other' option as it can increase the time it takes to resolve your issue.
  4. Use the recommended resources to solve your issue.
  5. If you still need assistance, click Next step and click the available contact option.

AdMob product announcements at I/O 19

At this year’s Google I/O, we highlighted three products to help you grow your app revenue with automated solutions while protecting user experience. 

  • Image search: This search tool helps app publishers and developers easily identify and remove bad ads across every size, campaign and rotation. Simply upload a screenshot of an ad using the Ad review centre’s image search function and matching ads and visuals will be identified automatically. Learn more
  • Maximum ad content rating: With this feature, you can set the maximum ad content rating for a specific app or your entire account based on digital content labels within the AdMob user interface. Learn more
  • User metrics: Enabling user metrics in AdMob will give you access to new data and powerful reports, such as the rewarded report, that may help inform your monetisation strategy. We'll begin reporting on metrics such as sessions per user, session duration, ad exposure per session, daily active users (DAU) and more. Additional metrics and report types will become available as user metrics evolve over time. Learn more

Additionally, we’re excited about the industry momentum that we’ve seen from Open Bidding, the new monetisation model that we announced last year. It helps you maximise the value of every impression automatically. Dozens of developers have joined the beta and are seeing meaningful revenue lift, including Korea-based game developer, Sticky Hands. 

'We’re really excited about Open Bidding. In one month, revenue and ARPDAU have grown by 14% and 15% respectively, and we expect them to keep climbing as more demand sources come online. What’s even better is that we’re spending almost no time managing it' .

— Minu Kim, CEO of Sticky Hands

Open Bidding also offers simplicity and time savings compared to traditional mediation – fewer SDKs mean less time spent on integrations and more stability for your app. Stay tuned, as we’ll be expanding the programme to all publishers later this year. 

Coming soon: AdMob mobile app

We’re excited to announce a mobile app for AdMob that lets you access your account on the go. Coming soon, you’ll be able to view key data from your AdMob account directly on your mobile device. 

In the AdMob app, you’ll have access to an account overview, as well as detailed performance reports on key metrics. 

From your mobile device, you’ll be able to:

  • Keep tabs on your apps and check for trends in revenue
  • See how much you’re earning
  • View estimated earnings, impressions, eCPM and requests by:
    • App
    • Country
    • Ad unit
  • Check account details

The mobile app is currently in beta release to a limited group of publishers. Contact your account manager for more information.  
 

Finalise your upgrade to the newest version of AdMob

As of today, all AdMob accounts using the previous version of AdMob have been automatically upgraded to the newest version.

Finalising your upgrade

Now that your account’s been upgraded, you have seven days to review your new mediation setup and make adjustments. You need to finalise your upgrade by 25 June. 

During the seven-day review period, you can return to the previous version of AdMob and upgrade again anytime you want. Your upgrade won't be finalised until you click the Finish upgrade button. After your upgrade is finalised, you won’t be able to go back to the previous version of AdMob.

Upgrade deadline

On 25 June, your account upgrade will be finalised automatically, even if you haven't clicked the Finish upgrade button. 

After 25 June, you'll no longer be able to return to the previous version of AdMob.

More about the newest version of AdMob

The new version of AdMob was designed to be app-centric. This means that everything revolves around your apps, including the new navigation structure, ad unit creation, dashboards and mediation.

When you upgrade your AdMob account, you'll gain access to exclusive improvements and new features:

  • App-focused navigation: Your apps are the reason you use AdMob. So we've reorganised the AdMob user interface to make it easier to manage your apps. Everything you need is within a few clicks. 
  • Dashboards: We’ve created new dashboards to help you understand the overall health of your app ecosystem. Dashboards aren’t meant to replace reports but work alongside them to give you a full view of your app usage and estimated earnings.
  • Closer integration with Google Analytics for Firebase: AdMob surfaces data from Google Analytics for Firebase in the app overview dashboard, so you don't have to leave AdMob to review your user metrics.
  • Mediation groups: We've redesigned the mediation experience to try and help you earn more using AdMob. Mediation groups let you organise your mediation stack into predefined sets of criteria so that you can easily apply them to your ad units. Create a mediation group once, then add all of the ad units that you want to apply it to.

Join the Women of Publishing webinar series

Apply by 21 February to join the 2020 Women of Publishing Leadership Series. This March, we’re bringing together female leaders, who are funding their passions through monetisation platforms. This multi-part livestream series will teach you how Google tools can help to grow your revenue, fund your content and fuel growth for your business.

Apply now

26 April 2018: Changes to the Facebook Graph API

Facebook recently announced some changes to the Graph API. As a result, the App Access Tokens utilised by the existing reporting API will be deprecated on 1 May 2018 and replaced with new System User Access Tokens.

If you're optimising the Facebook Audience Network in mediation, you’ll need to take immediate action to continue using the latest available data.

To update your AdMob and DFP accounts:

  1. Generate new System User Access Tokens to replace your existing App Access Tokens.
  2. Retrieve the Facebook App IDs for your apps.
  3. Use the System User Access Tokens and Facebook App IDs to update the Facebook Audience Network credentials in the mediation section of your AdMob and DFP accounts.
     

Updates to your Mediation report

AdMob is constantly working on improving our Mediation reporting, and there are two upcoming changes to note:

  1. AdMob recently changed how it reports estimated earnings to improve the accuracy of estimated earnings for optimised third-party ad networks.

    AdMob will begin estimating earnings proportionally based on the number of impressions that each ad unit receives. This change eliminates double counting revenue when ad unit mapping is reused across multiple ad units.  

    AdMob will estimate your optimised third-party revenue for each ad unit using the following formula:

    Ad unit 1 est. earnings = Earnings reported by optimised third-party ad network / (Total number of impressions for all ad units that use the same mapping information) * Number of impressions for Ad unit 1

    For example,  Ad unit 1 and Ad unit 2 use the same mapping information, and have 100 and 900 impressions respectively. In the past, AdMob reported earnings for both ad units as £2,000 as follows:

    Ad unit Impressions Estimated earnings (old)
    Ad unit 1 100 £2,000
    Ad unit 2 900 £2,000
    Total 1000 £4,000

    With this change, AdMob estimates the earnings for each ad unit proportionately. For example, ad unit 1 has £200 while ad unit 2 has £1800 of earnings, which avoids double counting revenue. 

    Ad unit Impressions Estimated earnings (new)
    Ad unit 1 100 £200 = (£2,000/(100 +900) * 100)
    Ad unit 2 900 £1,800 = (£2,000/(100 + 900) * 900)
    Total 1000 £2,000
    Note: As a result of this change, you may see a decrease in third-party estimated earnings on your Mediation report beginning 20 October 2019. The decrease is due to removing any revenue that has been double counted in your AdMob Mediation report.
  2. AdMob will also begin reporting estimated earnings and eCPM at a mediation group and ad source instance level. You can view your estimated earnings and eCPM per mediation group and per ad source instance level dating back to 20 October 2019. Note that if you view a report prior to 20 October 2019, your third-party estimated earnings will show £0. However, bidding ad sources may show data prior to 20 October 2019.

3 April 2018: Updates to your Mediation report

The newest update to AdMob’s reporting experience, AdMob Reporting Beta, includes changes to the way that your mediation data is managed and stored. 

Your AdMob Mediation report will now surface key metrics for your mediated ad networks such as matched requests and match rate – metrics traditionally not surfaced by third-party networks. You’ll also be able to segment your mediation data by mediation groups, giving you greater insight into your overall yield management strategy.

To pave the way for better mediation reporting, we’ve had to deprecate historical mediation data. Note that this is just a reporting change and your historical earnings won't be impacted in any way. Historical mediation data not associated with a mediation group may not be available in the new AdMob Reporting Beta, but can be accessed through the legacy reports link. To preserve your historical data, export your legacy reports.

14 March 2018: eCPM floors now located in ad unit settings

We're updating the way eCPM floors are set up in AdMob. 

By setting an eCPM floor, you’re instructing the AdMob Network not to serve ads that are below the minimum eCPM floor value you've set. 

Previously, the eCPM floor value was entered when you created a mediation group. From today, you should instead set the AdMob Network eCPM floor value when you create or edit an ad unit. The eCPM floor can be set for each of your ad units, individually.

Learn more about AdMob Network eCPM floors

16 November 2017: Conversion tracking has been moved to AdWords

Conversions are being discontinued in AdMob. The Conversions table will continue to display a read-only list of the conversions you’ve created in AdMob and AdWords. 

In the future, all conversions should be created in AdWords and tracked using the Firebase SDK. Once you’ve linked your AdWords and Firebase accounts, you can import conversions from Firebase to see how your ad campaigns drive app installs and in-app actions for your Android or iOS apps. 

If you’re setting up conversion tracking in AdWords for the first time, follow the instructions to track conversions with Firebase.

Learn more

7 March 2018: Introducing AdMob Reporting Beta

Last year, we completely redesigned AdMob to make it more app-centric. Since then, we’ve been working hard to upgrade our reporting experience to be faster and simpler to use so that you can spend less time analysing your reports and more time building apps that you love.

When you sign in to your AdMob account and view your reports, you'll notice several improvements and new features:

  • Saved reports: We know that customising your reports takes a lot of time, so when you finally get it right, we want you to be able to come back to it again and again. Saved reports will allow you to quickly access regularly used reports and share them across your organisation.
  • New reporting interface: We’ve created a more flexible report layout that lets you choose the way that you want to view your report. You can now add up to 6 charts to your report, and we’ve removed the limit to the number of metrics that you can view at once.
  • Responsive design: We want you to have access to your reporting information wherever you are! The new report layout is responsive, so that you can view your data directly from your mobile devices.

Due to differences in the way that reporting data is managed and stored in the new AdMob Reporting Beta, historical mediation data won't be available in the new user interface. 

To preserve your historical data, export your legacy reports.

14 November 2017: Google Mobile Ads (GMA) SDK versions lower than 7.0.0 (Android & iOS)

Starting on  23 January 2018, we will no longer support Google Mobile Ads (GMA) SDK versions lower than 7.0.0 for Android or iOS. To continue serving mobile ads from AdMob, Ad Exchange, or DFP after this date, please upgrade to the latest Google Mobile Ads SDK:

Android 

iOS

16 October 2017: Accept the updated Terms & Conditions

Our Terms & Conditions have been updated and AdMob may prompt you to accept the new version. If so, you will need to accept the updated Terms & Conditions to continue using AdMob. If your AdMob account has multiple users, the account administrator will need to accept the Terms & Conditions. 

To accept the updated Terms & Conditions, complete the following steps: 

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Review the AdSense Terms & Conditions.
  3. Check the tick box to accept the Terms & Conditions.
  4. Click Accept.
If you don’t accept the updated Terms & Conditions, you will lose access to your AdMob account and the API.

24 October 2017: Prepare your ads for iPhone X

With the launch of the iPhone X, app developers now need to plan for new design considerations as the rounded corners, notch and home screen indicator on the extended screen can obscure content and lead to poor ad experiences for users when ads are placed in these areas.

We’ve created an iPhone X ad rendering guide to help you shift placement of banner or native ads to designated 'safe areas' for this new device.

We’ve also updated our policies to indicate that ads must not be placed where objects may interfere with the user's typical interaction with the ad or app, such as under the home screen indicator on the iPhone X.

Ads should be updated by 20 November 2017 to comply with AdMob policies.

Learn more about these changes: 

28 September 2017: Updated ad unit controls & settings

We're making updates to the ad types available for banner and interstitial ad formats, including a new combined 'Text, image & rich media' ad type and 'Video' ads available for banner ad units.

These updates will take effect on 10 October 2017.

 

  • Combining text, image & rich media for banner and interstitial

    The text and image ad types will be combined with rich media (HTML5 and other interactive ads) to streamline ad type selection for banner and interstitial ad units. Selected by default.

  • Removing banner customisation

    Text ad style customisation will be removed from banner ad unit creation.

  • Removing the Move button

    The Move button will be removed from the ad units page.

  • Adding video ad type to banners COMING SOON

    The video ad type will now be available for banner ads and work similarly to the video ads shown in interstitial ad units. Selected by default.

17 May 2017: Introducing AdMob Beta

The new version of AdMob was designed to be app-centric. This means that everything revolves around your apps, including the new navigation structure, ad unit creation, dashboards and mediation.

When you upgrade your AdMob account, you'll gain access to exclusive improvements and new features:

  • App-focused navigation: Your apps are the reason you use AdMob. So we've reorganised the AdMob user interface to make it easier to manage your apps. Everything you need is within a few clicks. 
  • Dashboards: We’ve created new dashboards to help you understand the overall health of your app ecosystem. Dashboards aren’t meant to replace reports but work alongside them to give you a full view of your app usage and estimated earnings.
  • Closer integration with Google Analytics for Firebase: AdMob surfaces data from Google Analytics for Firebase in the app overview dashboard, so you don't have to leave AdMob to review your user metrics.
  • Mediation groups: We've redesigned the mediation experience to try and help you earn more using AdMob. Mediation groups let you organise your mediation stack into predefined sets of criteria so that you can easily apply them to your ad units. Create a mediation group once, then add all of the ad units that you want to apply it to.

Complete the steps below to upgrade to the newest version of AdMob: 

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. On the Home tab, click Upgrade.
  3. Review the on-screen information and click Upgrade. If you've changed your mind instead, you can click Keep current version to cancel the upgrade process.
  4. (optional) Watch the introductory video about the newest version of AdMob.
  5. (optional) Review the changes to AdMob mediation.
  6. Download and review your personalised mediation upgrade report. The report will tell you more about how your existing mediation setup will be converted to use the new mediation groups feature during the upgrade.
  7. When you’re ready, tick the tickbox to confirm that you’ve reviewed your mediation upgrade report and you’re ready to upgrade.
  8. Click Upgrade to upgrade your account.
  9. When the upgrade is complete, click Continue to start using the new AdMob user interface.

6 April 2017: Observed eCPM in the Ad Mediation report

We've added a new metric to your Ad Mediation report: Observed eCPM.

Observed eCPM represents a third-party ad network's estimated average eCPM calculated using historical revenue data.

Observed eCPM will only be shown for ad networks that have ad network optimisation (ANO) enabled. The value in the "Total" row of the report table is an average of all the values in the Observed eCPM column.

You can add the Observed eCPM metric to your report by clicking Customise metrics and selecting Observed eCPM in the new Earnings section.

12 December 2016: native ad unit targeting for house ad campaigns

You can now target native ad units in your AdMob house ad campaigns. Ads included in these campaigns will be served to the selected ad units using the creative that you've uploaded (for example, a seasonal app promotion image).

Note: Native ad campaigns are only compatible with image app install, text app install and video app install ads. Image and text ads that advertise websites are not compatible with native ad campaigns and won’t be able to serve native ads. 

To target a native ad unit in a campaign, create a new campaign on the Campaigns tab.

During the Select ad unit(s) and set user targeting step, select the native ad unit(s) that you want to target. Then, follow the remaining instructions to create ads for your campaign. 

For native express image ads, you must choose images that conform to the supported image ad sizes. Find out more about native express implementation.

Information about the targeted app(s) will be imported from the Play Store (Android) or App Store (iOS) and appear in the native ads that you create for the campaign.

1 December 2016: The AdMob Promote tab has been retired

As part of our ongoing efforts to improve AdMob, we've launched the new Campaigns tab and we've retired the Promote tab.

House ad campaign creation has moved to the new Campaigns tab, and all paid campaigns and billing will need to be managed from Google AdWords, Google's online advertising programme, in the future.

Learn more about saving your Promote tab data & managing your campaigns

1 August 2016: Retiring the AdMob Promote tab

As part of our ongoing efforts to improve AdMob, we're launching the new Campaigns tab and retiring the Promote tab.

In September, we’ll start moving house ad campaign creation to the new Campaigns tab, and all paid campaigns and billing will need to be managed from Google AdWords, Google's online advertising programme.

This change will affect all users who currently run house ad campaigns and/or paid ad campaigns in AdMob.

Learn more

14 March 2016: Reward users for watching videos with rewarded video ads

Rewarded video ad units enable you to reward users with in-app items for watching video ads. You can specify the reward values associated with the ad unit’s placement in your app and set different rewards for different ad units. Rewarded ads are only available from third-party networks that you've selected for mediation.

When you create a new ad unit or monetize a new app, select the Rewarded video ad format and enter the details. Finish creating the ad unit in AdMob, then follow the developer documentation (Android, iOS) to complete implementation.

A few things to know before you get started

 
  • Mediation set-up required: You must set up AdMob Mediation for the ad unit before it will serve rewarded ads.
  • Video ads only: Only video ads can be served to rewarded video ad units.
     

For more information about which ad networks are available for mediation in rewarded video ad units, review the network lists in the Google Developers guide (Android, iOS).
 

10 September 2015: Interstitial timeout no longer supported

The Interstitial timeout field (available in an ad unit's settings) is no longer supported by the Google Mobile Ads Android and iOS SDKs. As a result, AdMob has removed the Interstitial timeout field for interstitial ad units.

You can continue to create interstitial ad units in AdMob and continue to implement interstitial ad formats in your apps. This change does not affect ad serving or monetisation.

16 June 2015: Reporting improvements

We're improving the way ad requests are reported in AdMob. This means that you may see changes in recent request data, including a gap in past requests, as these updates are implemented. Impression and click data may also be affected.

These changes won’t affect your revenue or how ads are served in your apps, but will increase the accuracy of your AdMob reports going forward. Full historical data for the previous method of counting ad requests is still available as the AD_REQUESTS metric within the AdSense Management API.

31 August 2014: Legacy AdMob has been shut down

Legacy AdMob has been shut down.

You can no longer use legacy AdMob to promote and monetise your apps. Specifically, please be aware of the following:

  • Ads have stopped serving to legacy ad units that have not been imported to the new AdMob. Legacy ad units that have been imported and are properly associated to a new ad unit ID in the AdMob interface will continue to serve ads.
  • Legacy house ad campaigns have stopped serving.
  • You can no longer access the legacy AdMob UI.

Sign up for the new AdMob today.

Was this helpful?
How can we improve it?
Search
Clear search
Close search
Google apps
Main menu
Search Help Centre
true
73175
false