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Learn more about the new AdMob rewarded ads

Campaigns

Image ads

Image ads are ads that appear with a picture. Use image ads to capture people’s attention as they use your app. Image ads are one way to entice customers to use an app or visit a website, using a combination of graphics and text.

You can create image ads in various sizes. They appear in a variety of pre-approved sizes, which are measured in pixels. Before creating an image ad, you’ll need to prepare an image file that is sized and formatted appropriately. The size and format requirements depends on where you plan to show your ad.


Ads must comply with AdMob policies.


Image ad fields

Promoting an app
  • Ad name: Enter a name for the ad, up to 25 characters.
  • App/Website: Click the App button, if not already selected.
  • App: Use the search box to find the app the ad will promote.
  • Destination URL: Enter the URL that AdMob will direct users to when they click the ad. This URL is not visible in the ad.
  • Image upload: Upload an image file from your computer to use as the ad creative.
Promoting a website
  • Ad name: Enter a name for the ad, up to 25 characters.
  • App/Website: Click the Website button, if not already selected.
  • Destination URL: Enter the URL that AdMob will direct users to when they click the ad. This URL is not visible in the ad.
  • Image upload: Upload an image file from your computer to use as the ad creative.

Supported image ad sizes and formats

To ensure that your image ads are appropriately sized, please review the following list of requirement.

File type
  • .JPG
  • .PNG
  • .GIF
File size 150 KB or smaller
Image size

An icon that indicates HD or high-definition resolution for images intended for use in mobile ads. You can upload double-sized images (for example, a 640x100 image for a 320x50 ad slot) for high-resolution display devices. When your ad is served, we’ll auto-adjust the image based on the device’s pixel density.

  • 320 x 50: Mobile leaderboard An icon that indicates HD or high-definition resolution for images intended for use in mobile ads.
  • 480 x 32: Mobile banner (landscape) An icon that indicates HD or high-definition resolution for images intended for use in mobile ads.
  • 320 x 100: Large mobile banner An icon that indicates HD or high-definition resolution for images intended for use in mobile ads.
  • 468 x 60: Banner An icon that indicates HD or high-definition resolution for images intended for use in mobile ads.
  • 728 x 90: Leaderboard An icon that indicates HD or high-definition resolution for images intended for use in mobile ads.
  • 300 x 250: Inline rectangle An icon that indicates HD or high-definition resolution for images intended for use in mobile ads.
  • 320 x 480: Smartphone interstitial (portrait) An icon that indicates HD or high-definition resolution for images intended for use in mobile ads.
  • 480 x 320: Smartphone interstitial (landscape) An icon that indicates HD or high-definition resolution for images intended for use in mobile ads.
  • 768 x 1024: Tablet interstitial (portrait) An icon that indicates HD or high-definition resolution for images intended for use in mobile ads.
  • 1024 x 768: Tablet interstitial (landscape) An icon that indicates HD or high-definition resolution for images intended for use in mobile ads.
Sample image size

728 x 90 Leaderboard

468 x 60 Banner

320 x 50 Mobile leaderboard

300 x 250 Inline rectangle

Refer to the AdWords image ads policy for additional details.

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