Campaigns

Create a new campaign

To ensure your campaigns will serve ads, make sure your billing information is up-to-date in the Google Ads account associated with your AdMob account.

 

A campaign is a grouping of ads. Each campaign can have multiple ads with different advertising goals. Advertisers should create separate campaigns for different advertising objectives. An ad is what users see on their phones. In AdMob, you use ads to promote your apps and campaigns to organize your ads. For example, you can create a campaign named "Nexus 7" with several ads targeting Nexus 7 users.

When you design an ad, you'll need to choose an ad type. Be sure to consider the ad formats that can support the ad types you choose. You can use the table below to help you decide.

Also note that you'll need to select ad units that are the same format as the ad you want to create, otherwise your ad may not appear.

  Ad types
  Text (web) Text (app) Image (web) Image (app) HTML5 Video
Banner Yes Yes Yes Yes Yes No
Interstitial Yes Yes Yes Yes Yes Yes
Rewarded No No No No No Yes
Native ads No Yes No Yes No Yes

Complete the following steps to create a new campaign. You will set the campaign name, goals, and schedule, select ad units and targeting, and then design the ad. 

Start a new campaign

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Campaigns.
  3. Click Create campaign
Note: It can take up to 6 hours for ad serving to begin on new campaigns. 

Get set up 

Complete the following steps to set up your campaign. You’ll set the campaign type and the goal type first:

  1. Campaign type: Select your campaign type.
    • House ad: A campaign that promotes your own apps and websites.
    • Direct sold: A campaign you create for an advertiser.
  2. Goal type: Select the goal to choose how your campaign will be measured. 
    • Mediated ads (recommended for backfill): Your ads compete in the mediation chain using an eCPM that can be optimized for backfill.
    • Number of impressions: Set the number of impressions for your campaign.
    • Number of clicks: Set the number of clicks for your campaign.
    • Percentage of impressions: Set the percentage of daily impressions to direct your campaign. 
  3. Click Continue.

Select ad units and targeting

Complete the following steps to select your ad units:
  1. Click Add ad units
  2. Check the checkbox next to the ad units you want to serve in this campaign to add them to the selected ad units list. You can also click Select all to add all of the available ad units.
  3. Click Confirm.
To set user targeting, click Advanced targeting and then click each of the criteria you want to edit:
  1. Locations: Select the geographic location(s) you want to target.
    • Click Let me choose... to select specific locations.
    • Select All countries and territories if you don't want any specific geographic targeting.
  2. Languages: Select the language(s) you want to target.
    • Language is based on the user's device language settings.
    • This field defaults to English.
  3. Internet providers: Select the Internet providers you want to target.
    • This field defaults to All Internet providers and Wi-Fi.
  4. Devices and OS versions: Select the devices and OS versions you want to target.
    • This field defaults to All OS versions and all devices.
  5. Demographics: Target ads to specific groups of customers who are most likely to be interested in the advertised app. Example: An app for new mothers targeted to women ages 18–44.
    • This field defaults to All available demographics.
    More specific demographic targeting will mean ads in the targeted campaign will be shown to fewer customers. For specialty apps, this might be desirable. For apps with a general purpose, more general demographic targeting will widen the audience.
  6. Click Continue.

Adjust campaign and goal

  1. Name: Enter a name for your campaign. The campaign name won't be visible to users.
  2. Goal: Set a specific goal for your campaign. This is based on the goal type you chose and can be a percent of impressions, a number of impressions, or a number of clicks your campaign aims to meet. 
    Before setting a goal for this campaign, you may want to review the app's historical traffic, impression, and click data to identify trends and ensure the goal is achievable within the scheduled time period.
  3. Goal schedule: Set the start date and end date for your campaign. 

    For campaigns with the mediated ad goal type, you may set an end date or allow the campaign to run until you decide to pause it.

You should set accurate campaign goals to ensure your campaigns are fully optimized. Learn more

Set Advanced options

To set frequency capping or ad serving pace, click Advanced options:

  1. Frequency capping: Enable frequency capping if you want to limit the number of times your ads appear to the same person. Learn more
  2. Ad serving pace: Set the pace at which ads are served to control the number of impressions each line item receives:
    • Even: Ensures that each line item receives sufficient impressions to stay on track each day. This is the recommended pace if you're trying to manage multiple campaigns.
    • As fast as possible:Ensures this campaign receives impressions at the highest possible pace. This pace will likely take impressions that would have gone to other campaigns to increase the chances of this campaign reaching its goal.

Run a goal forecast

Forecasting helps you make sure that campaigns don't compete with each other and that you meet your goal.

  1. Click Run forecast.
  2. Review the forecast results. If desired, you can make changes to the campaign and run the forecast again.
  3. Click Save & continue.

Create ads

You can choose to create your ads or you can return to this step later by clicking the name of the existing campaign, clicking the Ads tab, and then following the steps below. 

Ads within a campaign must conform to Google platform policies. Learn more.
  1. Click Create new ad.
  2. Select what you're advertising: 
    • An app on Google Play: You can search for the app using the app name, developer name, or app ID, and we’ll use the results to create your ad.
    • An app on the App Store: You can search for the app using the app name, developer name, or app ID, and we’ll use the results to create your ad.
    • An app hosted somewhere else: Enter the destination URL for where AdMob will direct users when they click the ad.
    • A website: Enter the destination URL for where AdMob will direct users when they click the ad.
  3. Select an ad type and enter the relevant details for the ad:

    Note: The ad type should be compatible with the ad units you previously selected and with what you're advertising. 

    Text ad

    Text ads are ads made up of lines of text.

    Promoting an app
    • Ad name: Enter a name for the ad, up to 25 characters.
    • App/Website: Click the App button, if not already selected.
    • App: Use the search box to find the app the ad will promote.
    • Destination URL: Enter the URL that AdMob will direct users to when they click the ad. This URL is not visible in the ad.
    • Headline: Enter the message that you want users to see, up to 25 characters.
    • Ad text: Enter a description for the app being promoted, up to 35 characters.
    Promoting a website
    • App/Website: Click the Website button, if not already selected.
    • Display URL: The website address that appears in this ad. This URL is visible in the ad.
    • Destination URL: Enter the URL that AdMob will direct users to when they click the ad. This URL is not visible in the ad.
    • Headline: Enter the message that you want users to see, up to 25 characters.
    • Ad text: Enter a description for the app being promoted, up to 35 characters.
    Image ad

    Image ads are made up of 1 image file you upload.

    Promoting an app
    • Ad name: Enter a name for the ad, up to 25 characters.
    • App/Website: Click the App button, if not already selected.
    • App: Use the search box to find the app the ad will promote.
    • Destination URL: Enter the URL that AdMob will direct users to when they click the ad. This URL is not visible in the ad.
    • Image upload: Upload an image file from your computer to use as the ad creative.
    Promoting a website
    • Ad name: Enter a name for the ad, up to 25 characters.
    • App/Website: Click the Website button, if not already selected.
    • Destination URL: Enter the URL that AdMob will direct users to when they click the ad. This URL is not visible in the ad.
    • Image upload: Upload an image file from your computer to use as the ad creative.
    HTML5 ad
    HTML5 ads are only available if you're advertising a website or an app hosted somewhere else.  

    HTML5 ads are made up of 1 .ZIP file you upload containing an HTML5 ad designed in Google Web Designer.

    • Ad name: Enter a name for the ad, up to 25 characters.
    • Destination URL: Enter the URL that AdMob will direct users to when they click the ad. This URL is not visible in the ad.
    • Creative: Upload 1 .ZIP file containing an HTML5 ad created in Google Web Designer from your computer to use as the ad creative.
    Video ad

    Currently, only YouTube videos are supported.

    Video ads are only available if you're advertising an app on the Google Play store or on the App Store.

    • Ad name: Enter a name for the ad, up to 25 characters.
    • App: Use the search box to find the app the ad will promote.
    • Destination URL: Enter the URL that AdMob will direct users to when they tap the ad. This URL is not visible in the ad.
    • Video URL: Enter the URL of the video you want to show in the ad. You can review the automatically generated video preview to ensure the right video is being linked. Please note the following:
      • YouTube videos that don’t allow embedding can still be shown in video ads.
      • Video ads respect video privacy settings. YouTube videos set to Private cannot be shown in video ads. Only Public and Unlisted videos can be shown.
      • A static end card will be shown if a video fails to load for any reason. Example: video is country-restricted
    • Headline: Enter the message that you want users to see, up to 25 characters.
    • Description: Enter a description of the app being promoted, up to 70 characters.
    • Included info: This field is auto-populated. It contains additional information, such as price and ratings (if available) from the relevant app store that we use to enhance this ad.
      • Price in the ad preview is based on the default currency and will be adjusted to the currency based on user location.
      • Ratings are shown only when they are greater than four stars and the number of reviews is over 100.
    Videos displayed in rewarded ad units must be shorter than 30 seconds.
  4. Click Preview to preview the ad.
  5. Click Create ad
  6. Repeat steps 1 through 4 for each ad you want to create for this campaign.
  7. When you're finished creating ads, click Done.
To ensure your campaigns will serve ads, make sure your billing information is up-to-date in the Google Ads account associated with your AdMob account.
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