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Learn more about the new AdMob rewarded ads

Campaigns

Create a new campaign

Complete the following steps to create a new campaign. You will set the campaign name, goals, and schedule, select ad units and targeting, and then design the ad.

A campaign is a grouping of ads. Each campaign can have multiple ads with different advertising goals. Advertisers should create separate campaigns for different advertising objectives. An ad is what users see on their phones. In AdMob, you use ads to promote your apps and campaigns to organize your ads. For example, you can create a campaigns named "Nexus 7" with several ads targeting Nexus 7 users.

Complete the following steps to create a campaign.

 

Start a new campaign

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Campaigns.
  3. Click New campaign.
 

Select the campaign or goal type and schedule details

  1. Campaign name: Enter a name for your campaign.
  2. Campaign type: Select a campaign or goal type for your campaign.
    • Percentage of traffic: Define the percentage of traffic you want to be directed toward this campaign.
    • Impressions: Define a set number of impressions to serve for this campaign, for any time period.
    • Clicks: Define a set number of clicks to serve for this campaign, for any time period.
    • Mediated house ad: Define a house ad campaign that competes in the mediation stack.
       
  3. Schedule: Select a beginning and end date for your campaign.
    If the campaign type is "Percentage of traffic" or "Mediated house ad," you can check the No end date checkbox if you don't want to specify an end date for your campaign.
  4. Frequency capping: Set frequency capping for your campaign.
    • No cap on impressions: An unlimited number of impressions will be served to users.
    • Set impressions per user for a specified period: Enter a number of impressions and select the period of time.
  5. Click Continue.
 

Select ad units and user targeting

  1. Click next to the ad units you want to serve this campaign to add them to the Selected ad units list. You can also click Add all to add all of the available ad units.
  2. Click Continue.
 

Select your targeting criteria

  1. Geo locations: Select the geographic location(s) you want to target.
    • Click Let me choose... to select specific locations.
    • Select All countries and territories if you don't want any specific geographic targeting.
  2. Languages: Select the language(s) you want to target.
    • Language is based on the user's device language settings.
    • This field defaults to English.
  3. Carriers and bandwidths: Select the wireless carriers and bandwidths you want to target.
    • This field defaults to All available carriers and Wi-Fi.
  4. Devices and OS versions: Select the devices and OS versions you want to target.
    • This field defaults to All OS versions and all devices.
  5. Demographics: Target ads to specific groups of customers who are most likely to be interested in the advertised app. Example: An app for new mothers targeted to women ages 18–44.
    • This field defaults to All available demographics.
    More specific demographic targeting will mean ads in the targeted campaign will be shown to fewer customers. For specialty apps, this might be desirable. For apps with a general purpose, more general demographic targeting will widen the audience.
  6. Click Save campaign and continue.

 

Run a goal forecast

  1. Click Run forecast to run a forecast for the campaign.
  2. Review the forecast results. If desired, you can make changes to the campaign and run the forecast again.
  3. Click Save campaign and continue.

 

Design your ad

  1. Select an ad format and enter the relevant details for the ad. Text ad

    Text ads are ads made up of lines of text.

    Promoting an app
    • Ad name: Enter a name for the ad, up to 25 characters.
    • App/Website: Click the App button, if not already selected.
    • App: Use the search box to find the app the ad will promote.
    • Destination URL: Enter the URL that AdMob will direct users to when they click the ad. This URL is not visible in the ad.
    • Headline: Enter the message that you want users to see, up to 25 characters.
    • Ad text: Enter a description for the app being promoted, up to 35 characters.
    Promoting a website
    • App/Website: Click the Website button, if not already selected.
    • Display URL: The website address that appears in this ad. This URL is visible in the ad.
    • Destination URL: Enter the URL that AdMob will direct users to when they click the ad. This URL is not visible in the ad.
    • Headline: Enter the message that you want users to see, up to 25 characters.
    • Ad text: Enter a description for the app being promoted, up to 35 characters.
    Image ad

    Image ads are made up of 1 image file you upload.

    Promoting an app
    • Ad name: Enter a name for the ad, up to 25 characters.
    • App/Website: Click the App button, if not already selected.
    • App: Use the search box to find the app the ad will promote.
    • Destination URL: Enter the URL that AdMob will direct users to when they click the ad. This URL is not visible in the ad.
    • Image upload: Upload an image file from your computer to use as the ad creative.
    Promoting a website
    • Ad name: Enter a name for the ad, up to 25 characters.
    • App/Website: Click the Website button, if not already selected.
    • Destination URL: Enter the URL that AdMob will direct users to when they click the ad. This URL is not visible in the ad.
    • Image upload: Upload an image file from your computer to use as the ad creative.
    HTML5 ad

    HTML5 ads are made up of 1 .ZIP file you upload containing an HTML5 ad designed in Google Web Designer.

    • Ad name: Enter a name for the ad, up to 25 characters.
    • Destination URL: Enter the URL that AdMob will direct users to when they click the ad. This URL is not visible in the ad.
    • Creative: Upload 1 .ZIP file containing an HTML5 ad created in Google Web Designer from your computer to use as the ad creative.
    Video ad
    Currently, only YouTube videos are supported.
    • Ad name: Enter a name for the ad, up to 25 characters.
    • App: Use the search box to find the app the ad will promote.
    • Destination URL: Enter the URL that AdMob will direct users to when they tap the ad. This URL is not visible in the ad.
    • Video URL: Enter the URL of the video you want to show in the ad. You can review the automatically generated video preview to ensure the right video is being linked. Please note the following:
      • YouTube videos that don’t allow embedding can still be shown in video ads.
      • Video ads respect video privacy settings. YouTube videos set to Private cannot be shown in video ads. Only Public and Unlisted videos can be shown.
      • A static end card will be shown if a video fails to load for any reason. Example: video is country-restricted
    • Headline: Enter the message that you want users to see, up to 25 characters.
    • Description: Enter a description of the app being promoted, up to 70 characters.
    • Included info: This field is auto-populated. It contains additional information, such as price and ratings (if available) from the relevant app store that we use to enhance this ad.
      • Price in the ad preview is based on the default currency and will be adjusted to the currency based on user location.
      • Ratings are shown only when they are greater than four stars and the number of reviews is over 100.
    Videos displayed in rewarded video ad units must be shorter than 60 seconds.
  2. Click Preview to preview the ad.
  3. Click Save.
  4. Click the + New ad button and repeat Step 1 for each ad you want to create for this campaign.
  5. When you're finished creating ads, click Done.
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