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Enable user metrics for your apps

Enabling user metrics will give you access to new data and powerful reports, such as the rewarded report, that may help inform your monetization strategy. 

AdMob will begin reporting on sessions per user, session duration, ad exposure per session, daily active users (DAU), and more. Over time, as user metrics evolve, additional metrics and report types will become available.

To unlock these benefits, you’ll need to install the latest Google Mobile Ads SDK (18.1.0 or later for Android, 7.44 or later for iOS) and enable user metrics in the AdMob user interface. 


Before enabling user metrics, you must install the latest Google Mobile Ads SDK version: 

  • 18.1.0 or later for Android 
  • 7.44 or later for iOS 

Enable user metrics for individual apps

  1. Sign in to your AdMob account at
  2. Click Apps in the sidebar.
  3. Click the name of the app. Note: If you don't see it in the list of recent apps, click View all apps. Then, click the name of the app.
  4. Click App settings.
  5. Click Compose in the User metrics section.
  6. Click the checkbox to indicate that you understand that you may need to implement additional controls to adhere to your privacy policy. 
  7. Click Save.
  8. Click Done.
Note: Typically, it takes about an hour for data to appear in the user metrics card, but it may take up to 48 hours. 

Data usage

In order to provide accurate measurements, the Google Mobile Ads SDK will begin sending events at app start. Data will be collected automatically but will not be further processed for reporting or ad serving unless you decide to enable user metrics functionality in the AdMob front end.

You may need to take action before sending data to Google. For example, if you have users in the European Economic Area (EEA) or the UK, please take the opportunity to review your EU consent implementation, the Google EU User Consent Policy and the corresponding Google Mobile Ads SDK developer docs. The SDK includes functionality that allows you to delay sending events (Android, iOS) until you initialize the SDK.

Google uses aggregated app- and ad-event data for the overall benefit of its advertising systems. For example, aggregated data helps advertisers match their ads to apps and improves the overall quality and accuracy of Google’s ad serving. 

To opt out of user metrics, follow the instructions in Disable user metrics for your apps.

Link your apps to Firebase 

You can link your AdMob app(s) to Firebase so that you can use your linked Google Analytics account data in AdMob. To use your Google Analytics or Google Analytics for Firebase data in AdMob, your Firebase project must be linked to your Google Analytics or Google Analytics for Firebase account. 

Learn more about the benefits of using Firebase and Google Analytics

By linking AdMob to Firebase, your Google Analytics for Firebase data will be available to AdMob independent of your Google Analytics for Firebase Data Sharing Settings. This allows your Analytics data to flow to AdMob to enhance product features and improve app monetization.


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