Get personalized optimization tips, understand your account health and set up completion on the improved "My AdMob page".


Unlock user metrics for your apps

The user metrics toggle has been deprecated.

Learn how to continue collecting metrics in AdMob.

Link your app to Firebase and integrate the Google Analytics for Firebase SDK to unlock user metrics data for your app. This data populates the user metrics card on the App Overview pages and enables you to use the User Activity report and the Cohort report. 

Once you link your app to Firebase and integrate the Google Analytics for Firebase SDK, AdMob will begin reporting on sessions per user, session duration, ad exposure per session, daily active users (DAU), and more.

For more information regarding how the Google Analytics for Firebase SDK collects and uses your data, refer to Get started with Google Analytics app reporting.

Example of a user metrics card in Ad Mob reports.


To view user metrics data in your AdMob account, complete the following steps:

  1. Link your apps to Firebase
  2. Integrate the Google Analytics for Firebase SDK into your apps (Android, iOS).

Link your apps to Firebase 

You can link your AdMob app(s) to Firebase so that you can use your linked Google Analytics account data in AdMob. To use your Google Analytics data in AdMob, your Firebase project must be linked to your Google Analytics account. 

Learn more about the benefits of using Firebase and Google Analytics

By linking AdMob to Firebase, your Google Analytics data will be available to AdMob independent of your Google Analytics Data Sharing Settings. This allows your Analytics data to flow to AdMob to enhance product features and improve app monetization.

Was this helpful?

How can we improve it?
Show your support to promote DEI in Gaming by turning intentions into action!

Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

Learn More

Clear search
Close search
Google apps
Main menu