1. Updates to your Mediation report
    15 January 2020
    AdMob is constantly working on improving our Mediation reporting, and there are two upcoming changes to note: AdMob recently changed how it reports estimated earnings to improve the accuracy of estimated earnings for optimized third-party ad networks. AdMob will begin estimating earnings proportionally based on the number of impressions each ad unit receives. This change eliminates double counting revenue when ad unit mapping is reused across multiple ad units.   AdMob will estimate your optimized third-party revenue for each ad unit using the following formula: Ad unit 1 est. earnings = Earnings reported by optimized third party ad network / (Total number of impressions for all ad units that use the same mapping information) * Number of impressions for Ad unit 1 For example,  Ad unit 1 and Ad unit 2 use the same mapping information, and have 100 and 900 impressions respectively. In the past, AdMob reported earnings for both ad units as $2000 as follows: Ad unit Impressions Estimated earnings (old) Ad unit 1 100 $2000 Ad unit 2 900 $2000 Total 1000 $4000 With this change, AdMob estimates the earnings for each ad unit proportionately. For example, ad unit A has $200 while ad unit B has $1800 of earnings, which avoids double counting revenue.  Ad unit Impressions Estimated earnings (new) Ad unit 1 100 $200 = ($2000/(100 +900) * 100) Ad unit 2 900 $1800 = ($2000/(100 + 900) * 900) Total 1000 $2000 Note: As a result of this change, you may see a decrease in third-party estimated earnings on your Mediation report beginning October 20, 2019. The decrease is due to removing any revenue that has been double counted in your AdMob Mediation report. AdMob will also begin reporting estimated earnings and eCPM at a mediation group and ad source instance level. You can view your estimated earnings and eCPM per mediation group and per ad source instance level dating back to October 20, 2019. Note that if you view a report prior to October 20, 2019, these metrics will show $0. 
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  2. Improved yield through shared mediation information
    29 August 2019
    Currently, information like minimum bid to win and reserve price is shared in the bid requests to buyers. Sharing this information helps buyers bid more competitively, which can improve your yield. In some cases, buyers may have the highest bid but lose to mediation. Starting the first week of October 2019, some additional information derived from mediation demand will also be shared with buyers to avoid this situation. Sharing this additional information helps buyers realize they are not bidding competitively due to mediation, enabling them to appropriately adjust bids. Learn more.
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  3. AdMob product announcements at ChinaJoy 2019
    31 July 2019
    At this year’s ChinaJoy, we’re announcing three products designed to improve the ads experience for your users while helping you maximize revenue. App open ad format This new format allows ads to appear on the loading or splash screen as the user waits to open and use your app.  Since the user is already waiting for your app to load, this format integrates seamlessly with the user experience.  Smart segmentation for rewarded ads Earlier this year, we launched a smart segmentation feature that only shows ads to users unlikely to make purchases in your app. This protects the user experience of your purchasers while growing your ads revenue. Initially available only for interstitial ad units, we’ve expanded smart segmentation to include rewarded ad units as well.  AdMob Insights Our new AdMob anomaly detection highlights performance that is out of the ordinary, enabling you to make changes to your underperforming apps and understand best practices from your outperforming apps. This alleviates the need to spend time creating custom reports to find these anomalies and prevent further revenue loss.  These alerts on your dashboard appear when we detect abnormal changes to your most important metrics such as eCPM, impression volume, or earnings.  
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  4. AdMob product announcements at I/O 19
    8 May 2019
    At this year’s Google I/O, we highlighted three products to help you grow your app revenue with automated solutions while protecting user experience.  Image search: This search tool helps app publishers and developers easily identify and remove bad ads across every size, campaign, and rotation. Simply upload a screenshot of an ad using the Ad review center’s image search function and matching ads and visuals will be identified automatically. Learn more.  Maximum ad content rating: With this feature, you can set the maximum ad content rating for a specific app or your entire account based on digital content labels within the AdMob user interface. Learn more.  User metrics: Enabling user metrics in AdMob will give you access to new data and powerful reports, such as the rewarded report, that may help inform your monetization strategy. We will begin reporting on metrics such as sessions per user, session duration, ad exposure per session, daily active users (DAU), and more. Additional metrics and report types will become available as user metrics evolve over time. Learn more.  Additionally, we’re excited about the industry momentum we’ve seen from Open Bidding, the new monetization model that we announced last year. It helps you maximize the value of every impression automatically. Dozens of developers have joined the beta and are seeing meaningful revenue lift, including Korea-based game developer Sticky Hands.  “We’re really excited about Open Bidding. In one month, revenue and ARPDAU have grown by 14% and 15% respectively, and we expect them to keep climbing as more demand sources come online. What’s even better is that we’re spending almost no time managing it. “ — Minu Kim, CEO of Sticky Hands Open Bidding also offers simplicity and time savings compared to traditional mediation — fewer SDKs mean less time spent on integrations and more stability for your app. Stay tuned, as we’ll be expanding the program to all publishers later this year. 
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  5. Reporting data issue for April 30 and May 1
    3 May 2019
    On May 1, 2019, at approximately 5pm PST, a bug caused Google Ads reporting for April 30 and May 1 (Pacific Time) to be incorrect. This bug impacts reports in AdMob, including any report data downloaded via the AdSense Management API. All reporting after 4am PST on May 2nd is accurate.  We are actively working on fixing the bug and correcting the data. We appreciate your patience as we work to resolve this issue as quickly as possible.  There is no impact to ad serving or payments.
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  6. Finalize your upgrade to the newest version of AdMob
    18 June 2018
    As of today, all AdMob accounts using the previous version of AdMob have been automatically upgraded to the newest version. Finalizing your upgrade Now that your account’s been upgraded, you have 7 days to review your new mediation setup and make adjustments. You need to finalize your upgrade by June 25.  During the 7-day review period, you can return to the previous version of AdMob and upgrade again anytime you want. Your upgrade won't be finalized until you click the Finish upgrade button. After your upgrade is finalized, you won’t go able to go back to the previous version of AdMob. Upgrade deadline On June 25, your account upgrade will be finalized automatically, even if you haven't clicked the Finish upgrade button.  After June 25, you'll no longer be able to return to the previous version of AdMob. More about the newest version of AdMob The new version of AdMob was designed to be app-centric. This means that everything revolves around your apps, including the new navigation structure, ad unit creation, dashboards, and mediation. When you upgrade your AdMob account, you'll gain access to exclusive improvements and new features: App-focused navigation: Your apps are the reason you use AdMob. So, we've reorganized the AdMob user interface to make it easier to manage your apps. Everything you need is within a few clicks.  Dashboards: We’ve created new dashboards to help you understand the overall health of your app ecosystem. Dashboards aren’t meant to replace reports but work alongside them to give you a full view of your app usage and estimated earnings. Closer integration with Google Analytics for Firebase: AdMob surfaces data from Google Analytics for Firebase in the app overview dashboard, so you don't have to leave AdMob to review your user metrics. Mediation groups: We've redesigned the mediation experience to try and help you earn more using AdMob. Mediation groups let you organize your mediation stack into predefined sets of criteria so that you can easily apply them to your ad units. Create a mediation group once, then add all of the ad units you want to apply it to.
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  7. Changes to the Facebook Graph API
    26 April 2018
    Facebook announced some changes to the Graph API. As a result, the App Access Tokens utilized by the existing reporting API will be deprecated on August 1, 2018 and replaced with new System User Access Tokens. If you're optimizing the Facebook Audience Network in mediation, you’ll need to take immediate action to continue using the latest available data. Facebook Audience Network will continue to serve ads, but it won’t be optimized if you don't update the credentials. To update your AdMob account: Generate new System User Access Tokens to replace your existing App Access Tokens. You can find the steps to do this on the Google Developers site: Steps for Android apps Steps for iOS apps Retrieve the Facebook App IDs for your apps. You can find your App IDs from the My Apps page in your Facebook developer account. Confirm that you have added the System User and apps to the Property in the Facebook Business Manager settings. Use the System User Access Tokens and Facebook App IDs to update the Facebook Audience Network credentials in the mediation section of your AdMob account. After you've updated your account, AdMob should begin optimizing Facebook Audience Network in mediation. Important notes about the System User Access Token When you generate a System User Access Token, Facebook Business Manager requires you to select an app. Selecting any one app will ensure the connection between Facebook Audience Network and all your apps. As a best practice, generate only one System User Access Token for use within AdMob for all of your apps. AdMob can only access reporting data for permissioned apps.  If the Optimized status for the Facebook Audience Network shows an “Error” status in the mediation groups table of your AdMob account after 72 hours, check that you have added the System User and apps to the property in the Facebook Business Manager settings.  
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  8. Updates to your Mediation report
    3 April 2018
    The newest update to AdMob’s reporting experience, AdMob Reporting Beta, includes changes to the way your mediation data is managed and stored.  Your AdMob Mediation report will now surface key metrics for your mediated ad networks such as matched requests and match rate—metrics traditionally not surfaced by third-party networks. You’ll also be able to segment your mediation data by mediation groups, giving you greater insight into your overall yield management strategy. To pave the way for better mediation reporting, we’ve had to deprecate historical mediation data. Note that this is just a reporting change, and your historical earnings will not be impacted in any way. Historical mediation data not associated with a mediation group may not be available in the new AdMob Reporting Beta, but can be accessed through the legacy reports link. To preserve your historical data, export your legacy reports.
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  9. eCPM floors now located in ad unit settings
    14 March 2018
    We're updating the way eCPM floors are set up in AdMob.  By setting an eCPM floor, you’re instructing the AdMob Network not to serve ads that are below the minimum eCPM floor value you've set.  Previously, the eCPM floor value was entered when you created a mediation group. Starting today, you should instead set the AdMob Network eCPM floor value when you create or edit an ad unit. The eCPM floor can be set for each of your ad units, individually. Learn more about AdMob Network eCPM floors
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  10. Introducing AdMob Reporting Beta
    7 March 2018
    Last year, we completely redesigned AdMob to make it more app-centric. Since then, we’ve been working hard to upgrade our reporting experience to be faster and simpler to use so that you can spend less time analyzing your reports and more time building apps you love. When you sign in to your AdMob account and view your reports, you'll noticed several improvements and new features: Saved reports: We know that customizing your reports takes a lot of time, so when you finally get it right, we want you to be able to come back to it again and again. Saved reports will allow you to quickly access regularly used reports and share them across your organization. New reporting interface: We’ve created a more flexible report layout that lets you choose the way you want to view your report. You can now add up to 6 charts to your report, and we’ve removed the limit to the number of metrics you can view at once. Responsive design: We want you to have access to your reporting information wherever you are! The new report layout is responsive, so you can view your data directly from your mobile devices. Due to differences in the way reporting data is managed and stored in the new AdMob Reporting Beta, historical mediation data may not be available in the new user interface.  To preserve your historical data, export your legacy reports.
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