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Announcements

  1. Migrate to AdMob API or request a temporary extension

    October 12, 2021

    As of today, AdMob metrics are deprecated in the AdSense Management API. If you use the AdSense API to access AdMob data, you’ll need to migrate to the AdMob API. Request for extension We’re temporarily accepting extension requests for v1.4 of the AdSense Management API. All extensions expire on October 26, 2021, regardless of when the request was made. Request an extension by following these steps: Sign into your account in the Google Cloud Platform Console. Select the correct AdMob project in the top navigation. Click IAM & Admin Settings in the sidebar. Locate the “Project number”. Disregar…
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  2. Age Appropriate Design Code (AADC) support

    August 23, 2021

    Google is committed to supporting our publisher partners with their Age Appropriate Design Code (AADC) compliance approach. We recommend that you work with your legal advisors to determine whether AADC is applicable to your business and, if so, how to comply. As part of your compliance approach, if you would like to apply child treatment (as defined under the GDPR) to applicable traffic, you may make use of our “Tag for users under the age of consent (TFUA)” feature.
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  3. Updates to your rewarded report

    3 June 2021

    We’re enhancing the Rewarded ads report with new metrics and dimensions, and renaming it to the User Activity report. The existing rewarded ads report will be deprecated in mid-2021. All of your saved rewarded ads reports will automatically convert to the user activity report, and continue to work in the future. What’s changing? All of the current rewarded ads filters, dimensions, and metrics will still be available in the user activity report. In addition, we’re introducing new metrics to help you get a more comprehensive view of your apps. New metrics include earnings per daily active users,…
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  4. Migrate to the AdMob API

    April 22, 2021

    On October 12, 2021, AdMob metrics will be deprecated in the AdSense API. If you use the AdSense API to access AdMob data, you’ll need to migrate to the AdMob API as soon as possible to ensure continuity. Note that the current version of the AdSense Management API (version 1.4) will stop returning AdMob data on October 12, 2021. Benefits of the AdMob API The AdMob API allows you to programmatically get information on your AdMob account. The AdMob API replaces the need to use the AdSense API and provides enhanced capabilities: Insight into mediation performance: The AdMob API has access to medi…
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  5. Introducing mediation groups for IDFA

    29 March 2021

    For iOS apps, you can now create distinct mediation groups for ad requests with and without an Identifier for Advertisers (IDFA). When you create a new mediation group or edit an existing mediation group, you can use the new IDFA availability parameter to target ad requests based on the availability of the IDFA. Having separate waterfalls can help you optimize the performance of ad requests with and without IDFA. To set a mediation group to target ad requests based on the availability of the IDFA: Sign in to your AdMob account at https://apps.admob.com. Click Mediation in the sidebar. Select t…
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  6. Additional LGPD ad technology providers

    March 8, 2020

    On March 18, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.
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  7. Check RTB creatives for user consent (GDPR and LGPD)

    22 February 2021

    Ad Manager, AdSense, and AdMob have released an additional GDPR/LGPD compliance feature that will enable you to opt-in to allow Google to check RTB (real-time-bidding) creatives for user consent. The “Check RTB (real-time bidding) partner creatives for user consent” option appears on the EU user consent page and applies to both GDPR- and LGPD-eligible traffic.
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  8. Coming soon: Review process for newly linked apps

    February 19, 2021

    Beginning March 2021, we’re introducing a new process for reviewing and approving apps that are newly linked to an app store. To help us understand the source of apps, all new apps linked to supported app stores after May 2021 will need to be reviewed and approved. Ad serving will be limited until review is completed and the app is approved. Note that new apps must be listed and linked to a supported store in order to be approved and remove the ad serving limit. New apps not listed to any supported stores won't be able to be reviewed. To have an app reviewed and eligible for approval, list and…
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  9. Join the Women of Publishing webinar series

    February 16, 2021

    Apply by March 7th to join the 2021 Women of Publishing Leadership Series. This March, we’re bringing together female leaders, who have successfully funded their passions through monetization platforms using Google AdMob or AdSense. This two-day virtual event (March 16-17) will teach you how Google tools can help fuel your business growth through data-driven monetization tactics and connections with other women-led businesses. Apply now
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  10. Introducing A/B testing for AdMob mediation

    January 27, 2021

    We’re excited to announce that you can now A/B test your mediation group set up directly in your AdMob account. The new A/B test feature helps you make informed decisions about how to maximize your mediation performance. How it works A/B tests let you evaluate 2 variations of a mediation group and compare the results. You can use an existing mediation group and create a variation of it to see which performs better. The test splits your app’s users between your existing mediation group setup and the variation, so that their performance can be measured side by side. To help you analyze the resul…
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  11. The TCF v2.0 error grace period is ending

    January 12, 2021

    This is a reminder that the grace period provided to give publishers time to manage errors and misconfigurations related to the launch of IAB Europe’s Transparency & Consent Framework v2.0 is ending. The grace period will end on or after January 14, 2021. Troubleshooting TCF v2.0 implementation
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  12. Additional LGPD ad technology providers

    December 14, 2020

    On February 4, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.
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  13. Additional LGPD ad technology providers

    November 16, 2020

    On December 14, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.
    Read more
  14. Updates to your optimization statuses

    12 November 2020

    We recently updated the Incorrect mapping optimization status to Can’t retrieve data. This updated status allows us to describe more possible causes of this optimization issue. If you encounter this status message, check the following: Ad unit mapping Confirm that your ad unit mapping details are correct. The mapping details in your AdMob account must match the mapping details in your third-party ad source account. Additionally, your ad units must exist in the third-party ad source and be able to serve ads. Learn more about the required ad unit configuration details by ad network. Confirm your…
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  15. Register for the 2020 Black Publishers Summit

    October 26, 2020

    The 2020 Black Publishers Summit begins December 8, 2020. This multi-day livestream series is open to Black-led digital businesses looking to start monetizing their site/app, grow their monetization business, or network with others in the industry. Fill out the interest form by November 23, 2020 and share this opportunity with other Black-led digital business owners who may be interested. Register now
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  16. About the SDK instance ID

    19 October 2020

    With the latest versions of the GMA and IMA SDKs, a rotating SDK instance ID is automatically generated for each app to ensure effective delivery, display, and integrity of ads. The SDK Instance ID is unique per app and helps maximize your app’s ad performance. Learn more about preparing your app for iOS 14+.
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  17. Additional LGPD ad technology providers

    October 19, 2020

    On November 16, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.
    Read more
  18. Additional ad technology vendors

    October 6, 2020

    AdMob now allows ads from additional third-party ad technology vendors to show through your account. Allowing additional ad technology vendors will result in more ads being eligible to be shown to your users, and as a result can potentially lead to higher earnings. A new control has been added to the Blocking controls section in your account to allow you to block these additional vendors. Learn more about the Additional ad technology vendors control.
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  19. Western Union will no longer be available when choosing your form of payment

    10 August 2020

    As of 10 August 2020, you will no longer be able to select Western Union as a new form of payment. We recommend that publishers currently using Western Union switch to another available payment method before payments through Western Union stop in early 2021. We will inform current users in advance as to when Western Union can no longer be used to receive payments in their country. Learn more about other available forms of payment.
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  20. Integration with the IAB Europe Transparency & Consent Framework (TCF) v2.0

    13 July 2020

    Google is committed to supporting our publishers who choose to integrate with the IAB TCF v2.0. We plan to align our product support timeline as closely as possible with IAB’s full transition to TCF v2.0 on August 15, 2020. We will begin reading and passing the TC string for a low percentage of traffic 2 weeks ahead of this date. To obtain consent from users, AdMob publishers may choose to use Google’s Funding Choices consent management platform. Learn more about IAB Europe's TCF v2.0 Learn more about Funding Choices
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  21. Get more help with the new "Contact us" flow

    9 June 2020

    We've updated the "Contact us" flow to make it easier for you to find the help you need. The new contact flow is designed to help you identify your issue and access the best resources to resolve it. Learn more about contacting publisher support. To use the new contact flow: Click Contact us at the bottom of any page in the Help Center. Briefly explain your issue and click Next step. Pick the help category that best matches your issue. Tip: Try to avoid the "Other" option as it can increase the time it takes to resolve your issue. Use the recommended resources to solve your issue. If you still …
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  22. Coming soon: AdMob mobile app

    23 March 2020

    We’re excited to announce a mobile app for AdMob that lets you access your account on the go. Coming soon, you’ll be able to view key data from your AdMob account directly on your mobile device. In the AdMob app, you’ll have access to an account overview, as well as detailed performance reports on key metrics. From your mobile device, you’ll be able to: Keep tabs on your apps and check for trends in revenue See how much you’re earning View estimated earnings, impressions, eCPM, and requests by: App Country Ad unit Check account details The mobile app is currently in beta release to a limited g…
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  23. Join the Women of Publishing webinar series

    January 30, 2020

    Apply by February 21st to join the 2020 Women of Publishing Leadership Series. This March, we’re bringing together female leaders, who are funding their passions through monetization platforms. This multi-part livestream series will teach you how Google tools can help to grow your revenue, fund your content, and fuel growth for your business. Apply now
    Read more
  24. Updates to your Mediation report

    15 January 2020

    AdMob is constantly working on improving our Mediation reporting, and there are two upcoming changes to note: AdMob recently changed how it reports estimated earnings to improve the accuracy of estimated earnings for optimized third-party ad networks. AdMob will begin estimating earnings proportionally based on the number of impressions each ad unit receives. This change eliminates double counting revenue when ad unit mapping is reused across multiple ad units. AdMob will estimate your optimized third-party revenue for each ad unit using the following formula: Ad unit 1 est. earnings = Earning…
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