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Announcements

  1. Updates to your AdMob reports

    01 February 2024

    To improve your experience using AdMob reports, we’re introducing a few changes. Access new hourly data You can now look at hourly data for any day in the last 28 days. To do so, specify 1 calendar day in the Date range filter within the last 28 days as the start and end dates (For example, select the start date as January 1, 2024 and the end date as January 1, 2024). Then, click Apply. Download your User Activity report You can now download CSV files for your User Activity report. This allows you to download the report as a .CSV file to use it outside of AdMob. To download a CSV of your User …
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  2. Programmatic limited ads

    In the first quarter of 2024, Google will launch support for programmatic bidding on inventory eligible for limited ads. A publisher can enable this new serving mode to make use of invalid traffic detection-only cookies & local storage on both consented and un-consented traffic to enable demand from Google demand, Campaigns, Authorized Buyers, and SDK Bidding in limited ads. Learn more about programmatic limited ads
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  3. Updates to your campaign page

    23 October 2023

    You now have more options to analyze your campaign performance. We’re introducing a report feature in the Campaigns tab of your account. What's new? You can now customize how you view your campaign data. Apply different attributes, metrics, and dimensions to help you better understand your campaign performance data. We’re also introducing new filters and dimensions. You can now break down your data using the following new dimensions and filters: Filters Date: With the new date filter, you can now select exact dates and view data for the lifetime of your campaign. Placement app store ID: Filter…
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  4. Adding screenshots to the Policy center

    28 September 2023

    To make it easier to determine what to fix when you have a policy issue, we're introducing screenshots to the Policy center. Screenshots highlight examples of policy issues found on your apps and can help you to identify and understand these issues. Currently, only some policy issues are eligible for screenshots. We'll be adding screenshots for more policy issues over the coming months as we roll out this change. How to view screenshots To find out if an issue in your Policy center has screenshots: Sign in to your AdMob account at https://apps.admob.com. Click Policy center in the sidebar. Cli…
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  5. Continue collecting user metrics in AdMob

    28 August 2023

    The user metrics toggle will be discontinued in early 2024. To continue collecting user metrics, you can link your AdMob app to Firebase and integrate the Google Analytics for Firebase SDK into your app. If your app is already linked to Firebase in AdMob and has the Google Analytics for Firebase SDK, this change will not affect you. What's changing? Starting in early 2024, AdMob apps that are not linked to Firebase and do not have the Google Analytics for Firebase SDK integrated will no longer receive user metrics data in the following pages in your AdMob account: User metrics card on App Over…
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  6. New Consent Management Platform requirements take effect January 16, 2024

    July 26, 2023

    On May 16th, we announced that we will require partners using our publisher products — Google AdSense, Ad Manager, or AdMob — to use a Google-certified Consent Management Platform (CMP) that has integrated with IAB Europe’s Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA) or the UK. As a follow up, we’d like to announce that we will begin to apply this requirement on January 16, 2024. To learn more, review the Google consent management requirements for serving ads in the EEA and UK.
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  7. An update on the SEPA payment method

    July 11, 2023

    AdMob now supports Single Euro Payments Area (SEPA) payments in EUR currency for publishers in these countries: Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Germany, Denmark, Estonia, Spain, Finland, France, Gibraltar, Greece, Croatia, Hungary, Ireland, Iceland, Italy, Liechtenstein, Lithuania, Luxembourg, Latvia, Monaco, Malta, Netherlands, Poland, Portugal, Romania, Slovenia, Slovakia. Learn more about the countries where SEPA payments are available. If you want to sign up for SEPA payments, follow these steps to select your form of payment.
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  8. An update on TCF v2.2

    July 17, 2023

    Google as a vendor now accepts TC strings using the IAB EU TCF v2.2. TCF v2.1: We will continue accepting TCF v2.1 strings, but encourage CMPs to follow IAB guidance on implementation milestones as the industry moves over to TCF v2.2. Google consent management solutions: Google consent management solutions, available in Ad Manager, AdSense and AdMob's Privacy & messaging tab, supports TCF v2.2 for its European regulations messages, in alignment with the IAB's updated requirements for CMPs.
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  9. New Consent Management Platform requirements

    22 May 2023

    We recently announced in the blogpost titled New Consent Management Platform requirements for serving ads in the EEA and UK that, later this year, we will require partners who use our publisher products—Google AdSense, Ad Manager, or AdMob—to use a Google-certified CMP that integrates with IAB Europe’s Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA) or the UK. To learn more, review the Google consent management requirements for serving ads in the EEA and UK.
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  10. Understanding real-time bidding and changes to Google Ads

    1 May 2023

    Google Ads recently announced that on October 31, 2023, Google Ads intends to move primarily to real-time bidding auctions and will no longer respond to multiple calls in mediation. Before this date, Google Ads may begin to transition away from waterfall buying for some multi-call requests. What this means for you as a publisher Before this date, you should consider using a real-time bidding solution to access Google Ads demand. Through AdMob, you can access the following options for real-time bidding: Use AdMob Network in bidding with AdMob mediation. AdMob Network includes demand from Google…
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  11. Introducing partner bidding (Beta)

    1 May 2023

    Note: This feature is currently in beta release. You can now use Google as a bidding ad source in other mediation platforms (not AdMob). What is partner bidding? Partner bidding enables you to access Google demand as a bidding source on supported third-party mediation platforms. Previously, you could only use standard ad units to access Google demand via traditional waterfall mediation in third-party platforms. With partner bidding, you can now allow Google (Google Ads, Display & Video 360) to bid on your inventory in third-party real-time bidding auctions - even if you do not use AdMob as you…
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  12. Edit your app’s package name in AdMob

    9 March 2023

    We’re introducing the ability to edit and update your app’s package name directly in your AdMob account. What's new? Previously, there was no simple way to unlink or edit your app’s package name in AdMob. Now, you can easily change an app’s package name in your AdMob account. Note: If you change your package name and the prior package name was serving ads, it may temporarily appear in your Apps to confirm page. Additionally, if you haven’t set up your app in AdMob with the package name, but the package name is serving ads, you may also see this app in your Apps to confirm page. You can finish …
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  13. Choose app access for your AdMob account users

    26 January 2023

    We’re introducing the ability to choose which apps a user can access in your account. What's new? Administrators can limit which apps a user can access in an AdMob account. You can specify which apps a user can access when you add a user to your account. Note: Administrators and managers automatically have access to all apps. To change their app access, you must first change their user role. You can also edit which apps a user has access to after they accept the invitation: Sign in to your AdMob account at https://apps.admob.com. Click Settings in the sidebar. Click the Users tab. In the App a…
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  14. Introducing custom user roles

    9 December 2022

    To help you better manage user access to your account, we’re introducing the option to create your own custom user roles. Please note that we are rolling out the ability to create custom user roles in your AdMob account. If you don't see the option to create a custom user role, please use these instructions instead while we continue rolling out this feature. What are user roles & permissions? User roles determine the level of access another user has to an AdMob account. User roles have different account permissions. The permissions determine what users can see and do in an AdMob account. Built…
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  15. Growing your mobile app today and in the future

    7 November 2022

    27 February 2023 update: Privacy Sandbox on Android has moved forward to their Beta testing phase. Google AdMob and Ad Manager product teams will evaluate the Beta privacy-preserving APIs and SDK Runtime. We will provide updates to our app developer and publisher partners when we have more information. Today, technology platforms are adapting to meet consumers’ and regulators’ expectations for online privacy. That’s why Android joined the Privacy Sandbox initiative to develop privacy-preserving technologies that keep people’s information secure and help you deliver relevant ads experiences and…
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  16. Introducing ready-made reports

    October 2022

    To simplify and streamline reports in AdMob, we’re introducing ready-made reports. Ready-made reports are preset with the most common metrics and dimensions for a report type. These reports help you view the most important information in one click, with no customization required. What’s new? The Mediation and AdMob Network reports are now available as ready-made reports. These reports are preset with the most relevant charts, dimensions, and metrics for analyzing your ads performance. You can use the reports as-is or customize them further. Ready-made reports are part of the Ads Activity repor…
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  17. Earn more and optimize your account setup with the latest features and insights

    13 September 2022

    Check out the latest product news and be sure to subscribe to our newsletters to stay updated with new products, features, and insights to grow your apps. Subscribe now Scale your mediation setup faster and easier To better support the monetization needs of large app developers, we’ve enhanced the scalability of the AdMob platform to allow increased ad units, mediation groups and ad source instances with a faster loading experience. Learn more Increased control of your AdMob account We have enhanced the AdMob account management experience so you can now share access with other people to view, …
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  18. Updates to Google Play’s inappropriate ads policy

    28 July 2022

    Google Play recently updated their Inappropriate Ads policy to include associated offers within an ad as part of the policy. The ads and their associated offers (for example, the ad is promoting the download of another app) shown within your app must be appropriate for the content rating of your app, even if the content by itself is otherwise compliant with Google Play’s policies. AdMob provides various tools to help you have more control over the content of the ads shown to your users, including setting a maximum ad content rating. Learn how to use AdMob to set the content rating for your app…
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  19. Grow ads revenue with the latest products from Google AdMob

    28 July 2022

    Check out the latest product news and be sure to subscribe to our newsletters to stay updated with new products, features, and insights to grow your apps. Subscribe now Introducing the new Ads Activity report Gain powerful insights with the new Ads Activity report on the AdMob platform, which combines key metrics across the AdMob Network, bidding and mediation to provide a centralized view of your ads performance. Learn more Test custom event setup with ad inspector Ad inspector requires no coding so it’s fast and easy to use - just shake your hand to get valuable serving insights like third-p…
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  20. Coming soon: Ad-serving Protections for Teens policy update

    15 June 2022

    As previously announced, Google is expanding ad-serving protections for teens globally. The protections will apply on Google Accounts of people above the digital age of consent but under 18 years of age (“teens”), and are in addition to protections already rolled out across Europe and Australia. With the launch of this new teen ads policy, we will: Disable ads personalization Disallow sensitive creative categories from serving Depersonalization will occur across all products, and creative ad filtering will be applied on Ad Manager, AdSense, and AdMob. We will begin enforcing the policy August …
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  21. Updates to your Ads Activity report

    2 June 2022

    In December 2021, we launched the new Ads Activity report, which combines the functionality of the AdMob Network report, Mediation report, and Bidding report into a single, unified report. The Ads Activity report provides a centralized view of your ads performance and increases transparency around the ad sources that are included in the AdMob Network. What's new? Starting today, we’re launching the following changes to enhance the Ads Activity report. You can now: Track the impact of the identifier for advertisers (IDFA) impact on monetization using the new ATT consent status dimension. Analyz…
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  22. Coming Soon: Confirm your apps

    24 May 2022

    Over the last year, we introduced app readiness reviews to help improve mobile app inventory quality. Today, all new apps must be reviewed and approved before they're ready to serve ads. Beginning in September 2022, if you have an existing app that isn't set up in AdMob and linked to a supported app store, you'll be required to confirm your app in AdMob to avoid or lift ad serving limits. Ad serving limits may impact your revenue. Confirming your app means that you either finish setting up your app in AdMob or you block ads from serving to that app. You can view a list of all the apps that nee…
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  23. Additional LGPD ad technology provider

    April 25, 2022

    Solution Coupons is a newly certified Ad Technology Providers (ATPs) and has been added to the list of Ad Technology Providers for the LGPD.
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  24. Introducing Linked services page

    4 April 2022

    We’re introducing a comprehensive way to manage linking to additional Google services in your AdMob account. The Linked services page allows you to turn on user metrics and link your apps to Firebase from a single page in your AdMob account. To view your Linked services page: Sign in to your AdMob account at https://apps.admob.com. Click Settings in the sidebar. Click the Linked services tab. 
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  25. Introducing a redesigned ad source page

    18 February 2022

    We've redesigned the ad source page in the Mediation section of your AdMob account to increase transparency and provide more controls that help you manage demand from ad sources in AdMob. What’s changing? There are a few new changes you’ll notice with this redesign. To check out the new ad source page, sign into your AdMob account and click Mediation in the sidebar. New ad source tabs We’ve created 2 new tabs to separate bidding ad sources and waterfall ad sources. Additionally, there is more information visible for each ad source directly on the page. For bidding ad sources, you’ll see the op…
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  26. Filter by ad category in the Ad review center

    26 January 2022

    We've added a new "General ad category" filter in the Ad review center. This new filter makes it easier for you to find ads from general categories and subcategories in the Ad review center. You might want to use the new filter if you're concerned about ads from a specific category appearing on your site. Learn more about how to find ads in the Ad review center.
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  27. Prepare for upcoming Google Mobile Ads SDK release

    18 January 2022

    The next major version release of the Google Mobile Ads SDK is expected in early 2022. Be sure to follow migration guides closely to avoid potential issues. See detailed migration guides for Android and iOS. The Google Mobile Ads (GMA) SDK version 21.0.0 (Android) or 9.0.0 (iOS) will be released in early 2022. In the update to these major versions, a number of existing APIs will be changed or deprecated. Minimum required Android and iOS versions will also be updated. Please consider the following: Before these versions become available, please consider updating API usage in existing apps per t…
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  28. Introducing the Ads Activity report (Beta)

    7 December 2021

    We’re introducing a new report type called the Ads Activity report. This new report, which contains metrics and dimensions from the AdMob Network report, Mediation report, and Bidding report, provides a centralized view of your ads performance. What’s new? With the Ads Activity report, we’re combining the functionality of the AdMob Network report, Mediation report, and Bidding report into a single, unified report. You no longer have to switch between reports to understand how the AdMob Network, waterfall ad sources, and bidding ad sources are performing. Using the ad source (full list) dimensi…
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  29. Migrate to AdMob API or request a temporary extension

    October 12, 2021

    As of today, AdMob metrics are deprecated in the AdSense Management API. If you use the AdSense API to access AdMob data, you’ll need to migrate to the AdMob API. Request for extension We’re temporarily accepting extension requests for v1.4 of the AdSense Management API. All extensions expire on October 26, 2021, regardless of when the request was made. Request an extension by following these steps: Sign into your account in the Google Cloud Platform Console. Select the correct AdMob project in the top navigation. Click IAM & Admin Settings in the sidebar. Locate the “Project number”. Disregar…
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  30. Age Appropriate Design Code (AADC) support

    August 23, 2021

    Google is committed to supporting our publisher partners with their Age Appropriate Design Code (AADC) compliance approach. We recommend that you work with your legal advisors to determine whether AADC is applicable to your business and, if so, how to comply. As part of your compliance approach, if you would like to apply child treatment (as defined under the GDPR) to applicable traffic, you may make use of our “Tag for users under the age of consent (TFUA)” feature.
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  31. Updates to your rewarded report

    3 June 2021

    We’re enhancing the Rewarded ads report with new metrics and dimensions, and renaming it to the User Activity report. The existing rewarded ads report will be deprecated in mid-2021. All of your saved rewarded ads reports will automatically convert to the user activity report, and continue to work in the future. What’s changing? All of the current rewarded ads filters, dimensions, and metrics will still be available in the user activity report. In addition, we’re introducing new metrics to help you get a more comprehensive view of your apps. New metrics include earnings per daily active users,…
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  32. Migrate to the AdMob API

    April 22, 2021

    On October 12, 2021, AdMob metrics will be deprecated in the AdSense API. If you use the AdSense API to access AdMob data, you’ll need to migrate to the AdMob API as soon as possible to ensure continuity. Note that the current version of the AdSense Management API (version 1.4) will stop returning AdMob data on October 12, 2021. Benefits of the AdMob API The AdMob API allows you to programmatically get information on your AdMob account. The AdMob API replaces the need to use the AdSense API and provides enhanced capabilities: Insight into mediation performance: The AdMob API has access to medi…
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  33. Introducing mediation groups for IDFA

    29 March 2021

    For iOS apps, you can now create distinct mediation groups for ad requests with and without an Identifier for Advertisers (IDFA). When you create a new mediation group or edit an existing mediation group, you can use the new IDFA availability parameter to target ad requests based on the availability of the IDFA. Having separate waterfalls can help you optimize the performance of ad requests with and without IDFA. To set a mediation group to target ad requests based on the availability of the IDFA: Sign in to your AdMob account at https://apps.admob.com. Click Mediation in the sidebar. Select t…
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  34. Additional LGPD ad technology providers

    March 8, 2020

    On March 18, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.
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  35. Check RTB creatives for user consent (GDPR and LGPD)

    22 February 2021

    Ad Manager, AdSense, and AdMob have released an additional GDPR/LGPD compliance feature that will enable you to opt-in to allow Google to check RTB (real-time-bidding) creatives for user consent. The “Check RTB (real-time bidding) partner creatives for user consent” option appears on the EU user consent page and applies to both GDPR- and LGPD-eligible traffic.
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  36. Coming soon: Review process for newly linked apps

    February 19, 2021

    Beginning March 2021, we’re introducing a new process for reviewing and approving apps that are newly linked to an app store. To help us understand the source of apps, all new apps linked to supported app stores after May 2021 will need to be reviewed and approved. Ad serving will be limited until review is completed and the app is approved. Note that new apps must be listed and linked to a supported store in order to be approved and remove the ad serving limit. New apps not listed to any supported stores won't be able to be reviewed. To have an app reviewed and eligible for approval, list and…
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  37. Join the Women of Publishing webinar series

    February 16, 2021

    Apply by March 7th to join the 2021 Women of Publishing Leadership Series. This March, we’re bringing together female leaders, who have successfully funded their passions through monetization platforms using Google AdMob or AdSense. This two-day virtual event (March 16-17) will teach you how Google tools can help fuel your business growth through data-driven monetization tactics and connections with other women-led businesses. Apply now
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  38. Introducing A/B testing for AdMob mediation

    January 27, 2021

    We’re excited to announce that you can now A/B test your mediation group set up directly in your AdMob account. The new A/B test feature helps you make informed decisions about how to maximize your mediation performance. How it works A/B tests let you evaluate 2 variations of a mediation group and compare the results. You can use an existing mediation group and create a variation of it to see which performs better. The test splits your app’s users between your existing mediation group setup and the variation, so that their performance can be measured side by side. To help you analyze the resul…
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  39. The TCF v2.0 error grace period is ending

    January 12, 2021

    This is a reminder that the grace period provided to give publishers time to manage errors and misconfigurations related to the launch of IAB Europe’s Transparency & Consent Framework v2.0 is ending. The grace period will end on or after January 14, 2021. Troubleshooting TCF v2.0 implementation
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