28 September 2017: Updated ad unit controls & settings
We're making updates to the ad types available for banner and interstitial ad formats, including a new combined "Text, image & rich media" ad type and "Video" ads available for banner ad units.
These updates will take effect on October 10, 2017.
Combining text, image & rich media for banner and interstitial
The text and image ad types will be combined with rich media (HTML5 and other interactive ads) to streamline ad type selection for banner and interstitial ad units. Selected by default.
Removing banner customization
Text ad style customization will be removed from banner ad unit creation.
Removing the Move button
The Move button will be removed from the ad units page.
- Adding video ad type to banners COMING SOON
The video ad type will now be available for banner ads and work similarly to the video ads shown in interstitial ad units. Selected by default.
17 May 2017: Introducing the newest version of AdMob
The new version of AdMob was designed to be app-centric. This means that everything revolves around your apps, including the new navigation structure, ad unit creation, dashboards, and mediation.
When you upgrade your AdMob account, you'll gain access to exclusive improvements and new features:
- App-focused navigation: Your apps are the reason you use AdMob. So, we've reorganized the AdMob user interface to make it easier to manage your apps. Everything you need is within a few clicks.
- Dashboards: We’ve created new dashboards to help you understand the overall health of your app ecosystem. Dashboards aren’t meant to replace reports but work alongside them to give you a full view of your app usage and estimated earnings.
- Closer integration with Firebase Analytics: AdMob surfaces data from Firebase Analytics in the app overview dashboard, so you don't have to leave AdMob to review your user metrics.
- Mediation groups: We've redesigned the mediation experience to try and help you earn more using AdMob. Mediation groups let you organize your mediation stack into predefined sets of criteria so that you can easily apply them to your ad units. Create a mediation group once, then add all of the ad units you want to apply it to.
Upgrade your AdMob account
Complete the steps below to upgrade to the newest version of AdMob:
Sign in to your AdMob account at https://apps.admob.com.
On the Home tab, click Try AdMob Beta.
Review the on-screen information and click Try AdMob Beta. If you've changed your mind instead, you can click Keep current version to cancel the upgrade process.
When the upgrade is complete, click Continue to start using the new AdMob user interface.
If you change your mind about upgrading, you can go back to the previous version of AdMob at any time.
12 December 2016: Native ad unit targeting for house ad campaigns
You can now target native ad units in your AdMob house ad campaigns. Ads included in these campaigns will be served to the selected ad units using the creative you upload (for example, a seasonal app promotion image).
Note: Native ad campaigns are only compatible with image app install, text app install, and video app install ads. Image and text ads that advertise websites are not compatible with native ad campaigns and can't be served as native ads.
To target a native ad unit in a campaign, create a new campaign on the Campaigns tab.
During the Select ad unit(s) and set user targeting step, select the native ad unit(s) you want to target. Then, follow the remaining instructions to create ads for your campaign.
Information about the targeted app(s) will be imported from the Play Store (Android) or App Store (iOS) and appear in the native ads you create for the campaign.
1 December 2016: The AdMob Promote tab has been retired
As part of our ongoing efforts to improve AdMob, we've launched the new Campaigns tab and we've retired the Promote tab.
House ad campaign creation has moved to the new Campaigns tab, and all paid campaigns and billing will need to be managed from Google AdWords, Google's online advertising program, going forward.
6 April 2017: Observed eCPM in the Ad Mediation report
We've added a new metric to your Ad Mediation report: Observed eCPM.
Observed eCPM represents a third-party ad network's estimated average eCPM calculated using historical revenue data.
Observed eCPM will only be shown for ad networks that have ad network optimization (ANO) enabled. The value in the "Total" row of the report table is an average of all the values in the Observed eCPM column.
You can add the Observed eCPM metric to your report by clicking Customize metrics and selecting Observed eCPM in the new Earnings section.
1 August 2016: Retiring the AdMob Promote tab
As part of our ongoing efforts to improve AdMob, we're launching the new Campaigns tab and retiring the Promote tab.
Starting in September, we’ll be moving house ad campaign creation to the new Campaigns tab, and all paid campaigns and billing will need to be managed from Google AdWords, Google's online advertising program.
14 March 2016: Reward users for watching videos with rewarded video ads
Rewarded video ad units enable you to reward users with in-app items for watching video ads. You can specify the reward values associated with the ad unit’s placement in your app and set different rewards for different ad units. Rewarded ads are only available from third-party networks that you've selected for mediation.
When you create a new ad unit or monetize a new app, select the Rewarded video ad format and enter the details. Finish creating the ad unit in AdMob, then follow the developer documentation (Android, iOS) to complete implementation.
A few things to know before you get started
- Mediation setup required: You must set up AdMob Mediation for the ad unit before it will serve rewarded ads.
- Video ads only: Only video ads can be served to rewarded video ad units.
10 September 2015: Interstitial timeout no longer supported
The Interstitial timeout field (available in an ad unit's settings) is no longer supported by the Google Mobile Ads Android and iOS SDKs. As a result, AdMob has removed the Interstitial timeout field for interstitial ad units.
16 June 2015: Reporting improvements
We're improving the way ad requests are reported in AdMob. This means you may see changes in recent request data, including a gap in past requests, as these updates are implemented. Impression and click data may also be affected.
These changes won’t affect your revenue or how ads are served in your apps, but will increase the accuracy of your AdMob reports going forward. Full historical data for the previous method of counting ad requests is still available as the
AD_REQUESTS metric within the AdSense Management API.
31 August 2014: Legacy AdMob has been shut down
Legacy AdMob has been shut down.
You can no longer use legacy AdMob to promote and monetize your apps. Specifically, please be aware of the following:
- Ads have stopped serving to legacy ad units that have not been imported to the new AdMob. Legacy ad units that have been imported and are properly associated to a new ad unit ID in the AdMob interface will continue to serve ads.
- Legacy house ad campaigns have stopped serving.
- You can no longer access the legacy AdMob UI.