July 26, 2023
On May 16th, we announced that we will require partners using our publisher products — Google AdSense, Ad Manager, or AdMob — to use a Google-certified Consent Management Platform (CMP) that has integrated with IAB Europe’s Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA) or the UK.
As a follow up, we’d like to announce that we will begin to apply this requirement on January 16, 2024. To learn more, review the Google consent management requirements for serving ads in the EEA and UK.