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Continue collecting user metrics in AdMob

28 August 2023

The user metrics toggle will be discontinued in early 2024. To continue collecting user metrics, you can link your AdMob app to Firebase and integrate the Google Analytics for Firebase SDK into your app. If your app is already linked to Firebase in AdMob and has the Google Analytics for Firebase SDK, this change will not affect you.

What's changing?

Starting in early 2024, AdMob apps that are not linked to Firebase and do not have the Google Analytics for Firebase SDK integrated will no longer receive user metrics data in the following pages in your AdMob account:

  • User metrics card on App Overview pages
  • User Activity report
  • Cohort report

To continue collecting user metrics, you can link your AdMob apps to Firebase and integrate the Google Analytics for Firebase SDK into your apps. Enabling user metrics will no longer be a prerequisite for linking apps to Firebase in AdMob.

Take action

To continue viewing user metrics data in your AdMob account, complete the following steps:

  1. Link your apps to Firebase
  2. Integrate the Google Analytics for Firebase SDK into your apps (Android, iOS).

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