27 February 2023 update: Privacy Sandbox on Android has moved forward to their Beta testing phase. Google AdMob and Ad Manager product teams will evaluate the Beta privacy-preserving APIs and SDK Runtime. We will provide updates to our app developer and publisher partners when we have more information.
Today, technology platforms are adapting to meet consumers’ and regulators’ expectations for online privacy. That’s why Android joined the Privacy Sandbox initiative to develop privacy-preserving technologies that keep people’s information secure and help you deliver relevant ads experiences and gain actionable insights.
Since Android announced the development of its Privacy Sandbox in February 2022, the AdMob and Ad Manager product teams have reviewed Android’s initial proposals and developer previews for each Privacy Sandbox API. We plan to test publicly released APIs, and we’re evaluating ways to incorporate these technologies into our product innovations for advertisers and publishers. Throughout this process, AdMob and Ad Manager—alongside others in the industry—are sharing detailed feedback with Android so that the new technologies can help you monetize your in-app inventory effectively while enhancing privacy across your user base.
Like the rest of the ad tech community, our teams rely on public information to assess how the Privacy Sandbox APIs for Android intend to reduce reliance on tracking identifiers while enabling key monetization use cases. Similar to the public commitments for the Privacy Sandbox on the web that Google will not self-preference its own ads products or sites, we will continue working with regulators to ensure that we take an open and inclusive approach that works for the broader apps ecosystem.
Incorporating these new technologies into our ads products will still take time to get right. But as an app publisher, you can already start taking steps to be ready for what’s next. For example, if you’re using AdMob or Ad Manager, ensure that your app is updated with the latest version of the GMA SDK to take advantage of the newest features and functionality.
Stay tuned for updates as we explore new ways to help you effectively monetize your apps through more private ad experiences, including support for Privacy Sandbox on Android APIs and innovative first-party data infrastructure. If you’d like to learn more about the Privacy Sandbox, you can stay up to date with the Privacy Sandbox roadmap for the web and Android including the latest information on the proposal designs and timelines from the teams leading those initiatives.