22 May 2023
We recently announced in the blogpost titled New Consent Management Platform requirements for serving ads in the EEA and UK that, later this year, we will require partners who use our publisher products—Google AdSense, Ad Manager, or AdMob—to use a Google-certified CMP that integrates with IAB Europe’s Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA) or the UK.
To learn more, review the Google consent management requirements for serving ads in the EEA and UK.