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Scale your mediation setup faster and easier
To better support the monetization needs of large app developers, we’ve enhanced the scalability of the AdMob platform to allow increased ad units, mediation groups and ad source instances with a faster loading experience. Learn more
Increased control of your AdMob account
We have enhanced the AdMob account management experience so you can now share access with other people to view, edit and manage any part of your AdMob account. Learn more
Better understand user activities with impression-level ad revenue
Get the revenue data for each ad impression to better calculate the lifetime value (LTV) of your users. You can also use it in your internal systems or other third-party tools to fully analyze user behaviors. Learn more
Tellmewow improves ROAS 31% with impression-level ad revenue
Casual game developer Tellmewow needed to better understand the return on ad spend (ROAS) across their 200+ user acquisition campaigns to scale the effort in a profitable way.
Using impression-level ad revenue, they were able to gain an accurate understanding of user LTV. Combined with campaign CPI data, the team achieved a 22% improvement in ROAS across all UA campaigns. Learn more
Available now: Google for Games 2022 Mobile Insights Report
Innovating with the latest insights is critical for finding global success. Learn more about what mobile players are thinking and doing in our insights report. View here