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Introducing A/B testing for AdMob mediation

January 27, 2021

We’re excited to announce that you can now A/B test your mediation group set up directly in your AdMob account. The new A/B test feature helps you make informed decisions about how to maximize your mediation performance. 

How it works

A/B tests let you evaluate 2 variations of a mediation group and compare the results. You can use an existing mediation group and create a variation of it to see which performs better. The test splits your app’s users between your existing mediation group setup and the variation, so that their performance can be measured side by side. 

To help you analyze the results of your A/B test, AdMob compares the estimated earnings of your existing mediation group and the variation. 

Get started

To start an A/B test, sign into your AdMob account and click Mediation in the sidebar. Then, click Set up A/B test next to the mediation group you’d like to test. 

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