Create rich product description pages

How it works

A product description page (PDP) teaches shoppers about your product's features and benefits before they complete their purchase. A rich PDP provides accurate and comprehensive product information.

This article explains how to create rich PDPs.

Benefits

Comprehensive and accurate product listing information:

  • Helps customers identify the product that best fits their needs
  • Provides customers with the information that they need to feel confident in their purchase
  • Improves customer trust

Instructions

Step 1: Add product data to your Merchant or Manufacturer Center feeds

Google uses information from a variety of sources to display the best descriptions, imagery and product details, and provide a unified and optimised product offering experience to the customer. This means that we may not use the data that you provide for some product listings.

Manufacturers and brand owners

If you're a manufacturer or brand owner, you can sign up for Google Manufacturer Center, which allows manufacturers and brands to submit authoritative product data. This is then used to power commercial results across Google. 

As a manufacturer or brand, Google trusts the data that you share via Google Manufacturer Center to be the most accurate representation of a product. Google uses this information to help shoppers find and understand your products, and to enrich the PDPs for your products.

You can share the following product data attributes in your Manufacturer Center feeds:

Product data Manufacturer Center feed attribute Tips for rich PDP
ID id [id] Required for all items

Global Trade Item Number

GTIN [GTIN] Required for all items
Product title title [title] Required for all items
Product brand name brand [brand] Required for all items
Product description description [description]

Required for all items

>200 characters recommended

Structured and well-formatted descriptions with bullets and paragraphs are recommended

Product images image_link [image_link]

Required for all items

High image resolution recommended (>1,000 px on longest side)

additional_image_link [additional_image_link]

>5 additional images recommended

High image resolution recommended (>1,000 px on longest side)

Product variants

item_group_id [item_group_id]

Recommended for items with multiple variants

Product detail product_detail [product_detail]

Recommended for each item

>5 details recommended

Rich product content

rich_product_content [rich_product_content]

Preferable to feature_description [feature_description]
Recommended for highlighting features on products to appear in the From the manufacturer section

Product features feature_description [feature_description]

Recommended for each product

Features with images (800x800 pixel minimum) recommended

Product video video_link [video_link]

Recommended for each product

Merchants other than manufacturers or brand owners

Submitting the following product data attributes in your Merchant Center feeds may help you create rich PDPs:

Product data Merchant Center feed attribute Tips for rich PDP
ID id [id]

Required for all items

Title title [title]

Required for all items

1–150 characters

Use the title [title] attribute to clearly identify the product that you're selling. The title is one of the most prominent parts of your ad. A specific and accurate title will help us show your product to the right users.

Product description description [description]

Required for all items

>200 characters recommended

Structured and well-formatted descriptions with bullets and paragraphs are recommended

Product images image_link [image_link]

Required for all items

High image resolution recommended (>1,000 px on longest side)

additional_image_link [additional_image_link]

>5 additional images recommended

High image resolution recommended (>1,000 px on longest side)

Product variants item_group_id [item_group_id]

Recommended for items with multiple variants

Product highlights product_highlight [product_highlight]

Recommended for each item

>4 highlights recommended

Product details product_detail [product_detail]

Recommended for each item

>5 details required. We recommend that you include as many as appropriate

Step 2: Share your product ratings

Google Product Ratings gives merchants the ability to share and surface product ratings and product reviews.

If you participate in the Product Ratings programme, you can share reviews data using a Google Product Ratings feed (learn more about Product Ratings). The attributes listed below may help you to create a rich Product Ratings feed, and will help us match your reviews to your PDPs:

Product data Product Ratings feed attribute  
Product rating <ratings> Required for all reviews
Review content <content> Required for all reviews
Review URL <review_url> Required for all reviews
Product URL <product_url> Required for all reviews

Product IDs

<gtins>

The reviews data from a Product Ratings feed is matched to products based on a number of factors, the strongest being globally unique product identifiers such as GTINs. Without GTIN data, Google will attempt to match a review through other information such as SKU, Brand and MPN pairs.

<mpns>

<skus>

<brands>

Reviewer images <reviewer_images>

It's recommended that you include reviewer images when available.

Verified purchases

<collection_method>

It's recommended that you indicate whether a review was post purchase (verified) or unsolicited.

Related links

Need help? Click hereto contact Buy on Google support.

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