How it works
A product description page (PDP) teaches shoppers about your product's features and benefits before they complete their purchase. A rich PDP provides accurate and comprehensive product information.
This article explains how to create rich PDPs.
Benefits
Comprehensive and accurate product listing information:
- Helps customers identify the product that best fits their needs
- Provides customers with the information that they need to feel confident in their purchase
- Improves customer trust
Instructions
Step 1: Add product data to your Merchant or Manufacturer Center feeds
Manufacturers and brand owners
If you're a manufacturer or brand owner, you can sign up for Google Manufacturer Center, which allows manufacturers and brands to submit authoritative product data. This is then used to power commercial results across Google.
As a manufacturer or brand, Google trusts the data that you share via Google Manufacturer Center to be the most accurate representation of a product. Google uses this information to help shoppers find and understand your products, and to enrich the PDPs for your products.
You can share the following product data attributes in your Manufacturer Center feeds:
Product data | Manufacturer Center feed attribute | Tips for rich PDP |
---|---|---|
ID | id [id] |
Required for all items |
Global Trade Item Number |
GTIN [GTIN] |
Required for all items |
Product title | title [title] |
Required for all items |
Product brand name | brand [brand] |
Required for all items |
Product description | description [description] |
Required for all items >200 characters recommended Structured and well-formatted descriptions with bullets and paragraphs are recommended |
Product images | image_link [image_link] |
Required for all items High image resolution recommended (>1,000 px on longest side) |
>5 additional images recommended High image resolution recommended (>1,000 px on longest side) |
||
Product variants |
Recommended for items with multiple variants |
|
Product detail | product_detail [product_detail] |
Recommended for each item >5 details recommended |
Rich product content |
Preferable to feature_description [feature_description] |
|
Product features | feature_description [feature_description] |
Recommended for each product Features with images (800x800 pixel minimum) recommended |
Product video | video_link [video_link] |
Recommended for each product |
Merchants other than manufacturers or brand owners
Submitting the following product data attributes in your Merchant Center feeds may help you create rich PDPs:
Product data | Merchant Center feed attribute | Tips for rich PDP |
---|---|---|
ID | id [id] |
Required for all items |
Title | title [title] |
Required for all items 1–150 characters Use the |
Product description | description [description] |
Required for all items >200 characters recommended Structured and well-formatted descriptions with bullets and paragraphs are recommended |
Product images | image_link [image_link] |
Required for all items High image resolution recommended (>1,000 px on longest side) |
additional_image_link [additional_image_link] |
>5 additional images recommended High image resolution recommended (>1,000 px on longest side) |
|
Product variants | item_group_id [item_group_id] |
Recommended for items with multiple variants |
Product highlights | product_highlight [product_highlight] |
Recommended for each item >4 highlights recommended |
Product details | product_detail [product_detail] |
Recommended for each item >5 details required. We recommend that you include as many as appropriate |
Step 2: Share your product ratings
Google Product Ratings gives merchants the ability to share and surface product ratings and product reviews.
If you participate in the Product Ratings programme, you can share reviews data using a Google Product Ratings feed (learn more about Product Ratings). The attributes listed below may help you to create a rich Product Ratings feed, and will help us match your reviews to your PDPs:
Product data | Product Ratings feed attribute | |
---|---|---|
Product rating | <ratings> |
Required for all reviews |
Review content | <content> |
Required for all reviews |
Review URL | <review_url> |
Required for all reviews |
Product URL | <product_url> |
Required for all reviews |
Product IDs |
The reviews data from a Product Ratings feed is matched to products based on a number of factors, the strongest being globally unique product identifiers such as GTINs. Without GTIN data, Google will attempt to match a review through other information such as SKU, Brand and MPN pairs. |
|
Reviewer images | <reviewer_images> |
It's recommended that you include reviewer images when available. |
Verified purchases |
It's recommended that you indicate whether a review was post purchase (verified) or unsolicited. |
Related links
- Tips to help your products stay approved
- Provide high-quality data
- Tips to optimise your product data
Need help? Click here to contact Buy on Google support.