How it works
A product description page (PDP) teaches shoppers about your product's features and benefits before they complete their purchase. A rich PDP provides accurate and comprehensive product information.
This article explains how to create rich PDPs.
Benefits
Comprehensive and accurate product listing information:
- Helps customers identify the product that best fits their needs
- Provides customers with the information that they need to feel confident in their purchase
- Improves customer trust
Instructions
Step 1: Add product data to your Merchant or Manufacturer Center feeds
Manufacturers and brand owners
If you're a manufacturer or brand owner, you can sign up to Google Manufacturer Center, which allows manufacturers and brands to submit authoritative product data. This is then used to power commercial results across Google.
As a manufacturer or brand, Google trusts the data that you share via Google Manufacturer Center to be the most accurate representation of a product. Google uses this information to help shoppers find and understand your products, and to enrich the PDPs for your products.
You can share the following product data attributes in your Manufacturer Center feeds:
| Product data | Manufacturer Center feed attribute | Tips for a rich product description page (PDP) |
|---|---|---|
| ID | ID [id] |
Required for all products |
| Global Trade Item Number | GTIN [gtin] |
Required for all products |
| Product title | Title [title] |
Required for all products 1–150 characters |
| Product brand name | Brand [brand] |
Required for all products |
| Product description | Description [description] |
Required for all products > 200 characters recommended Structured and well-formatted descriptions with bullet points and paragraphs are recommended |
| Product images | Image link [image_link] |
Required for all products High image resolution recommended (>1,500 px on longest side) |
Additional image link [additional_image_link] |
> 5 additional images recommended High image resolution recommended (> 1,500 px on longest side) |
|
Lifestyle image link [lifestyle_image_link] |
Recommended when you want to separate lifestyle images from your additional product images. Otherwise, use the additional_image_link. | |
| Product variants | Item group ID [item_group_id] |
Recommended for products with multiple variants |
| Product details | Product detail [product_detail] |
Recommended for each product > 5 details recommended. We recommend that you include as many as appropriate |
| Rich product content | Rich product content [rich_product_content] |
Preferable to the feature description [feature_description] attribute and overrides itRecommended for highlighting product features to appear in the From the manufacturer section |
| Product features | Feature description [feature_description] |
Recommended for each product Features with images (800 x 800 pixel minimum) recommended |
| Product video | Video link [video_link] |
Recommended for each product |
Retailers other than manufacturers or brand owners
Submitting the following product data attributes in your Merchant Center feeds may help you create rich PDPs:
| Product data | Merchant Center feed attribute | Tips for a rich product description page (PDP) |
|---|---|---|
| ID | ID [id] |
Required for all products |
| Product title | Title [title] |
Required for all products 1–150 characters Use the title [title] attribute to clearly identify the product that you're selling. The title is one of the most prominent parts of your ad. A specific and accurate title will help us list your product to the right users. |
| Product description | Description [description] |
Required for all products > 200 characters recommended Structured and well-formatted descriptions with bullet points and paragraphs are recommended |
| Product images | Image link [image_link] |
Required for all products High image resolution recommended (> 1,000 px on longest side) |
Additional image link [additional_image_link] |
> 5 additional images recommended High image resolution recommended (> 1,000 px on longest side) |
|
Lifestyle image link [lifestyle_image_link] |
Recommended when you want to separate lifestyle images from your additional product images. Otherwise, use the additional_image_link. | |
| Product variants | Item group ID [item_group_id] |
Recommended for products with multiple variants |
| Product highlights | Product highlight [product_highlight] |
Recommended for each product > 4 highlights recommended |
| Product details | Product detail [product_detail] |
Recommended for each product > 5 details required. We recommend that you include as many as appropriate |
Step 2: Share your product ratings
Google product ratings gives retailers the ability to share and surface product ratings and product reviews.
If you participate in the product ratings programme, you can share review data using a Google product ratings feed (learn more about product ratings). The attributes listed below may help you to create a rich product ratings feed and will help us to match your reviews to your PDPs:
| Product data | Product ratings feed attribute | Note |
|---|---|---|
| Product rating | <ratings> |
Required for all reviews |
| Review content | <content> |
Required for all reviews |
| Review URL | <review_url> |
Required for all reviews |
| Product URL | <product_url> |
Required for all reviews |
|
Product IDs |
<gtins> |
The reviews data from a product ratings feed is matched to products based on a number of factors, the strongest being globally unique product identifiers such as GTINs. (Without GTIN [gtin] data, Google will attempt to match a review through other information such as SKU or brand [brand] + MPN [mpn] pairs.) |
<mpns> |
||
<skus> |
||
<brands> |
||
| Reviewer images | <reviewer_images> |
We recommend that you include reviewer images when available. |
| Verified purchases | <collection_method> |
We recommend that you indicate whether a review was post purchase (verified) or unsolicited. |