GTIN [gtin]

Use the GTIN [gtin] attribute to submit Global Trade Item Numbers (GTINs). A GTIN uniquely identifies your product. GTINs are required for all products that are submitted via Manufacturer Center.
gTin Attribute

When to use

Required for all products.

Several different types of ID numbers are considered a GTIN. Use the GTIN [gtin] attribute to submit any of the following types of numbers:

  • UPC (in North America / GTIN-12): 12-digit number (convert 8-digit UPC-E codes to 12-digit codes)
  • EAN (in Europe / GTIN-13): 13-digit number
  • JAN (in Japan / GTIN-13): 8 or 13-digit number
  • ISBN (for books): 13-digit number (convert ISBN-10 to ISBN-13). If you have both, include only the 13-digit number.
  • ITF-14 (for multipacks / GTIN-14): 14-digit number

Learn where to find a GTIN.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type

Number (spaces and dashes are accepted, but ignored)

Limits 8, 12, 13, or 14 digits (UPC, EAN, JAN, or ISBN)
Repeated field Yes, up to 10

 

File format Example Value
Text

3234567890126

  • Multiple GTINs example:

468013579357, 680246913579

XML feeds <g:gtin>3234567890126</g:gtin>

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

  • Submit all relevant unique product identifiers. When you submit these product identifiers, we can better understand your products. When we understand your products, we can help connect customers to your products' ads, and make those ads richer. Learn more about product identifier attributes.
  • Submit a GTIN as defined in the official GS1 validation guide. Specifically, to meet the following requirements:
    • Make sure that the check digit is present and correct using the GS1 Check digit calculator.
    • Don’t submit a GTIN in the "restricted" ranges. Restricted ranges have the following prefixes: "02", "04", or "2".
    • Don’t submit a GTIN in the "coupon" ranges. Coupons have the following GS1 prefixes ranges: 98–99.
    • Don’t submit a GTIN for a product that doesn’t have a GTIN. If you’re the only seller of a product or if your product is a store brand, it generally won’t have a GTIN. These products are not eligible for Manufacturer Center.
  • Use the correct GTIN for each product, including variants. Each product and variant of a product (different colors or sizes) has its own GTIN, so make sure to submit the correct value. Duplicate GTINs will be rejected.
  • Do not submit bundles or multipacks that do not have their own GTINs.
  • For compatible products, only include your product’s actual GTIN. Do not submit the GTIN of a compatible or similar product.

Additional guidelines

Review each section closely to determine if the requirements apply to your product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

Books and media

  • Use the ISBN-13 of a book as the value for the GTIN [gtin] attribute.
  • For a product that has a UPC and an ISBN-13, submit the GTIN [gtin] attribute twice, once for each value.
  • For a product with only an SBN (9 digits, used in Great Britain until 1974), convert it to an ISBN-10 by adding a 0 in front. For example, to convert "123456789", submit "0123456789".

Examples

Apparel

Product data for a large, sleeveless “Little Black Dress”
Attribute Value
Title [title] Little Black Dress Sleeveless A-line Dress - black - size L
Brand [brand] Little Black Dress
GTIN [gtin] 3234567890126

Food and beverages

Product data for “Tanja’s Goat Farm” Bio Goat Milk
Attribute Value
Title [title] Tanja’s Bio Goat Milk
Brand [brand] Tanja’s Goat Farm
GTIN [gtin] 3234567890126

Media and books

For media and books, use the ISBN-13 as the value for the GTIN [gtin] attribute.
Product data for a book titled, “How Google Works”
Attribute Value
Title [title] How Google Works
GTIN [gtin] 9781455582341

Compatible Products

Product data for a new Acme camera battery charger for a Google Camera ANG123,

priced at 10 USD

Attribute Value
Title [title] Acme Camera Battery Charger for Google Camera ANG123
Price [price] 10 USD
Brand [brand] Acme
GTIN [gtin] 0061414100734
MPN [mpn] ANG123
Condition [condition] new

Electronics

gTin Attribute

Product data for a black Google Chromecast 2
Attribute Value
Title [title] Google Chromecast 2 - 1080p - Wi-Fi - Black
Brand [brand] Google
GTIN [gtin] 7894892017139
MPN [mpn] H2G2-42

 

 

Product data for a refurbished black Google Chromecast 2 with warranty
Attribute Value
Title [title] Google Chromecast 2 Refurbished with warranty - 1080p - Wi-Fi - Black
Brand [brand] Google
GTIN [gtin] 3234567890126
MPN [mpn] RFGC-42

Variants

If your product comes in multiple colors or sizes, you have different unique product identifiers for each of these variants. For example:
 
An example of ads without placeholder images
Product data for a small green Google T-shirt
Attribute Value
Title [title] Google T-shirt - Green - Small
Color [color] Green
Size [size] S
ID [id] 9876-S-GRN
Item group ID [item_group_id] 9876
Brand [brand] Google
GTIN [gtin] 9504000059437
MPN [mpn] 00638HAY

 

Product data for a small blue Google T-shirt
Attribute Value
Title [title] Google T-shirt - Blue - Small
Color [color] Blue
Size [size] S
ID [id] 9876-S-BLU
Item group ID [item_group_id] 9876
Brand [brand] Google
GTIN [gtin] 9504000059422
MPN [mpn] 00638NIC

 

Product data for a small yellow Google T-shirt
Attribute Value
Title [title] Google T-shirt - Yellow - Small
Color [color] Yellow
Size [size] S
ID [id] 9876-S-YELLOW
Item group ID [item_group_id] 9876
Brand [brand] Google
GTIN [gtin] 9504000059446
MPN [mpn] 00638ANG

Phone or tablet

Product data for an unlocked, midnight blue Google Nexus 6 - 32MB
Attribute Value
Title [title] Google Nexus 6 - 32 GB - Midnight Blue - unlocked
Price [price] 199 USD
Brand [brand] Google
GTIN [gtin] 0614141123452
MPN [mpn] 00638NAGPE
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