Use the feature description[feature_description]
to highlight specific features of our product. This attribute is a rich description that includes the sub-attributes headline[headline]
, text [text]
, and image link [image_link]
.The feature description [feature_description]
attribute may be used to describe product features on Google Knowledge Panels.
When to use
Optional: Recommended for highlighting features on high traffic products.
If rich_product_content
attribute is also used, then it supersedes the feature_description
attribute and the details mentioned in the feature_description
attribute will not be displayed.
Format
Follow these formatting guidelines to make sure we understand the data you're submitting.
Type | headline and text : Unicode characters (Recommended: ASCII only): alphanumeric, underscores, and dashesimage_link : JPEG (.jpg/.jpeg), PNG (.png), non-animated GIF (.gif), and BMP (.bmp) |
---|---|
Limits | headline : up to 140 characterstext : 250 to 700 charactersimage_link : 800x800 pixel minimum |
Repeated field | Yes, up to 10 (minimum 2 required) |
File format | Example value |
---|---|
Text feeds | Wireless Bluetooth Streaming:"Wirelessly connect up to 3 smartphones or tablets to the speaker and take turns playing earth-shaking, powerful stereo sound.":"http://example.com/image1.png",High-Capacity Rechargeable Battery:Built-in rechargeable Li-ion battery supports up to 15 hours of playtime and charges devices via dual USB ports.:"http://example.com/image2.png",Speakerphone:Take crystal clear calls from your speaker with the touch of a button thanks to the noise and echo cancelling speakerphone.:"http://example.com/image3.png", Splashproof:"Splashproof means no more worrying about rain or spills; you can even clean it with running tap water. Just don't submerge it.":,JBL Bass Radiators: |
XML feeds | <g:feature_description> <g:headline> Wireless Bluetooth Streaming </g:headline> <g:text> Wirelessly connect up to 3 smartphones or tablets to the speaker and take turns playing earth-shaking, powerful stereo sound. </g:text> <g:image_link> http://example.com/image1.png |
Minimum requirements
These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.
- If you choose to include feature description
[feature_description]
in your product data, you must include at least 2, but no more than 10, feature descriptions[feature_description]
per product. - You must include headline
[headline]
and text[text]
sub-attributes; the image link[image_link]
sub-attributes are optional. - For TSV files, each feature description
[feature_description]
must contain 2 colons to separate the 3 sub-attributes; if the optional image link[image_link]
sub-attribute is not included, the feature description[feature_description]
will end in a colon. Multiple feature description[feature_description]
values for a single item should be separated by commas.- If any of the sub-attributes contains a comma or a colon, you must enclose that sub-attribute in straight double quotes; any straight double quotes within that sub-attribute must be doubled.
- Do not enclose the entire feature description
[feature_description]
in double quotes; only the relevant sub-attribute.
- Each headline must be unique; do not repeat feature headlines or text.
- Do not replicate the headline as the text.
Best practices
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- Do not submit a headline without text, or vice versa.
- Do not use the same image for each feature description
[feature_description]
. - Ensure that grammar, capitalization, and punctuation are complete and consistent within headlines and text.
- Do not add manufacturer or merchant-specific details, such as links, phone numbers, company information or promotional text.
- Avoid stock values, such as "n/a".
- Headlines should not repeat the title
[title]
attribute.
Examples
Attribute | Value |
---|---|
title [title] |
Google Chromecast - Black |
feature description[feature_description] |
headline [headline] Mirror any website to the TVtext [text] If you can find it online, you can see it on your TV. See whatever’s on your laptop’s Chrome browser on the big screen. |