feature description [feature_description]

Use the feature description [feature_description] to highlight specific features of our product. This attribute is a rich description that includes the sub-attributes headline [headline], text [text], and image link [image_link]. The feature description [feature_description] attribute may be used to describe product features on on Google Knowledge Panels.

When to use

Optional; Recommended for highlighting features on high traffic products.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting.

Type headline and text: Unicode characters (Recommended: ASCII only): alphanumeric, underscores, and dashes 
image: JPEG (.jpg/.jpeg), PNG (.png), non-animated GIF (.gif), and BMP (.bmp)
Limits headline: up to 140 characters
text: 250 to 700 characters
image: 800x800 pixel minimum
Repeated field Yes, up to 10 (minimum 2 required)

 

File format Example value
Text feeds Wireless Bluetooth Streaming:"Wirelessly connect up to 3 smartphones or tablets to the speaker and take turns playing earth-shaking, powerful stereo sound.":"http://example.com/image1.png",High-Capacity Rechargeable Battery:Built-in rechargeable Li-ion battery supports up to 15 hours of playtime and charges devices via dual USB ports.:"http://example.com/image2.png",Speakerphone:Take crystal clear calls from your speaker with the touch of a button thanks to the noise and echo cancelling speakerphone.:"http://example.com/image3.png", Splashproof:"Splashproof means no more worrying about rain or spills; you can even clean it with running tap water. Just don't submerge it.":,JBL Bass Radiators:
"Hear the bass, feel the bass, see the bass. Dual external passive radiators demonstrate just how powerful your speakers are.":
XML feeds <g:feature_description>
    <g:headline>Wireless Bluetooth Streaming</g:headline>
    <g:text>Wirelessly connect up to 3 smartphones or tablets to the speaker and take turns playing earth-shaking, powerful stereo sound.</g:text>
    <g:image_link>http://example.com/image1.png</g:image_link>
</g:feature_description>
<g:feature_description>
  <g:headline>High-Capacity Rechargeable Battery</g:headline>
  <g:text>Built-in rechargeable Li-ion battery supports up to 15 hours of playtime and charges devices via dual USB ports.</g:text>
</g:feature_description>
<g:feature_description>
  <g:headline>Speakerphone</g:headline>
  <g:text>Take crystal clear calls from your speaker with the touch of a button thanks to the noise and echo cancelling speakerphone.</g:text>
  <g:image_link>http://example.com/image3.png</g:image_link>
</g:feature_description>
<g:feature_description>
  <g:headline>Splashproof</g:headline>
  <g:text>Splashproof means no more worrying about rain or spills; you can even clean it with running tap water. Just don't submerge it.</g:text>
</g:feature_description>
<g:feature_description>
  <g:headline>JBL Bass Radiators</g:headline>
  <g:text>Hear the bass, feel the bass, see the bass. Dual external passive radiators demonstrate just how powerful your speakers are.</g:text>
</g:feature_description>

 

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to upload data for your products. If you don't follow these requirements, we'll disapprove this attribute and let you know in the Key Actions page of your Manufacturer Center account.

  • If you choose to include feature description [feature_description] in your product data, you must include at least 2, but no more than 10, feature descriptions [feature_description] per product. 
  • You must include headline [headline] and text [text] sub-attributes; the image link [image_link] sub-attributes are optional.
  • For TSV files, each feature description [feature_description] must contain 2 colons to separate the 3 sub-attributes; if the optional image link [image_link] sub-attribute is not included, the feature description [feature_description] will end in a colon. Multiple feature description [feature_description] values for a single item should be separated by commas. 
    • If any of the sub-attributes contains a comma or a colon, you must enclose that sub-attribute in straight double quotes; any straight double quotes within that sub-attribute must be doubled.
    • Do not enclose the entire feature description [feature_description] in double quotes; only the relevant sub-attribute.
  • Each headline must be unique; do not repeat feature headlines or text. 
  • Do not replicate the headline as the text.
  • Best practices

  • Do not submit a headline without text, or vice versa.
  • Do not use the same image for each feature description [feature_description].
  • Ensure that grammar, capitalization, and punctuations are complete and consistent within headlines and text. 
  • Do not add manufacturer- or merchant-specific details, such as links, phone numbers, company information or promotional text.
  • Avoid stock values, such as "n/a".
  • Headlines should not repeat the title [title] attribute.

Examples

Attribute Value
title [title] Google Chromecast - Black
feature description [feature_description]
 
headline [headline] Mirror any website to the TV
text [text] If you can find it online, you can see it on your TV. See whatever’s on your laptop’s Chrome browser on the big screen.
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