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Product Ratings on Google Shopping

About product ratings

Product reviews provide critical information to shoppers making purchase decisions and help advertisers drive more qualified traffic to their sites. To help shoppers easily find this information, we now show product ratings on Shopping ads in eligible countries (please see availability below). Product ratings show on Shopping ads with a 5-star rating system and a count of total reviews. These star ratings represent aggregated rating and review data for the product, compiled from multiple sources, including merchants, third party aggregators, editorial sites and users. A product must have at least 3 reviews in order for product ratings to be eligible to show on A merchant must also have 50 reviews total across all products in order to participate in the program.

Note that not all products with reviews will result in product ratings showing on a Shopping ad. We’ll show ratings on Shopping ads when our systems determine that the information will be accurate and relevant for the user.


We've launched product ratings on Shopping ads on in the following countries: United States, United Kingdom, Germany, France, Japan and Australia. We'll continue to introduce product ratings in additional countries. Please check the Inside AdWords blog for further announcements. Please also note that we also feature product ratings on our Google Shopping property,, in all markets where the property is launched.

Product ratings are available only to advertisers who choose to share all of their product reviews with Google, either directly or through a third party. If you currently share your reviews and would like to opt out of showing product ratings on your Shopping ads, complete this opt out form

How to get product ratings

To begin submitting your reviews please complete our product ratings interest form. We will review your information and determine if and how we can collect your product reviews. Based on this, we will contact you in 10-15 days with more details. All product reviews must comply with product ratings program policies.


Product ratings are all about the products you offer, rather than the overall shopping experience provided to customers (e.g. shipping times, customer service). To get the most out of product ratings with your Shopping ads, encourage your customers to submit clear and meaningful reviews for the products they purchase.

Approved third party product review aggregators

Many advertisers use a third party service for collecting reviews and syndicating them to sites like Google. We currently use product ratings and reviews information from the following approved aggregator sources:

If you are a product review aggregator or service provider and you're interested in helping your merchant customers show their reviews to users, please contact

Product ratings vs seller ratings on Google Shopping

Keep in mind that product ratings are different from seller ratings, which appear as stars on text ads. Product ratings refer to the product being advertised, while seller ratings refer specifically to the merchant advertising the product.

Unlike seller ratings, which require a minimum of 150 reviews and an average of at least 3.5 stars, product ratings can appear for products with any number of stars, from 1 through 5. In order for reviews for an individual product to surface on Google properties, we require a minimum of 3 reviews per product. A merchant must also have 50 reviews total across all products in order to participate in the program.Sharing low product ratings can help buyers in their decision process and can improve the quality of clicks on your ads.

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