Product ratings on Google Shopping

About product ratings

Product reviews provide critical information to shoppers making purchase decisions. Beginning in mid July, we’re including product ratings on Product Listing Ads to help users easily find this information when searching for products through Google Shopping on google.com and google.com/shopping, and to help advertisers drive more qualified traffic to their sites.

Product ratings show on Product Listing Ads with a 5-star rating system and a count of total reviews. These star ratings represent aggregated rating and review data for the product, compiled from multiple sources including merchants, third party aggregators, editorial sites and users. A product must have at least 3 reviews in order for product ratings to be eligible to show.

Product ratings in Product Listing Ads

Product ratings on Product Listing Ads will show only on desktop computers; they won’t display on mobile devices or tablets.

Note that not all products with reviews will result in product ratings showing on a Product Listing Ad. We’ll show ratings on Product Listing Ads when we determine that the information will be accurate and relevant for the user.

Keep in mind that product ratings are different than seller ratings, which appear as stars on text ads. Product ratings refer to the product being advertised, while seller ratings refer specifically to the merchant advertising the product.

Unlike seller ratings, which only show when ratings reach at least 3.5 stars, product ratings can appear for products with any number of stars, from 1 through 5. Sharing low product ratings can help buyers in their decision process and can improve the quality of clicks on your ads.

Availability

Product ratings are available only to advertisers who choose to share all of their product reviews with Google, either directly or through a third party. If you currently share your reviews and would like to opt out of showing product ratings on your Product Listing Ads, complete this form

We’ll continue to introduce product ratings in additional countries. Check the Inside AdWords blog for further announcements.

How to enable product ratings

In order to continue to see the benefits of product ratings on your Product Listing Ads after October, advertisers must share all of their product reviews with Google and may do so either directly or through an approved third party listed below. If sending your product review feed directly, you’ll need a Google specialist to perform the initial setup. You can request this technical support when you complete the product ratings form, linked below.

To begin submitting your reviews please complete our product ratings form. Once we review your information, we’ll determine if and how we can collect reviews for your products and contact you with more details. We’re expecting a high volume of requests, so you may not hear back from us right away. We appreciate your patience as we roll out this exciting new feature.

All product reviews must comply with product ratings program policies.

Tip

Product ratings are all about the products you offer, rather than the customer's overall shopping experience. To get the most out of product ratings with your Product Listing Ads, encourage your customers to submit clear and meaningful reviews for the products they purchase.

Approved Third Party Product Review Aggregators

Many advertisers use a third party service for collecting reviews and syndicating them to sites like Google. Ratings are based on an aggregate of reviews and information from the following sources:

If you are a product review aggregator or service provider and you're interested in helping your merchant customers show their reviews to users, please contact review-partnerships@google.com.