Product data specification

Required
Your product's unique identifier

Example 
A2B4

Syntax
Max 50 characters

Schema.org property
Product.sku

• Use a unique value for each product. Use the product's SKU where possible 
• Keep the ID the same when updating your data
• Use only valid unicode characters. Avoid invalid characters like control, function or private area characters
• Use the same ID for the same product – across countries or languages

Required
Your product's name

Example 
Men's Pique Polo Shirt

Syntax
Max 150 characters

Schema.org property
Product.name

• Accurately describe your product and match the title from your landing page
• Don't include promotional text like 'free delivery', all capital letters or gimmicky foreign characters
• For variants
  • Include a distinguishing feature such as colour or size
• For mobile devices
  • Include 'with contract' if sold with a contract
  • For the United States, include 'with payment plan' if sold in instalments
• For Russia
  • For books and other information products, include the age rating at the beginning of the title

Required
Your product's description

Example

 Made from 100% organic cotton, this classic red men's polo has a slim fit and signature logo embroidered on the left of the chest. Machine wash cold; imported.

Syntax
Max 5000 characters

Schema.org property
Product.description

• Accurately describe your product and match the description from your landing page
• Don't include promotional text like 'free delivery', all capital letters or gimmicky foreign characters
• Only include information about the product. Don't include links to your shop, sales information, details about competitors, other products or accessories
• Use formatting (for example, line breaks, lists or italics) to format your description

Required
Your product's landing page

Example 
http://​www.example.​co.uk/​asp​/sp.asp?cat=​12&id=1030

Schema.org property
Offer.​url

• Use your verified domain name
• Start with http or https
• Use an encoded URL that complies with RFC 2396 or RFC 1738. For example, a comma would be represented as '%2C'
• Don't link to an interstitial page unless legally required

Required
The URL of your product's main image

Example 
http://​www.example.​co.uk/​image1.​jpg

Schema.org property
Product.image

• For the image URL:
  • Link to the main image of your product
  • Start with http or https
  • Use an encoded URL that complies with RFC 2396 or RFC 1738. For example, a comma would be represented as '%2C'
  • Make sure that the URL can be crawled by Google (robots.txt configuration allowing Googlebot and Googlebot-image) 
• For the image:
  • Accurately display the product that you're selling
  • Use an accepted format: non-animated GIF (.gif), JPEG (.jpg/.jpeg), PNG (.png), BMP (.bmp) and TIFF (.tif/.tiff) 
  • For non-clothing products, use an image of at least 100 x 100 pixels
  • For clothing products, use an image of at least 250 x 250 pixels
  • Don't submit an image larger than 64 megapixels or a file larger than 16 MB
  • Don't scale up an image or submit a thumbnail
  • Don't include promotional text, watermarks or borders
  • Don't submit a placeholder or a generic image. Exceptions:
  • In the Hardware (632) or Vehicles & Parts (888) categories, illustrations are accepted
  • In any paint category, single-colour images are allowed

Optional
The URL of an additional image for your product

Example 
http://​www.example.​co.uk/​image1.​jpg

Syntax
Max 2000 characters

• Meet the requirements for the image_​link attribute with these exceptions:
  • The image can include product staging and show the product in use
  • Graphics or illustrations can be included
• Submit up to 10 additional product images by including this attribute multiple times

Optional
Your product's mobile-optimised landing page when you have a different URL for mobile and desktop traffic

Example 
http://www.m.​example.​co.uk/asp​/sp.asp?​cat=12&id=1030

Syntax
Max 2000 alphanumeric characters

• Meet the requirements for the link [link] attribute

Optional 
Google-defined product category for your product

Example
 

Clothing & Accessories > Clothing > Outerwear > Coats & Jackets

or
 

371

Syntax

Value from the Google product taxonomy

• The numerical category ID, or
• The full path of the category

Supported values
Google product taxonomy

• Include only 1 category
• Include the most relevant category
• Include either the full path of the category or the numerical category ID
• Include a specific category for certain products:
  • Alcoholic beverages must be submitted with one of these categories:
    • Food, Beverages & Tobacco > Beverages > Alcoholic Beverages (499676), or any of its subcategories
    • Arts & Entertainment > Hobbies & Creative Arts > Homebrewing & Winemaking Supplies (3577), or any of its subcategories
  • Mobile devices sold with contract must be submitted as Electronics > Communications > Telephony > Mobile Phones (267) for phones or Electronics > Computers > Tablet Computers (4745) for tablets
  • Gift Cards must be submitted as Arts & Entertainment > Party & Celebration > Gift Giving > Gift Cards & Certificates (53)

Optional
Product category that you define for your product

Example

Home > Women > Dresses > Maxi Dresses

Syntax

Max 750 alphanumeric character

• Include the full category. For example, include Home > Women > Dresses > Maxi Dresses instead of just Dresses
• Only the first product_type [product_type] value will be used to organise bidding and reporting in Google Ads Shopping campaigns

Required (For all new products, except movies, books and musical recording brands)

Optional for all other products 
Your product's brand name

Example
Google

Syntax
Max. 70 characters

Schema.org property
Product.brand

• Provide the brand name of the product generally recognised by consumers
• Only provide your shop name as the brand if you manufacture the product, or your product falls into a generic brand category. For example, you could submit your shop name as the brand if you sell white-label products or customised jewellery
• If the product doesn't have a brand, submit the manufacturer or supplier name under the brand attribute.
• Don't submit values such as N/A, Generic, No brand or Does not exist.
• For compatible products:
  • Submit the GTIN and brand from the manufacturer that actually built the compatible product
  • Don't provide the original equipment manufacturer (OEM) brand to indicate that your product is compatible with or a replica of the OEM brand's product

Required (For all new products with a GTIN assigned by the manufacturer)

Optional (strongly recommended) for all other products 
Your product's Global Trade Item Number (GTIN)

Example
3234567890126

Syntax
Max. 50 numeric characters (max. 14 per value – added spaces and dashes are ignored)

Supported values

• UPC (in North America/GTIN-12) 
  12-digit number like 323456789012
  8-digit UPC-E codes should be converted to 12-digit codes
• EAN (in Europe/GTIN-13)
  13-digit number like 3001234567892
• JAN (in Japan/GTIN-13)
  8- or 13-digit number like 49123456 or 4901234567894
• ISBN (for books)
  10- or 13-digit number like 1455582344 or 978-1455582341. If you have both, only include the 13-digit number. ISBN-10 is deprecated and should be converted to ISBN-13
• ITF-14 (for multipacks/GTIN-14)
  14-digit number like 10856435001702

Schema.org property
Product.isbn
Product.gtin8
Product.gtin12
Product.gtin13
Product.gtin14

• Exclude dashes and spaces
• Submit only valid GTINs as defined in the official GS1 validation guide, which includes these requirements:
  • The checksum digit is present and correct
  • The GTIN is not restricted (GS1 prefix ranges 02, 04, 2)
  • The GTIN is not a coupon (GS1 prefix ranges 98–99)
• For compatible products:
  • Submit the GTIN and brand from the manufacturer that actually built the compatible product
  • Don't provide the original equipment manufacturer (OEM) brand to indicate that your product is compatible with or a replica of the OEM brand's product
• For multipacks:
  • Use the product identifier that relates to the multipack
• For bundles:
  • Use the product identifier for the main product in the bundle
• If you offer customisation, engraving or other personalisation of a product that's been assigned a GTIN by the manufacturer:
  • Submit the GTIN and use the is_​bundle [is_bundle] attribute to let us know that the product includes customisation

Required (Only if your new product does not have a manufacturer-assigned GTIN)

Optional for all other products 
Your product's manufacturer part number (MPN)

Example
GO12345OOGLE

Syntax
Max. 70 alphanumeric characters

Schema.org property
Product.mpn

• Only submit MPNs assigned by a manufacturer
• Use the most specific MPN possible. For example, different colours of a product should have different MPNs.

Optional 

Use to indicate whether or not the unique product identifiers (UPIs) GTIN, MPN and brand are available for your product.

Example
no [no]

Supported values  

• yes [yes]
  Product identifiers are assigned to the new product by the manufacturer.
• no [no]
  Product lacks a brand, GTIN or MPN (see requirements to the right). If set to no [no], still provide the UPIs that you have.

• If you don't submit the attribute, the default is yes
• Your product's category type determines which UPIs (GTIN, MPN, brand) are required.
  • If your product is a media item and the GTIN is unavailable:
    • Submit identifier_​exists [identifier_exists] attribute with a value of no [no]
    • Note: ISBN and SBN codes are accepted as GTINs. 
  • If your product is a clothing item and the brand is unavailable:
    • Submit identifier_​exists [identifier_exists] attribute with a value of no [no]
  • In all other categories, if your product doesn't have a GTIN or a combination of MPN and brand: 
    • Submit identifier_​exists [identifier_exists] attribute with a value of no [no]
       

Required if your product is used or refurbished

Optional for new products

The condition of your product at time of sale

Example
new [new]

Supported values

• new [new]
  Brand new, original, unopened packaging
• refurbished [refurbished]
  Professionally restored to working order, comes with a warranty, may or may not have the original packaging
• used [used]
  Previously used, original packaging opened or missing

Schema.org property
Offer.​itemCondition

Required (If a product contains adult content)
Indicates that a product includes sexually suggestive content

Example
yes [yes]

Supported values

• yes [yes]
• no [no]

• Submit yes [yes] if this individual product contains nudity or sexually suggestive content. If you don't submit the attribute, the default is no [no]. Learn about the adult-oriented content policy
• If your website is generally focused on an adult audience and contains adult-oriented content with or without nudity, navigate to your Merchant Center account, click on the tool icon to open the 'Tools and settings' menu, then select Shopping ads setup. Expand the 'Adult content' panel and tick the box beside 'My website primarily contains adult-oriented content (for example, erotic lingerie) as defined by Google's Policy'. If you tick the box, you don't need to submit the adult [adult] attribute for individual products.

Required (For multipack products in Australia, Brazil, Czechia, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the UK and the US)

Required for enhanced free listings on Google if you've created a multipack

Optional for all other products and countries of sale

The number of identical products sold within a merchant-defined multipack

Example
6

Syntax
Integer

• Submit this attribute if you defined a custom group of identical products and are selling them as a single unit of sale. For example, you're selling six bars of soap together
• Submit the number of products in your multipack. If you don't submit the attribute, the default is 0
• If the product's manufacturer assembled the multipack instead of you, don't submit this attribute

Required (For bundles in Australia, Brazil, Czechia, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the UK and the US)

Required for enhanced free listings on Google if you've created a bundle containing a main product

Optional for all other products and countries of sale

Indicates that a product is a merchant-defined custom group of different products featuring one main product

Example
yes [yes]

Supported values

• yes [yes]
• no [no]

• Submit yes [yes] if you're selling a custom bundle of different products that you created, and the bundle includes a main product. For example, a camera combined with a lens and bag. If you don't submit the attribute, the default is no [no]
• Don't use this attribute for bundles without a clear main product. For example, a gift basket containing cheese and crackers

Optional (except when required by local law or regulations)

Your product's energy label

Example
A+ [A+]

Supported values

• A+++ [A+++]
• A++ [A++]
• A+ [A+]
• A [A]
• B [B]
• C [C]
• D [D]
• E [E]
• F [F]
• G [G]

• Include the legally required energy label

• To be used in combination with min_energy_​​efficiency_​​class [min_energy_efficiency_class] and max_energy_efficiency_class [max_energy_efficiency_class] to create an energy efficiency label, for example, A+ (A+++ to G).

Optional (except when required by local laws or regulations)

Available for EU and CH only

Your product's energy label

Example
A+++ [A+++]

Supported values

• A+++ [A+++]
• A++ [A++]
• A [A]
• B [B]
• C [C]
• D [D]
• E [E]
• F [F]
• G [G]

• Include the legally required energy label

• To be used in combination with energy_​​efficiency_class [energy_efficiency_class] and max_energy_efficiency_class [max_energy_efficiency_class] to create an energy efficiency label, for example, A+ (A+++ to D).

Optional (except when required by local laws or regulations)

Available for EU and CH only

Your product's energy label

Example
D [D]

Supported values

• A+++ [A+++]
• A++ [A++]
• A [A]
• B [B]
• C [C]
• D [D]
• E [E]
• F [F]
• G [G]

• Include the legally required energy label

• To be used in combination with energy_​​efficiency_​​class [energy_efficiency_class] and min_energy_efficiency_class [min_energy_efficiency_class] to create an energy efficiency label, for example, A+ (A+++ to D).

Required (For all clothing products that are targeted to people in Brazil, France, Germany, Japan, the UK and the US, as well as all products with assigned age groups)

Required for enhanced free listings for all Clothing & Accessories (166) products

Optional for all other products and countries of sale

The demographic for which your product is intended

Example
infant [infant]

Supported values

• newborn [newborn]
  Up to 3 months old
• infant [infant]
  3–12 months old
• toddler [toddler]
  1–5 years old
• kids [kids]
  5–13 years old
• adult [adult]
  Typically teens or older

Schema.org property

• Product.​audience.​suggestedMinAge
• Product.​audience.​suggestedMaxAge

• Include one value per product
• For variants
  • Include with the same value for item_​group_​id [item_group_id] and different values for age_​group [age_group]

Required (For all clothing products in feeds that are targeted to Brazil, France, Germany, Japan, the UK and the US, as well as all products available in different colours)

Required for enhanced free listings for all Clothing & Accessories (166) products

Optional for all other products and countries of sale

Your product's colour(s)

Example
Black

Syntax
Max. 100 alphanumeric characters (max. 40 characters per colour)

Schema.org property
Product.color

• Don't use a number such as 0 2 4 6 8
• Don't use characters that aren't alphanumeric such as #fff000
• Don't use only one letter, such as R (for Chinese, Japanese or Korean languages, you can include a single character, such as 红)
• Don't reference the product or image, such as 'see image'
• Don't combine several colour names into one word, such as RedPinkBlue. Instead, separate them with a /, such as Red/Pink/Blue. Don't use a value that isn't a colour, such as multicolour, various, variety, men's, women's or N/A.
• If your product features multiple colours, list the primary colour first.
• For variants
  • Include with the same value for item_​group_​id [item_group_id] and different values for color [colour]

Required (Required for all clothing items in feeds that are targeted to people in Brazil, France, Germany, Japan, the UK and the US, as well as all gender-specific products)

Required for enhanced free listings for all Google Clothing & Accessories (166) products

Optional for all other products and countries of sale

The gender for which your product is intended

Example
unisex [unisex]

Supported values

• male [male]
• female [female]
• unisex [unisex]

Schema.org property
Product.​audience.​suggested​Gender

• For some Clothing & Accessories (166) categories like Shoelaces (1856), this attribute is recommended instead of required since these categories aren't dependent on gender
• For variants
  • Include with the same value for item_​group_​id [item_group_id] and different values for gender [gender]

Required (if relevant for distinguishing different products in a set of variants)

Optional for all other products

Your product's fabric or material

Example
leather

Syntax
Max. 200 characters

Schema.org property
Product.material

• To indicate multiple materials for a single product (not variants), add a primary material, followed by up to two secondary materials, separated by a /. For example, instead of CottonPolyesterElastane, use cotton/polyester/elastane
• For variants
  • Include with the same value for item_​group_​id [item_group_id] and different values for material [material]

Required (if relevant for distinguishing different products in a set of variants)

Optional for all other products

Your product's pattern or graphic print

Example
striped
polka dot
paisley

Syntax
Max. 100 characters

Schema.org property
Product.pattern

• For variants
  • Include with the same value for item_​group_​id [item_group_id] and different values for pattern [pattern]

Required (Required for all clothing products in Clothing & Accessories > Clothing (1604) and Clothing & Accessories > Shoes (187) product categories targeted to people in Brazil, France, Germany, Japan, the UK and the US, as well as all products available in different sizes)

Required for enhanced free listings for all Clothing & Accessories > Clothing (1604) and Clothing & Accessories > Shoes (187) products.

Optional for all other products and countries of sale

Your product's size

Example
XL

Syntax
Max. 100 characters

Schema.org property
Product.size

• For variants
  • Include with the same value for item_​group_​id [item_group_id] and different values for size [size]
• If sizes contain multiple dimensions, condense them into one value. For example, '16/34 Tall' for neck size 16 inches, sleeve length 34 inches and 'Tall' fit
• If your item is one size fits all or one size fits most, you can use one size, OS, one size fits all, OSFA, one size fits most or OSFM
• For merchant-defined multipack products, submit the multipack quantity using the multipack [multipack] attribute. Do not submit the multipack quantity under size [size].

Optional (Available for clothing products only)

Your clothing product's cut

Example
maternity [maternity]

Supported values

• regular [regular]
• petite [petite]
• oversize [oversize]
• maternity [maternity]

• If you don't submit the attribute, the default is regular [regular]

Optional (Available for clothing products only)

The country of the size system used by your product

Example
US [US]

Supported values

• US [US]
• UK [UK]
• EU [EU]
• DE [DE]
• FR [FR]
• JP [JP]
• CN (China) [CN]
• IT [IT]
• BR [BR]
• MEX [MEX]
• AU [AU]

• If you don't submit the attribute, the default is your country of sale

Required (Brazil, France, Germany, Japan, the UK and the US if the product is a variant)

Required for enhanced free listings for all product variants

Optional for all other products and countries of sale

ID for a group of products that come in different versions (variants)

Example
AB12345

Syntax
Max. 50 alphanumeric characters

Schema.org property
Product.​inProductGroupWithID

• Use a unique value for each group of variants. Use the parent SKU where possible
• Keep the value the same when updating your product data
• Use only valid Unicode characters
• Use an item group ID for a set of products that differ by one or more of these attributes:
  • color [colour]
  • size [size]
  • pattern [pattern]
  • material [material]
  • age_group [age_group]
  • gender [gender]
• Include the same attributes for each product in the item group. For example, if a product varies by size and colour, submit size [size] and color [colour] for every product that shares the same value for item_​group_​id [item_group_id]
• If your products differ by design elements that aren't represented by the attributes above, don't use item_​group_​id [item_group_id]

Optional

Technical specifications or additional details of your product

Example
General:Product Type:Digital player

Syntax

product_detail [product_detail] uses three sub-attributes:

• section_name [section_name]: Max. 140 characters
• attribute_name [attribute_name]: Max. 140 characters
• attribute_value [attribute_value]: Max. 1,000 characters

• Don't add information covered in other attributes, all capital letters, gimmicky foreign characters, promotion text, or list keywords or search terms
• Don't add information such as price, sale price, sale dates, delivery, delivery date, other time-related information or your company's name
• Only provide an attribute name and value when the value is confirmed. For example, provide 'Vegetarian=False' if a food product is not vegetarian, and not just because False is the default value for Boolean attributes.

Optional

The most relevant highlights of your products

Example

Supports thousands of apps, including Netflix, YouTube and HBO Now

Syntax

Max. 150 characters
 

• Use between 2 and 10 product highlights
• Describe only the product itself
• Don't list keywords or search terms
• Don't include promotional text, all capital letters or gimmicky foreign characters
   

Optional 

A URL used to specify additional parameters for your product page. Users will be sent to this URL rather than the value that you submit for link [link] or mobile_link [mobile_link]

Example
 

http://www.​example.com/​product.​html

Syntax

Max. 2,000 characters

• Submit the same registered domain as for the link [link] attribute (and the mobile_link [mobile_link] attribute, if present). 
• Valid registered domains include example.com, m-example.com, example.co.uk, example.com.ai and bar.tokyo.jp. URLs submitted with invalid domains, such as example.zz or example.comic, will not be accepted. For more details on valid registered domains, see ads_​​redirect [ads_redirect].

Optional 
Label that you assign to a product to help organise bidding and reporting in Shopping campaigns

Example

• seasonal 
• clearance
• holiday
• sale
• price range

Syntax
Max. 100 characters

• Use a value that you'll recognise in your Shopping campaign. The value won't be shown to users who see your ads and free listings.
• Submit up to five custom labels per product by including this attribute multiple times:
  • custom_​label_​0 [custom_label_0]
  • custom_​label_​1 [custom_label_1]
  • custom_​label_​2 [[custom_label_2]
  • custom_​label_​3 [custom_label_3]
  • custom_​label_​4 [custom_label_4]
• Use only 1,000 unique values for each custom label across your Merchant Center account

Optional (Required for promotions in Australia, France, Germany, India, the UK and the US)
An identifier that allows you to match products to promotions

Example
ABC123

Syntax
Max. 50 characters

• Use a unique and case-sensitive ID without spaces or symbols (e.g. %, !) 
• To map specific promotions to specific products, submit the same promotion_​id [promotion_id] in your product data and promotion data
• Submit up to 10 promotion IDs for one product by including this attribute multiple times

Optional
A setting that you can use to exclude a product from participating in a specific type of advertising campaign

Example
Shopping ads

Supported values

• Shopping ads
• Buy on Google listings
• Display ads
• Local inventory ads
• Free listings
• Local free listings

Optional
A setting that you can use to include a product in a specific type of advertising campaign

Example
Shopping ads

Supported values

• Shopping ads
• Buy on Google listings
• Display ads
• Local inventory ads
• Free listings
• Local free listings

Optional
A setting that allows you to exclude countries where your products are advertised on Shopping ads.

Only available for Shopping ads

Example
DE

Syntax

Optional (Required when delivery costs for your product are not defined in your Merchant Center account or when you need to override delivery costs defined in your Merchant Center account)

Delivery costs are required for Shopping ads for products with the following countries of sale: Australia, Austria, Belgium, Canada, Czechia, France, Germany, Ireland, Israel, Italy, the Netherlands, Poland, South Korea, Spain, Switzerland, the UK and the US

Delivery costs are required for free enhanced listings for all products

Optional (to specify additional countries to which your product is delivered or destinations where delivery costs are not required)

Not available for Buy on Google listings

Your product's delivery cost and the locations to which your product is delivered.

Supported prices
0–1000 USD (check here for other currencies)

Example

US:CA:Overnight:16.00 USD

Syntax
shipping [shipping] uses four sub-attributes:

• country [country] (required)
  ISO 3166 country code
• region [region] or postal_​code [postcode] or location_​id [location_id] or location_group_name [location_group_name](optional)
• service [service] (optional)
  Service class or delivery speed
• price [price] (optional)
  Fixed delivery cost, including VAT if required

• Use this setting to override the Merchant Center account delivery settings for an individual product or to specify additional countries to which your product is delivered.

Optional
Label that you assign to a product to help assign correct delivery costs in Merchant Center account settings

Example
perishable

Syntax
Max. 100 characters

• Use a value that you'll recognise in your account delivery settings. The value won't be shown to users. Examples:
  • Same day
  • Oversized
  • Only FedEx

Optional (Required for courier-calculated rates, a table based on weight or a rule based on weight in your account delivery settings)
The weight of the product used to calculate the delivery cost

Supported weights

• 0–2000 lbs for imperial
• 0–1000 kg for metric

Example
3 kg

Syntax
Number + unit

Supported units

• lb [lb]
• oz [oz]
• g [g]
• kg [kg]

• Submit this value if you set up account delivery settings for courier-calculated rates or weight-based delivery services

Optional (Required for courier-calculated rates in your account delivery settings)
The length of the product used to calculate the delivery cost by dimensional weight

Example
20 in

Syntax
Number + unit

Supported values

• 1–150 for inches
• 1–400 for cm

Supported units

• in [in]
• cm [cm]

• Submit this value if you set up account delivery settings for carrier-calculated rates
• If you don't provide delivery dimension attributes while using carrier-calculated rates, we won't be able to calculate rates based on the dimensional weight of the item. If that's the case, we'll just calculate the rates based on the value that you provided in shipping_​weight [shipping_weight]
• If you submit this attribute, submit all delivery dimension attributes:
  • shipping_​length [delivery_length]
  • shipping_​width [delivery_width]
  • shipping_​height [delivery_height]
• Use the same unit for all delivery dimension attributes that apply to a single product
• Bear in mind that Google doesn't automatically calculate additional delivery cost for oversized items. If your parcel would be considered large or oversized by your carrier, you should either use the shipping [shipping] attribute to set delivery cost for an individual product or use the shipping_​label [delivery_label] attribute with account delivery settings to set the cost

Optional (Required for courier-calculated rates in your account delivery settings)
The width of the product used to calculate the delivery cost by dimensional weight

Example
20 in

Syntax
Number + unit

Supported values

• 1–150 for inches
• 1–400 for cm

Supported units

• in [in]
• cm [cm]

• Meet the requirements for the shipping_​length [delivery_length] attribute

Optional (Required for courier-calculated rates in your account delivery settings)
The height of the product used to calculate the delivery cost by dimensional weight

Example
20 in

Syntax
Number + unit

Supported values

• 1–150 for inches
• 1–400 for cm

Supported units

• in [in]
• cm [cm]

• Meet the requirements for the shipping_​length [delivery_length] attribute

Optional
A setting that allows you to provide the country from which your product will typically be dispatched.

Example
DE

Syntax
2 characters. Must be an ISO_3166-1_alpha-2 country code.

• Provide only the country from which you typically dispatch this product

Optional
Label that you assign to a product to help assign different transit times in Merchant Center account settings.

Example
From Seattle

Syntax
Max. 100 characters

• Use a value that you'll recognise in your account delivery settings. The value won't be shown to users. Examples:
  • Dog food
  • From Seattle
  • Heavy parcel

Optional
The longest amount of time between when an order is placed for a product and when the product is dispatched.

Example
3

Syntax
Integer, greater than or equal to 0

• Submit this attribute if you want to display the overall time that it takes for a product to arrive at its destination
• Submit the number of working days (as configured in Merchant Center)
• For products ready to be dispatched the same day, submit 0.
• To submit a time range, submit max_handling_time [max_handling_time] in combination with min_handling_time [min_handling_time].

Optional
The shortest amount of time between when an order is placed for a product and when the product is dispatched.

Example
1

Syntax
Integer, greater than or equal to 0

• Meet the requirements for the max_handling_time [max_handling_time] attribute

Required (Available for the US only)
Your product's sales tax rate in percent

Example 
US:CA:5.00:y

Syntax
tax [tax] uses four sub-attributes:

• rate [rate] (required) 
  Tax rate as a percentage
• country [country] (optional)
  ISO 3166 country code 
• region [region] or postal_​code [postcode] or location_​id [location_id] (optional)
• tax_​ship [tax_ship] (optional)
  Specify if you charge tax on delivery. Accepted values are yes [yes] or no [no]

• Use this setting only to override the account tax settings for an individual product. We recommend that you submit tax information for all of your products using the account settings in Merchant Center
• For the US and Canada
  • Don't include tax in the price [price] attribute. For the US only, include the tax in the tax [tax] attribute if you need to override your account settings
• For all other countries
  • Include value-added tax (VAT) or goods and services tax (GST) in the price [price] attribute, and do not use the tax [tax] attribute

Optional (Recommended for custom tax rates at the account level)
A category that classifies your product by specific tax rules

Example 
clothing

Syntax
Max. 100 characters

• Use this attribute if you have products that have a specific tax rate. 
  • Category labels in your product data must match the labels that you enter in the Categories section in Merchant Center.