Custom attributes in tab-delimited data feeds
Custom attributes allow you to include additional information about your item. You can include an unlimited number of custom attributes in your tab-delimited data feed. For XML formats, please see the XML Namespace Module for more information on creating custom attributes for that format.
Please note that custom attributes are separate from the custom label attribute you can use to subdivide your Shopping campaign
Defining your Custom Attribute
To define a custom attribute in a tab-delimited file, you must start the attribute with a "c:". For example, if you would like to define an attribute called store_department, the attribute in the header column should be called c:store_department. You must use underscores ( _ ) to denote spaces. You may also include information on the value type based on your custom attribute. For example, c:store_department:string lets us know that the custom attribute "c:store_department" has a "string" value type.
The following types are supported.
|Type||Description||Example Attribute||Example Value|
||Any text string.||c:favorite_movie:string||Total Recall|
||Whole number value.||c:revenue:integer||32000000|
||Number with a decimal point.||c:engine_displacement:decimal||3.5|
||Date and time, in ISO 8601 format: YYYY-MM-DDThh:mm:ss. (Times are based on the 24-hour clock.) You can also create a range of dates by including a start and end date, each in this format, and separating them with a forward slash. Note: all dates and times are in PDT (GMT -7).||c:birth_time:dateTime||1979-10-12T03:44:26|
||Location value. Addresses should be formatted as: street, city, state, postal code, country. Each location element should be separated by a comma.||c:interview_location:location||1600 Amphitheatre Parkway, Mountain View, CA, 94043, USA|
||Value may be TRUE or FALSE.||c:promo_offer:boolean||TRUE|