Google Ads Best Practices

We want to help your business grow. The insights and tips within these guides form the foundation for successful Google Ads campaigns. They are based on Google’s internal data and have been vetted by the people who built Google Ads.

Featured guide: Must-do’s to multiply your holiday performance this year

Improve your campaign performance

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AI powered ads
	Multiply your business results with the AI Essentials
Search
	Create effective Search ads Reaching the right customers on Search
Display
	Optimise your Display campaigns
Discovery
	Inspire action on Google's personalised feeds with Discovery campaigns
Apps
	(Mobile) Setting up your App campaigns
Video
	Google AI for Video Advertising Drive sales, leads and web traffic with video Connect with audiences on safe, relevant content
Local
	Connect with local customers and drive offline sales with online ads Drive more calls to your business
Shopping
	Make your products stand out and maximise your reach across Google’s channels
Performance Max
	Multiply conversions across Google’s ad channels with Performance Max How Lead Generation advertisers can drive high quality conversions

Drive growth with durable solutions

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Privacy
	Start protecting your performance
Measurement
	Building your measurement foundation for better business results Improve performance with Google Analytics 4 and Google Ads
Bidding and audiences
	Finding success with Smart Bidding Protect privacy and reach your goals with durable audience solutions Connect with your existing customers and reach new ones with Customer Match

Explore insights and tools

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Tools and insights
	Optimise your account with recommendations Get the most out of your accounts with the Google Ads mobile app
Experimentation
	Test with confidence with the Experiments page

 

 

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