Google AI multiplies your business results by helping you drive new customer connections, build high-quality creative, and make confident decisions grounded in insights.
Do you have the essentials to succeed with AI? Once you've set your marketing goals and aligned your efforts to your broader business priorities, review the checklist below for ways to supercharge your marketing with Google AI today.
Get ready with the right foundation
Strengthen your measurement strategy with high-quality data to guide Google AI to better maximize your ROI and business outcomes. First-party data is especially valuable because it comes from the direct relationships you have with your customers.
Establish robust sitewide tagging with the Google tag, so you can capture the data that matters most to you.
Set up enhanced conversions to improve the accuracy of your conversion measurement.
Assign values to your conversions based on your business goals (e.g. revenue, profit margins, or lifetime value).
Upgrade to Google Analytics 4 to gain deeper insights across your websites and apps. With predictive and modeling capabilities, Google Analytics 4 helps you prepare for the future of measurement.
Take action to maximize results with AI-powered campaigns
AI-powered campaigns help you optimize performance in real time to get more conversions and value from your budget. Find untapped demand and drive incremental results from new search queries, channels, and audiences.
Activate the Ads Power Pairing. Combine AI-powered Search campaigns (with broad match) and Performance Max campaigns to drive more conversions across all of Google.
Use value-based Smart Bidding across campaigns to invest in the conversions that are worth the most to your business.
Improve your performance with strong creative inputs—create a wide range of text, image, and video assets and invest in the creative on your website.
If you’re an enterprise Search customer: Upgrade to the new Search Ads 360 to access Performance Max and other cross-engine features.
Shift mindsets to set your org up for success
To unlock the full benefits of Google AI, organizations need to take concrete steps to test new approaches and achieve greater agility to shift budgets to the biggest opportunities.
Engage your C-suite to reframe marketing as a profitable growth driver instead of a cost center. Directly align marketing KPIs with business goals and partner with your CFO to quantify marketing’s impact on key financial metrics.
Create a culture of experimentation (test, learn, scale).
Stay agile and break down silos (data, budget, and channel silos).
Take action to maximize results with AI-powered campaigns