Google Ads Best Practices

We want to help your business grow. The insights and tips within these guides form the foundation for successful Google Ads campaigns. They are based on Google’s internal data and have been vetted by the people who built Google Ads.

Featured guide: Create effective search ads

Improve your campaign performance


AI-powered ads

Spark icon

Multiply your business results with the AI Essentials

AI Essentials and Creative Performance

Search

Create effective search ads

Reaching the right customers on Search

Display

Optimise your display campaigns

Apps

(Mobile) Setting up your App campaigns

Video

Google AI for Video Advertising

Drive sales, leads and web traffic with video

Connect with audiences on safe, relevant content

Local

Drive offline sales with online ads

Drive more calls to your business

Shopping

Make your products stand out and maximise your reach across Google’s channels

Performance Max

Multiply conversions with Performance Max

How Lead Generation advertisers can drive high-quality conversions

Drive growth with durable solutions


Privacy
Shield icon with checkmark

Start protecting your performance

Measurement

Building your measurement foundation for better business results

Improve performance with Google Analytics 4 and Google Ads

Bidding and audiences

 

Finding success with Smart Bidding

Protect privacy and reach your goals with durable audience solutions

Connect with your existing customers and reach new ones with Customer Match

Explore insights and tools


Tools and insights

 

Optimise your account with recommendations

Get the most out of your accounts with the Google Ads mobile app

Experimentation

Test with confidence with the Experiments page

 

 

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