Google Ads Best Practices

We want to help your business grow. The insights and tips within these guides form the foundation for successful Google Ads campaigns. They are based on Google’s internal data and have been vetted by the people who built Google Ads.

Featured guide: Achieve your goals across Google’s ad channels with Performance Max

Improve your campaign performance

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Search
	Create effective Search ads Reaching the right customers on Search
Discovery
	Inspire action on Google's personalized feeds with Discovery campaigns
Apps
	(Mobile) Finding the right mobile app users
Video
	Reach a broad audience and build awareness with Video Drive sales, leads and web traffic with Video
Local
	Drive offline sales with online ads Drive more calls to your business
Shopping
	Make your products stand out and drive more sales with Performance Max
Performance Max
	Achieve your goals across Google’s ad inventory with Performance Max

Drive growth with measurement

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Measurement
	Optimizing Google Ads with Google Analytics Beyond last-click attribution

Explore insights and tools

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Bidding & audiences
	Finding success with Smart Bidding Connect with your existing customers and reach new ones with Customer Match
Tools & insights
	Optimize your account with recommendations Get the most out of your accounts with the Google Ads mobile app
Experimentation
	Test with confidence with the Experiments page

 

 

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