Google Ads Best Practices

We want to help your business grow. The insights and tips within these guides form the foundation for successful Google Ads campaigns. They are based on Google’s internal data and have been vetted by the people who built Google Ads.

Featured guide: Google Ads AI Essentials: Video Campaigns Best Practices

Improve your campaign performance

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AI-powered ads
	Multiply your business results with the AI Essentials Creative Performance
Search
	Create effective Search ads Reaching the right customers on Search The ABCs of Account Structure
Display
	Optimize your Display campaigns
Demand Gen
	Extend your social strategy and generate and convert demand Creative Excellence Guide for Demand Gen Campaigns
Apps
	(Mobile) Setting up your App campaigns
Video
	Video Campaigns Drive sales, leads and web traffic with Video Connect with audiences on safe, relevant content Best Practices for Awareness and Consideration Video Campaigns
Local
	Drive offline sales with online ads Drive more calls to your business
Shopping
	Make your products stand out and maximize your reach across Google’s channels
Performance Max
	Multiply conversions with Performance Max Best practices for generating high-quality leads

Drive growth with durable solutions

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Privacy
	Data foundations Best Practices
Measurement
	Building your measurement foundation for better business results Google Analytics
Bidding & audiences
	Finding success with Smart Bidding Protect privacy and reach your goals with durable audience solutions Customer Match

Explore insights and tools

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Tools & insights
	Stay connected with the Google Ads mobile app
Experimentation
	Test with confidence with the Experiments page