Google Best Practices
Want to get the most out of your Google Ads account? Google's Best Practices Series provides strategic advice on core search engine marketing tactics. It's intended to help you get the most out of Google Ads. Based on Google's internal data and vetted by the people that built Google Ads, this series helps form the foundation of your paid search strategies.
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Get Started with Google Ads
Find new customers
Choose the right Google Ads keywords for effective targeting
Optimize Dynamic Search Ads performance
Optimize Display campaigns on the Google Display Network
Press play on TrueView Video Ads
(Mobile) Finding the right mobile app users
(Mobile) Connect with mobile users
Expand your business globally
Drive sales with Gmail ads
Show the right message
Optimize to full value
(Mobile) Capture mobile shoppers with your Shopping campaigns
Build and optimize Shopping campaigns
Unlock holiday shopping success
Drive foot traffic to your stores
Optimize and manage your product data in Merchant Center
Work more effectively
Looking for something more basic? Check out How to be successful with Google Ads.