Filter: Definition

A tool for finding and showing only the campaign data that is most relevant to you.

For example, you can filter for keywords using a particular word, bids that are higher than a particular amount, and clickthrough rates (CTRs) that are lower than your average.

The filter options that are available depend on whether you're viewing your keyword, ad, ad group, or campaign tables.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Center