Filter your view of performance data

Filter your account statistics to search for the data that interests you the most, such as keyword text, average cost-per-click (CPC), or impressions.

This article shows you how to create a custom filter and save it for easy access in the future.


How to create and save a filter

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu and click on Campaigns or Ad groups.
  3. Click the filter button Filter above the statistics table.
  4. Start typing, or choose the condition of your filter in the drop-down menu that appears.
  5. Click Apply. A description of your filter will appear above the table, and the table’s data will update to match your filter.
  6. (Optional) To get just the data you’re looking for, add and remove conditions:

    1. To add more filter conditions, click next to an existing condition.
    2. To remove a condition, click on a condition, and then click the X button that appears.
  7. To return to an unfiltered view of your table, click the X above the statistics table.
  8. (Optional) To save the filter you’ve created for later use, click the save button , enter your filter name, and click Save.

How filters can help you optimize your account

Filters can help you identify problem areas with keywords, ads, or campaign settings that may require action or could be improved.

Here are a few suggested filters you can use to identify specific issues:

  • Keywords that need your attention
    • Low-performing keywords: CTR < X%
    • Keywords that don't appear on the first page on average: Avg position > 8
    • Keywords with potential problems: Status = Not triggering ads: critical issues
  • Ads that are not showing
    • Disapproved ads: Approval Status = Disapproved.
  • Cost-ineffective areas
    • Higher cost and lower-performing keywords: Cost > $X; Conversion rate < X%


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