It's critical that you migrate your Universal Analytics property settings to Google Analytics 4, or you will begin to lose data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). Learn how to migrate your settings.

Export historical data from Universal Analytics before July 1, 2024

This article outlines your different options for exporting historical data from Universal Analytics before the platform turndown on July 1, 2024. This article also covers important milestones for the July 1, 2023 sunset for standard Universal Analytics properties.

Finish preparing for the Universal Analytics sunset 

Sunset for standard Universal Analytics properties begins July 1, 2023

  • After sunset, and until platform turndown, you will have your existing access roles and be able to query historical data and reports in the user interface. You'll also be able to export your data (see solutions below).
  • However, there will be no new data after property sunset:
    • No data processing
    • No updated reports and metrics with post-sunset data
    • No bidding, audience, or conversion data sent to Google Ads or to third-party integrations
  • If you have a current Universal Analytics 360 contract, you can continue creating standard Universal Analytics properties and upgrading them to 360, which will enable data processing.

Sunset for Universal Analytics 360 properties and the Universal Analytics platform turndown is July 1, 2024

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