Add an account, property, or data stream

This help center article is part of the App + Web Property Beta.

App + Web properties are not currently supported in the Analytics app.

Learn more about the hierarchy of Analytics accounts, properties, data streams, and users.

You need Edit permission to add accounts, properties, and data streams.

When you add an account, you can also add a property, and add data streams for apps and websites to that property.

When you add a web data stream, you can have Analytics generate a new global site tag for your site, or you can use an existing tag.

Read our developer documentation for adding the Analytics tag to your App + Web properties.

In this article:

Add an account

  1. Sign in to Analytics.
  2. Click Admin.
  3. In the Account column, click Create Account.
  4. Enter an account name.
  5. Configure the data-sharing settings to control which data you share with Google.
  6. Click Next to add the first property to the account.

Add a property

Select one of the following:

Web

Collect data from your website or web app

  1. Enter a name for the property.
  2. Enter the website URL. Select the protocol (http or https). Enter the domain name, with no characters following the name (e.g., www.example.com, not www.example.com/).

    Most domain hosts support only UTF-8 characters in URLs. Use either UTF-8 characters or punycode for symbols and any non-UTF-8 characters (including Cyrillic characters) in your domain name. Try a punycode converter for help with this.
  3. Select the industry category. Google uses this information when you choose to share benchmarking data.
  4. Select the reporting time zone. Analytics uses this as the day boundary for your reports regardless of where the data originates.
  5. Click Create.
  6. Accept the Analytics Terms of Service and the Data Processing Amendment.
  7. Click Finish to create the property. You still need to add the collection code to your web pages. Learn more

Apps

Collect data from your apps (you can later add web data to this type of property)

  1. Enter a name for the property.
  2. Select the industry category. Google uses this information when you choose to share benchmarking data.
  3. Select the reporting time zone. Analytics uses this as the day boundary for your reports regardless of where the data originates.
  4. Select the currency you want to use for reporting. Metrics with monetary values are calculated and displayed in the currency you choose.
  5. Click Create.
  6. Accept the Analytics Terms of Service and the Data Processing Amendment.

App and web

Collect data from your apps and optionally from your website

  1. Enter a name for the property.
  2. Select the industry category. Google uses this information when you choose to share benchmarking data.
  3. Select the reporting time zone. Analytics uses this as the day boundary for your reports regardless of where the data originates.
  4. Select the currency you want to use for reporting. Metrics with monetary values are calculated and displayed in the currency you choose.
  5. Click Create.
  6. Accept the Analytics Terms of Service and the Data Processing Amendment.

 

After you finish adding a property, you have the option to add data streams.

Add data streams

After you add a data stream, it can take up to 24 hours for data to appear in your reports.

You can create a maximum of 50 data streams per property.

App streams

When you add an app stream, Analytics creates a corresponding Firebase project and automatically links it to your property if your project and property are not already linked. Currently, you cannot link to an existing Firebase project.

  1. Under Select the platform, click Android or iOS, then click Next.
  2. Enter the iOS bundle ID or Android package name, the app name, and for iOS, the App Store ID, then click Register app.

    Analytics will progress through the steps of creating a Google Cloud project, a Firebase project, linking the Firebase project to Analytics, and creating the app stream.
  3. Click Next.
  4. Follow the instructions to download the config file for your app.
  5. Click Next.
  6. Follow the instructions to add the Firebase SDK to your app.
  7. Click Next.
  8. Run your app to verify installation of the SDK and that the app is communicating with Google servers.
  9. Click Finish.

    Alternatively, click Skip this step if you want to complete app setup at a later time.

Web streams

At this time, you can add only one web stream to a property.

Analytics generates your page tag when you create a web stream

  1. Under Choose a platform, click Web.
  2. Enter the URL for your website, and optionally enter a name for the data stream.
  3. Under Enhanced measurement, click Edit, and select the types of data you want to collect. Learn more about enhanced measurement
  4. Click Create stream.
  5. Choose to generate a new page tag or to select an existing tag:
    • Add new on-page tag: Copy and paste the new tag on the web pages you want to collect data from, or add the new tag to the relevant Google Tag Manager container.
    • Use existing on-page tag: If you already have a global site tag for another Analytics property on your web pages, you can just add your Measurement ID to that tag to start collecting Analytics data.

      When you use an existing global site tag or Tag Manager container, you enter the Measurement ID for your property, e.g., G-X6LMX9VR0Y. Learn more

Find your page tag and Measurement ID

After you create a web stream, find the code for your page tag and your Measurement ID in Admin:

  1. Sign in to Analytics.
  2. Click Admin.
  3. In the Property column, click Data Streams, then click Web.

Add additional properties to an account

  1. Click Admin.
  2. In the Property column, click Create property.
  3. Follow the instructions above.

Add additional data streams to a property

  1. Click Admin.
  2. In the Property column, click Data Streams.
  3. To add an app stream, click Mobile app > Add app, and follow the instructions above.
  4. You can't add another web stream to a property, but you can add the ID for another product to your existing global site tag, and start sending data to that product. For example, you can add your Display & Video 360 ID.
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