This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

[GA4] Google Ad Manager integration

Link Google Analytics 4 properties to Google Ad Manager.

When you link your Ad Manager network with a Google Analytics 4 property, your Analytics app and web data from that property becomes available in your Ad Manager reports.

Your Ad Manager revenue data will be available in the Monetization > Publisher ads reports and the Explorations workspace in your Google Analytics 4 property.

You create the link from Ad Manager. Learn more

Once you establish the link, it is listed in Analytics under Admin > Property column > PRODUCT LINKS > Ad Manager Links. Analytics users with the Editor role are able to delete the link.

When you link Ad Manager and Google Analytics 4, Analytics starts collecting the following events automatically:

  • ad_click
  • ad_impression
  • ad_query

With the Ad Manager integration, Analytics collects each of these events for each ad on a page, which can cause an increase in the number of billable events for 360 properties.

Ad Manager dimensions and metrics

After you link your Ad Manager network with your Google Analytics 4 property,  Google Ad Manager traffic will be represented in the following dimensions and metrics in your Analytics reports.


Ad format (uses value of Ad Manager Inventory Format dimension)

Ad source (uses Ad Manager network name and ID)

Ad unit (uses value of Ad Manager Ad unit (all levels) dimension)

Page path + query string and screen class (uses placement of Ad Manager ad units)


Ad unit exposure (Amount of time a user is exposed to ads)

Publisher ad clicks (Ad Manager clicks) (app only)

Publisher ad impressions (Ad Manager impressions) (app only)

Total ad revenue (Sum of all advertising revenue, i.e., Ad Manager revenue + other ad revenue)



To create the link, you need to be an Administrator in Ad Manager, and have the Editor role in Analytics.


Your website needs to collect data via the Google tag.

To see Google Ad Manager reports in Analytics, the majority of your tags need to be Google Publisher Tags.

Other product configurations

Google Ad Manager

To report on app data, your app needs to include the GMA SDK.

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