[GA4] Customize detail reports

Enhance detail reports to make them more relevant to your business

As an Editor or Administrator, you can customize a detail report to create a curated view of the data in your property. Then, you can add these reports to the left menu for easy access or for different internal stakeholders.

Note: If you want to customize an overview report, see this article instead.

Access the report builder

Edit an existing detail report

  1. From the left menu, click Reports > Library.
    If you don't see Library, you don't have permission.
  2. In the Reports section, hover over a detail report in the table and click More [].
  3. Select one of the following options:
    • Edit: Edit the original report.
    • Make a copy: Keep the original report and open a copy for editing.

Create a new detail report

  1. From the left menu, click Reports > Library.
    If you don't see Library, you don't have permission.
  2. In the Reports section, click Create new report > Create detail report.
  3. Create a blank report or start from a template.
  4. Click Save.

Customize a report

You can make the following changes to a detail report. Each property can have up to 150 custom reports.

Change the dimensions

To customize the dimension picker of the table:

  1. Go to 'Report data' and select Dimensions.
  2. To add a dimension, click Add dimension and select the desired dimension.
  3. To remove a dimension, click Remove [Remove].
  4. To reorder a dimension, drag and drop the dimension in the list.
  5. To set the default dimension in the drop down, click More [] > Set as default.
  6. Click Apply to apply the changes.
Change the metrics

To customize the metrics in the table:

  1.  Go to 'Report data' and select Metrics.
  2. To add a metric, click Add metric and select the desired metric.
  3. To remove a metric, click Remove [Remove].
  4. To reorder a metric, drag and drop the metric in the list.
  5. To set the metric by which the table is sorted, click.
  6. Click Apply to apply the changes.
Change the charts

To customize the charts in the report:

  1. Go to 'Charts' and click .
  2. Select the chart type (i.e., bar chart, scatter chart, line chart).
  3. To hide a chart, click .
  4. To reorder a chart, drag and drop the chart in the list.
  5. Click Apply to apply the changes.
Save a filter to the report

To apply a filter to the report for all users of the report:

  1. Go to 'Report filter' and + Add filter.
  2. Choose Include or Exclude to include or exclude data.
  3. In the Dimension drop-down menu, choose a dimension.
  4. In the Dimension Values field, choose one or more dimension values.
  5. (Optional) Click Add new condition to create up to 4 more conditions.
  6. Click Apply.

Anyone with access to a property can remove a filter at the top of a report temporarily, but Analytics adds the filter back when they leave the report. If you want to hide data from some users completely (for example, regional data), consider using subproperties instead.

Learn more about applying filters.

Create a summary card

Summary cards provide a concise view of information about one or more dimensions and metrics in the current detail report.

If you want to surface data from a detail report in an overview report, create a summary card in the detail report. Then, when you customize an overview report, you will see an option to add the summary card.

To create a summary card that you can apply in overview reports:

  1. Go to 'Summary cards' and + Create new card.
  2. In Dimensions dropdown, choose dimensions to add.
  3. In Metrics dropdown, choose metrics to add.
  4. In Visualization, choose a visualization type (i.e., bar chart, pie chart, line chart, table).
  5. (Optional) In Card filter, add a filter to the card. Learn more

    When you add a filter to a summary card, the filter definition appears in the top right of the filter. For example, the following summary card includes a filter for the web platform:An overview card with a filter applied
  6. Click Apply.

Link or unlink the report

A report that is based on a report template will automatically receive updates when Google changes the report template. For example, if Google adds a dimension to the User acquisition report, the dimensions will appear in all linked User acquisition reports.

Changes that you (or another administrator on the property) have made will not be impacted. For example, the dimensions, metrics, and visualizations that you or another property admin added or removed aren't impacted.

Unlink a report

If you don't want a report to receive updates, you can unlink it. Reports that you create from scratch are unlinked by default.

To unlink a report, click Unlink from template in the report builder. Unlinked objects cannot be linked in the future, once you save the report changes.

Delete the report
  1. On the left, click Reports.
  2. Click Library (at the bottom left). If you don't see Library, you don't have permission.
  3. Scroll to the Reports section.
  4. Hover over a detail report in the table and click More [] > Delete.

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