Google Best Practices
Want to get the most out of your AdWords account? Google's Best Practices Series provides strategic advice on core search engine marketing tactics. It's intended to help you get the most out of AdWords. Based on Google's internal data and vetted by the people that built AdWords, this series helps form the foundation of your paid search strategies.
Drive Foot Traffic to Your Stores with Shopping Campaigns
Ultimately, whether someone steps into your store after looking online depends on what products are being searched for and what you have in stock. In this section, we’ll review how to best set up and manage what are called local inventory ads for your Shopping campaigns. They show potential customers what’s available in your stores in near real-time through a Google-hosted local storefront.
Get Started with AdWords
Find new customers
Choosing the Right Keywords
Optimizing Dynamic Search Ads
Making the Most of Display Advertising
Press Play on TrueView Video Ads
Finding the Right Mobile App Users
Expand Your Business Globally
Drive Sales with Gmail Ads
Show the right message
Optimize to full value
Capture Mobile Shoppers with Your Shopping Campaigns
Create and Optimize Effective Shopping Campaigns
Unlock Holiday Shopping Success
Drive Foot Traffic to Your Stores
Optimize and Manage Your Product Data in Merchant Center
Work more effectively
Looking for something more basic? Check out How to be successful with AdWords.