Search
Clear search
Close search
Google apps
Main menu

Google Best Practices

Want to get the most out of your AdWords account? Google's Best Practices Series provides strategic advice on core search engine marketing tactics. It's intended to help you get the most out of AdWords. Based on Google's internal data and vetted by the people that built AdWords, this series helps form the foundation of your paid search strategies. 

Featured guide

Manage campaigns in the new AdWords experience
The new AdWords experience puts the data you care about at your fingertips. And it makes the tools you use to get things done simple yet powerful. This guide helps you get the most out of the new experience.

Find new customers

Choosing the Right Keywords
Optimizing Dynamic Search Ads
Making the Most of Display Advertising
Press Play on TrueView Video Ads
Finding the Right Mobile App Users
Expand Your Business Globally
Drive Sales with Gmail Ads

Show the right message

Create Effective Text Ads
Enhance Your Ads with the Right Extensions
Create Effective Display Ads
Using Quality Score to Guide Optimizations

Optimize to full value

Adjusting Bids to Maximize Profits
A Guide to Bid Adjustments
Finding Success with AdWords Smart Bidding
Optimizing AdWords with Google Analytics
Beyond Last-Click Attribution 

Re-engage customers

Reach the Right Audience with RLSA and Customer Match
Reach Past Visitors with Display Remarketing
Increase Mobile App Engagement

Feature your products

Capture Mobile Shoppers with Your Shopping Campaigns
Create and Optimize Effective Shopping Campaigns
Unlock Holiday Shopping Success
Drive Foot Traffic to Your Stores
Optimize and Manage Your Product Data in Merchant Center

Work more effectively

Test with Confidence in AdWords
Manage Campaigns in the New AdWords Experience

 

Sign up for the Best Practices newsletter to get advanced AdWords tips and updates right to your inbox.

 

Looking for something more basic? Check out How to be successful with AdWords.

 

Was this article helpful?
How can we improve it?
Learn about Google’s latest marketing innovations

Check out this video to learn about new products designed to improve how you reach consumers, simplify campaign measurement and increase your productivity.

Watch now