Google Best Practices
Want to get the most out of your AdWords account? Google's Best Practices Series provides strategic advice on core search engine marketing tactics. It's intended to help you get the most out of AdWords. Based on Google's internal data and vetted by the people who built AdWords, this series helps form the foundation of your paid search strategies.
Drive foot traffic to your shops with shopping campaigns
Ultimately, whether someone steps into your shop after looking online depends on what products are being searched for and what you have in stock. In this section, we’ll review how to best set up and manage what are called local inventory ads for your shopping campaigns. They show potential customers what’s available in your shops in near real-time through a Google-hosted local shop front.
Get started with AdWords
Find new customers
Choosing the right keywords
Optimising Dynamic Search Ads
Making the most of display advertising
Press play on TrueView video ads
(Mobile) Finding the right mobile app users
(Mobile) Connect with mobile users
Expand your business globally
Drive sales with Gmail ads
Show the right message
Optimise to full value
(Mobile) Capture mobile shoppers with your shopping campaigns
Create and optimise effective shopping campaigns
Unlock holiday shopping success
Drive foot traffic to your shops
Optimise and manage your product data in Merchant Center
Work more effectively
Looking for something more basic? Check out How to be successful with AdWords.