Google Best Practices
Want to get the most out of your AdWords account? Google's Best Practices Series provides strategic advice on core search engine marketing tactics. It's intended to help you get the most out of AdWords. Based on Google's internal data and vetted by the people who built AdWords, this series helps form the foundation of your paid search strategies.
Enhance your ads with the right extensions
Ad extensions provide additional information and let people take action directly from the search results. Here are some tips for making your extensions as appealing as possible.
Find new customers
Choosing the right keywords
Optimising Dynamic Search Ads
Making the most of display advertising
Press play on TrueView video ads
Finding the right mobile app users
Expand your business globally
Drive sales with Gmail ads
Show the right message
Optimise to full value
Capture mobile shoppers with your shopping campaigns
Create and optimise effective shopping campaigns
Get your search and shopping campaigns ready for seasonal success
Drive foot traffic to your shops
Work more effectively
Looking for something more basic? Have a look at How to be successful with AdWords.