Google Best Practices

Want to get the most out of your AdWords account? Google's Best Practices Series provides strategic advice on core search engine marketing tactics. It's intended to help you get the most out of AdWords. Based on Google's internal data and vetted by the people who built AdWords, this series helps form the foundation of your paid search strategies. 

Featured guide

Drive foot traffic to your shops with shopping campaigns
Ultimately, whether someone steps into your shop after looking online depends on what products are being searched for and what you have in stock. In this section, we’ll review how to best set up and manage what are called local inventory ads for your shopping campaigns. They show potential customers what’s available in your shops in near real-time through a Google-hosted local shop front.

Get started with AdWords

What are Search Ads
Create a campaign
Pick the right keywords
Write great text ads
Track your goals
Review your performance

Find new customers

Choosing the right keywords
Optimising Dynamic Search Ads
Making the most of display advertising
Press play on TrueView video ads
(Mobile) Finding the right mobile app users
(Mobile) Connect with mobile users
Expand your business globally
Drive sales with Gmail ads

Show the right message

Create effective text ads
Enhance your ads with the right extensions
Create effective display ads
(Mobile) Increase mobile app engagement
Using Quality Score to guide optimisations

Optimise to full value

Adjusting bids to maximise profits
A guide to bid adjustments
Finding success with AdWords Smart Bidding
Optimising AdWords with Google Analytics
Beyond last-click attribution 

Re-engage customers

Reach the right audience with RLSA and Customer Match
Reach past visitors with display remarketing
Increase mobile app engagement

Feature your products

(Mobile) Capture mobile shoppers with your shopping campaigns
Create and optimise effective shopping campaigns
Unlock holiday shopping success
Drive foot traffic to your shops
Optimise and manage your product data in Merchant Center

Work more effectively

Test with confidence in AdWords
Manage campaigns in the new AdWords experience

 

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Looking for something more basic? Check out How to be successful with AdWords.

 

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