Google Best Practices
Want to get the most out of your AdWords account? Google's Best Practices Series provides strategic advice on core search engine marketing tactics. It's intended to help you get the most out of AdWords. Based on Google's internal data and vetted by the people that built AdWords, this series helps form the foundation of your paid search strategies.
Reach the Right Audience with RLSA and Customer Match
By using Customer Match and remarketing lists for search ads (RLSA) in AdWords, you can better connect with your most valuable customers. Create an audience strategy following the advice in this guide.
Find new customers
Choosing the Right Keywords
Optimizing Dynamic Search Ads
Making the Most of Display Advertising
Press Play on TrueView Video Ads
(Updated) Finding the Right Mobile App Users
Expand Your Business Globally
Drive Sales with Gmail Ads
Show the right message
Optimize to full value
Capture Mobile Shoppers with Your Shopping Campaigns
Create and Optimize Effective Shopping Campaigns
Unlock Holiday Shopping Success
Drive Foot Traffic to Your Stores
Optimize and Manage Your Product Data in Merchant Center
Work more effectively
Looking for something more basic? Check out How to be successful with AdWords.