Google Best Practices
Want to get the most out of your AdWords account? Google's Best Practices Series provides strategic advice on core search engine marketing tactics. It's intended to help you get the most out of AdWords. Based on Google's internal data and vetted by the people that built AdWords, this series helps form the foundation of your paid search strategies.
Create Effective Text Ads
One of the most important things to get right in your search ad is the creative, or messaging, you put into it. Better creatives improve ad relevance and drive more qualified clicks.
Find new customers
Choosing the Right Keywords
Optimizing Dynamic Search Ads
Making the Most of Display Advertising
Press Play on TrueView Video Ads
Finding the Right Mobile App Users
Expand Your Business Globally
Drive Sales with Gmail Ads
Show the right message
Optimize to full value
Capture Mobile Shoppers with Your Shopping Campaigns
Create and Optimize Effective Shopping Campaigns
Get Your Search and Shopping Campaigns Ready for Holiday Success
Drive Foot Traffic to Your Stores
Work more effectively
Looking for something more basic? Check out How to be successful with AdWords.