Get started with a healthcare provider Business Profile

Healthcare providers like doctors, therapists, and other medical practitioners can use Business Profile to claim and manage info for their practices. Business Profile offers the option to add details about services like telemedicine and personalise your profile on Google Search and Maps.

From a verified Business Profile account, owners and administrators of practices can engage with and update current patients, and attract potential new patients.

Learn how to sign up for Business Profile.

Choose the info that patients find in your Business Profile

  • Manage information like opening hours and phone numbers.
  • Add links to book online appointments and virtual care.
  • Add health services offered, like house calls, diagnostics and procedures.
  • Engage with patients.
  • Post high-quality photos to show patients what to expect before they arrive. You can add educational pictures and diagrams to help them learn more about what types of health services you provide.
  • Control access to your Business Profiles with location groups.

How patients find your info

When patients search for a healthcare provider on Google, your Business Profile may appear in their search results. Factors like search relevance, distance and your practice’s prominence determine whether your information appears in a search.

The information your Business Profile displays for your practice may include:

  • Website
  • Directions
  • Phone number
  • Customer reviews
  • Photos
  • Short summary of your business

A verified Business Profile account helps control the number of duplicate profiles that display for your business. Although most duplicates will be resolved in the bulk verification process, you can also flag business profiles for removal.

Manage your Business Profile

Verify your business and take ownership of account access
Add virtual care and appointment links
Important: This feature is available in the US and displays on mobile only.

Practices can add an 'Online care' attribute. This attribute lets patients easily find your Business Profile on Google when they search for care options.

You can add links for virtual care and appointments to direct patients to those pages on your website or your practice’s profile on a 3P virtual care site.

We use many different sources to collect information about what a business offers. If you find the links or attributes for your practice are incorrect, learn more about attributes and how to edit them.

Tip: If you have a single page for both virtual care and to book appointments, fill in both links. To remove links from your profile, clear the link field.
Manage insurance information

Important: Insurance information is available for select merchants in the U.S. only.

On your Business Profile on Google Search, below your business’s hours, a 'Check insurance info' link might display. The link opens an 'Insurance information' page that lists the health insurance networks for your business.

Check insurance info automatically shows up when any of the following supply insurance information:

  • You or your business
  • Organisations that manage your Business Profile
  • Third parties
  • Public data sources

Review, add or remove insurance information

Important: If you haven’t already, add or claim your business, and then verify your business. Once this process is complete, your business is eligible to show up on Search, Maps and other Google services.

  1. Go to your Business Profile. Learn how to find your profile.
  2. Select Edit profile > Insurance.
  3. To remove or add insurance information:
    • To remove insurance:
      1. Select one or more insurance networks and coverage plans to remove from the list that shows up.
      2. Then, select Remove selected or Preview.
    • To add insurance:
      1. Select Add insurance.
      2. Select the insurance networks you want to add. If you can’t find an insurance operator, then enter it in the search bar.
      3. Select Preview.
  4. From the confirmation screen, select Save.

Bear in mind:

  • You can only select from insurers that are already submitted to Google by the insurance companies themselves or insurance information suppliers. You cannot add other insurers. 
  • In most cases, edits to your Business Profile are published within three days. Edits may be reviewed for quality.
  • Insurance information can change quickly. Google may review or remove edits after a period of time if we have more recent information from insurers and third parties.

Update information with insurers

To make sure that your information is updated and accurate, you may want to connect directly with health insurers or public healthcare provider databases.

Remove the check insurance link

If you remove all the insurance networks from your Business Profile, 'Check insurance info' no longer shows up.

Tip: The 'Check insurance info' link may be added to your profile again if your insurance information is updated or added by: 

Understand insurance providers sources

The sources for insurance providers include, but aren't limited to, the following:  

  • California Department of Health Care Services (DHCS)
  • New York State Department of Health (NYSDOH)
  • Centers for Medicare and Medicaid Services (CMS) 

Important: The insurance provider lists are subject to change.

Optimise your website
If you operate a website, Google Search Central offers guidance for developers, website owners and SEO professionals. You can improve the accessibility and usefulness of website information with structured data and other advanced methods.
Add services offered

Practices can list their services on their Business Profile on Google. The services editor is available if you don't already have a services list provided by a third party.

You may find an option to add the services you offer, along with their descriptions and prices. To keep your services list organised, group services into sections.

When patients find your profile on Google, they'll find your services listed under 'Services'.

You can choose what to offer from suggested types of services. If the type of service isn't listed, you can add your own custom services, like 'conditions treated', 'house calls' or 'nutrition counselling'.

Learn how to add services.

Update and engage with patients

To increase awareness of your practice and help your patients stay updated and engaged:

  • Create posts: Help keep your patients up to date about major health events, new or popular services like telemedicine, and public health and educational messages.
  • Add a site manager: To help manage your Business Profiles, site managers can edit business info and details, manage posts, respond to reviews, post photos and Q&As, and download insights.
Manage your practice's information
Manage your practice's attributes

We use many different sources to collect information about what a business offers. If you find that the attributes for your practice are incorrect, contact support to address the issue.

  • Some attributes, such as 'has Wi-Fi' or 'Wheelchair accessible', are editable by the business owner.
  • If you're a U.S. healthcare provider, you also have the ability to highlight non-English languages that are supported at your location. Learn more about attributes that you can edit.

Tip: If you own or manage a doctor’s profile, you can edit your gender information in Attributes .

Set location info if you're within a complex

Important: We can’t guarantee that location information will show up when your business is searched.

Some individual providers are in a group office or clinic, or their practice is in a complex, such as a medical building or facility already listed on Business Profile. In this case, you can request to have this information displayed in your Business Profile.

This feature is useful for individual healthcare providers and practices that don’t display signage on the exterior of the building they occupy.

Guidelines for hospital departments and individual practitioners
Hospital departments and individual practitioners may create their own Business Profiles on Google. Once your department or individual profile is verified, contact support to connect them with the hospital or business profile that they are associated with.
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