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About location groups

Location groups (previously known as business accounts) provide a safe way to share management of your locations with multiple users. Location groups/business accounts are like a shared folder for your locations--a simple way to share access to a set of locations with coworkers.

If you are currently sharing your account username and password with other users, you should transition to using a location group/business account as a safer way to work together.

  Your Google account Business account(s)
When to use When you’re the only person who needs access to represent a business on Google. When you want multiple Google users to be able to add and update a set of locations.
Who can access Only you have access to this account. You may be an owner or manager of a location group/business account. You can see a note about your level of access below the location group/business account name (i.e. "owned by you" or “managed by you”). Both managers and owners can create, edit and delete locations within a location group/business account. Learn more
How to create Created by you and required by any Google product that requires sign in. Created through these steps.
Verification checkmark Indicates that the user is verified for all locations added. Indicates that the owner of the location group/business account is verified.

Best practices for creating location groups/business accounts

When to create a location group/business account

It’s a good idea to create a location group/business account if:

  • You want to share location management with a co-worker, manager of one of your brands or regions, or an agency
  • You want to run location ad campaigns

To give the co-worker, manager, or agency access to a group of locations:

  1. Create a location group/business account.
  2. Transfer all of your locations to that account.
  3. Add the co-worker or agency employee as a manager or owner to the location group/business account so that both parties continue to have access to all current locations and any locations created in the future.

Number of location groups/business accounts

It’s best to limit the number of location groups/business accounts to one account per business or brand. It’s not possible to import a single spreadsheet across multiple location groups/business accounts or download location information from across location groups/business accounts together into one spreadsheet.

It may make sense to create multiple location groups/business accounts if your organization operates multiple brands or divisions that require different sets of users who have access.

  Pro Con
Using one location group/business account See all locations in one dashboard and manage a single spreadsheet. Owners and managers may have access to view and edit all locations within the account that they should not manage.
Using multiple location groups/business accounts Owners and managers have access to view and edit only the locations within the account. Each account will require a separate spreadsheet import, and you won’t be able to see all locations in one dashboard.

Note that you can still add owners and managers to single locations manually within a location group/business account.

Other considerations

Note that you can still add owners and managers to single locations manually within a location group/business account.

New users

If you’re new to Google My Business, we recommend creating a location group/business account and using that account to add, verify, and manage your locations. That way, you won’t have to create the account later if you decide you’d like to share account access with other Google users.

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