If your business hasn’t opened yet, you can create a Business Profile on Google to let your community know when your business will open at the given address. After you create your Business Profile, you can set your future opening date, engage with customers, and announce when and where you open your business. Learn how to add or claim your Business Profile.
Tip: Businesses that are already open can add the date they opened.
Set your opening date
Only the year and month of your opening date are required. You can enter a date up to one year in the future.
- Go to your Business Profile.
- Select Edit profile.
- Next to "Opening date," select Edit
.
- Enter the required fields.
- Select Save.
After you enter the date and verify your business, your profile shows up on Google 90 days prior to your opening date.
Engage with customers before opening
You can engage with your community 90 days before your opening date. To create relationships with customers, you can use Business Profile features:
- Create posts: With a post you can announce your opening, keep customers updated on your business, and share an opening day discount or coupon.
- Add photos: Photos of your location can keep the community up-to-date with the progress of your store from construction to opening day.
- Include a merchant description: Explain what your business is all about, and let the community learn about your business straight from the source.
Once your business opens, your profile will show a "Recently opened" tag on Google for 90 days. To prevent inaccurate information from appearing on Google, users cannot suggest edits to your business information or post content, such as reviews or photos, on your Business Profile until your business is officially open.
