Owners and managers of listings
There are 3 types of users for listings: owners, managers, and site managers. When owners add users, they share management of a listing with multiple people without having to share their password. (Google Groups cannot be added as managers or owners of listings.)
Each listing can have multiple owners, but only one primary owner. Owners and primary owners have the same capabilities, but a primary owner can't remove themselves from a listing until they transfer their primary ownership to another user.
Managers have all of the capabilities of an owner, except for particularly sensitive capabilities such as removing the listing or managing access to it.
Add a site manager to your business listing to help manage your business presence on Google. A site manager interacts with customers, publishes posts and photos, and responds to reviews on behalf of your listing.
A site manager sign-up link can be found in the Business Profile of claimed chain locations on Maps and Search. The sign-up link makes it easier for franchise owners and store managers to manage listings for locations they own or operate.
Site managers will be verified by Google to make sure their profile data is accurate. Owners can still manage user access through their Google My Business accounts.
Learn more about owners and managers of a location group (previously known as a business account).
To see a summary of the different capabilities of each type of user, view the chart below:
| Capability | Owner | Manager | Site manager |
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| Add and remove users |  |
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| Remove listings | |
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| Edit all URLs | |
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| Accept all Google updates | |
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| Opt in or out of Bookings | |
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Update certain location settings
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| Manage AdWords account links | |
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| Use Messaging | |
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| Add custom labels to make it easy to find particular groups of locations |
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| Edit attributes | |
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Edit some main business info (e.g. hours, |
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| Create, manage, and publish posts | |
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| Add, delete, and edit cover photos and additional photos | |
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| Add, delete, and edit logos | |
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| Respond to reviews | |
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| Download insights | |
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Learn how to add owners, managers, or site managers.
