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Complete your Business Profile on Google

To help your Business Profile stand out, complete the information on your profile.

After your business is verified, your Business Profile displays across all of Google. However, if your profile isn’t complete, it may be harder for customers to find and engage with your business. The more familiar you are with the features of your Business Profile, the more beneficial your Business Profile can be for your business.

When you complete your profile:

  • Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps.
  • Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile.
Add services offered
You can let customers know what types of services you offer when you add services to your Business Profile on Google.
Service businesses can choose from suggested services based on their business category. For example, as suggested services, a plumber may find "Install faucet" or "Repair toilet." A landscaper may find “Irrigation” or “Outdoor lighting.”
To add or edit your services:
  1. Sign in to Business Profile Manager.
    • If you have multiple locations, open the location you'd like to manage.
  2. From the menu, click Info.
  3. In the "Services" section, click Edit Edit.
  4. Add your services.
  5. Click Save.

If the type of service you perform isn't listed, you can add custom services.

Upload photos & videos regularly
Photos and videos help customers learn more about the services your business offers. Both you and your customers can upload photos to your profile. To promote engagement with your customers and boost your ranking in search results, you should regularly add photos or videos to your profile.

There are several types of photos you can add to your Business Profile:

  • Logo: Help your customers recognize your business on Google. For businesses that have their basic information, such as a phone number or hours of operation, the Business Profile highlights the logo.
  • Cover photo: Set a cover photo at the top of your profile that best represents your business. In some instances, this action doesn’t guarantee the cover photo will show up as the first image for your business.
  • Business photos: Add different photos to highlight features of your business to attract and inform customers. Learn more about business photos.
Give your description a personal touch
When you create your business description, make it real, personal, and engaging. Your company isn’t just a business, it’s your story with customers. When you make your description, make sure it follows our business description guidelines.
Set your opening date

Add an opening date to your Business Profile to let customers know when your business first opened or will open.

Google uses various sources to determine how long a business has been in operation. If the merchant believes there’s an error, they can set the correct opening date.

Only the year and month of your opening date are required. You can enter a date up to one year in the future, but it won't show up on Google until 90 days before the date.

Set your opening date on Business Profile Manager

  1. Sign in to Business Profile Manager.
    • If you manage multiple businesses, open the one you want to manage.
  2. From the menu, click Info.
  3. Click Add opening date. Then, enter your opening date.
  4. Click Apply.

Set your opening date on Google Search

  1. Make sure you’re signed in to the Google Account you used to sign up for Google Business Profile.
  2. To find your Business Profile, search on Google for your exact business name. 
    • You can also search for “my business.”
  3. To open your Business Profile, select Edit profile and then Business information.
    • On a computer: Scroll to the “Opening date” field, then select it.
    • On a mobile device: Under the “About” tab, tap Opening date.
  4. Enter the required fields.
  5. Select Save.

Set your opening date on Google Maps

Important: You can only edit Business Profiles on Google Maps on a mobile device.

  1. On your mobile device, open the Google Maps app Maps.
  2. Make sure you're signed in to the Google Account you used to sign up for Google Business Profile.
  3. To open your Business Profile, in the top right, tap your profile picture or initial Account Circle and then Your Business Profile.
    • If you manage multiple businesses, open the one you want to update.
  4. Tap Edit profile and then Business information.
  5. Under the "About" tab, tap Opening date.
  6. Enter the required fields.
  7. Tap Save.
Tip: On certain places in Google Search, the opening date may be used to let customers know how many years a business has been in operation.
Set your business hours
Ask customers for reviews

You can share your short URL with customers from your computer with Business Profile Manager or on the mobile app. Through your short URL, Customers can leave reviews and view your Business Profile.

All businesses who have claimed their short name in their Business Profile can have a shareable short URL that directs customers to leave reviews. Learn more about how to create a short name.

  1. On your computer, sign in to Business Profile Manager.
    • If you have multiple profiles, open the profile you want to manage.
  2. In the left menu, click Home.
  3. In the “Get more reviews” card, you can copy your short URL to share with customers.
When customers click your link, they can rate your business and leave a review. Learn how to read and reply to customer reviews.
It’s against Google review policies to solicit reviews from customers through incentives or review stations located at your place of business. Reviews that violate these policies might be removed. 
Select attributes to describe your business

On your Business Profile, you can select various attributes to let customers know details about your business. For example, you can share whether your business offers outdoor seating and Wi-Fi, or if it identifies as women-owned. Select relevant, accurate attributes for your Business Profile to help your business stand out online.

Attributes appear on your Business Profile on Google Search and Maps. If you add certain attributes to your profile, your business might show up in search results when people search for places with those attributes on Google Search and Google Maps.

Tip: The attributes available to your business vary by business category.

Add or edit attributes

  1. On your computer, sign in to manage your Business Profile.
    • If you have multiple profiles, open the one you want to manage.
  2. From the menu, click Info.
  3. Find Attributes  Attributes and click Edit Edit.
  4. Search for the attribute you want to add, or scroll through the available options for your business.
  5. Once you update your attributes, click Apply.

Your new attributes show up when customers find your business on Google Search and Maps.

Add online attributes

Highlight your fully remote and real-time services such as classes, appointments, or consultations with Business Profile Manager. If you display your virtual services with “Online” attributes, you can improve discovery, more easily communicate your online offerings to customers, and facilitate the online booking process.  
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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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