To help your Business Profile stand out, complete the information on your profile.
After your business is verified, your Business Profile displays across all of Google. However, if your profile isn’t complete, it may be harder for customers to find and engage with your business. The more familiar you are with the features of your Business Profile, the more beneficial your Business Profile can be for your business.
When you complete your profile:
- Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps.
- Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile.
- Sign in to Business Profile Manager.
- If you have multiple locations, open the location you'd like to manage.
- From the menu, click Info.
- In the "Services" section, click Edit
.
- Add your services.
- Click Save.
If the type of service you perform isn't listed, you can add custom services.
You can add your in-store product to your Business Profile at no charge in two ways:
- Manually upload your products with the Product Editor. Learn how to upload with the Product Editor.
- Automatically add your products with Pointy. Learn how to add products with Pointy.
To add your in-store products:
- Go to your Business Profile. Learn how to find your profile.
- Click on Edit Profile
Products.
- Choose Add products with Pointy from Google or Add products manually.
- Click Continue.
If you can’t add products via your Business Profile, enter your details here to get started.
There are several types of photos you can add to your Business Profile:
- Logo: Help your customers recognize your business on Google. For businesses that have their basic information, such as a phone number or hours of operation, the Business Profile highlights the logo.
- Cover photo: Set a cover photo at the top of your profile that best represents your business. In some instances, this action doesn’t guarantee the cover photo will show up as the first image for your business.
- Business photos: Add different photos to highlight features of your business to attract and inform customers. Learn more about business photos.
Add an opening date to your Business Profile to let customers know when your business first opened or will open.
Google uses various sources to determine how long a business has been in operation. If the merchant believes there’s an error, they can set the correct opening date.
Only the year and month of your opening date are required. You can enter a date up to one year in the future, but it won't show up on Google until 90 days before the date.
Set your opening date on Business Profile Manager
- Sign in to Business Profile Manager.
- If you manage multiple businesses, open the one you want to manage.
- From the menu, click Info.
- Click Add opening date. Then, enter your opening date.
- Click Apply.
Set your opening date on Google Search
- Make sure you’re signed in to the Google Account you used to sign up for Google Business Profile.
- To find your Business Profile, search on Google for your exact business name.
- You can also search for
my business
.
- You can also search for
- To open your Business Profile, select Edit profile
Business information.
- On a computer: Scroll to the “Opening date” field, then select it.
- On a mobile device: Under the “About” tab, tap Opening date.
- Enter the required fields.
- Select Save.
Set your opening date on Google Maps
Important: You can only edit Business Profiles on Google Maps on a mobile device.
- On your mobile device, open the Google Maps app
.
- Make sure you're signed in to the Google Account you used to sign up for Google Business Profile.
- To open your Business Profile, in the top right, tap your profile picture or initial
Your Business Profile.
- If you manage multiple businesses, open the one you want to update.
- Tap Edit profile
Business information.
- Under the "About" tab, tap Opening date.
- Enter the required fields.
- Tap Save.
- To keep your customers up to date, set your business’s main hours or mark it closed.
- To change your hours for holidays or other temporary periods, set Holiday Hours.
- To change your hours for specific features and services your business offers, set More hours.
You can share your short URL with customers from your computer with Business Profile Manager or on the mobile app. Through your short URL, Customers can leave reviews and view your Business Profile.
All businesses who have claimed their short name in their Business Profile can have a shareable short URL that directs customers to leave reviews. Learn more about how to create a short name.
- On your computer, sign in to Business Profile Manager.
- If you have multiple profiles, open the profile you want to manage.
- In the left menu, click Home.
- In the “Get more reviews” card, copy your short URL.
You can select various attributes to let customers know details about your business. You can share whether your business offers outdoor seating or Wi-Fi. Select relevant, accurate attributes for your Business Profile to help your business stand out online.
Attributes appear on your Business Profile on Google Search and Maps. If you add certain attributes to your profile, your business might show up in search results when people search for places with those attributes on Google Search and Google Maps.
Add or edit attributes
-
Go to your Business Profile. Learn how to find your profile.
- Select Edit profile
Business information.
- Near the top, select the More tab.
- Select the category you want to change.
- Next to the attribute, select Yes or No.
- When you're finished updating your attributes, select Save.
Your new attributes show up when customers find your business on Google Search and Maps.