Creating a TrueView video campaign and video ad

TrueView video ads are an exciting and interactive way to engage your customers on YouTube and across the web. You can create and manage your TrueView campaigns in Google AdWords, and you have control over where your TrueView ads appear, when they run and who sees them. The beauty of TrueView ads is that you pay when a viewer watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages in other video interactions, such as clicks on the call to action overlays (CTAs), cards and companion banners. A "Skip ad" button lets viewers opt out of watching the video.

Advertising with TrueView provides these added benefits:

  • Tell your story. You’re the expert of your business, so share your expertise with the world. Be personal. Put the camera on yourself and explain how your product or service can benefit your audience. Show them why they should care about your product or brand.
  • Reach just the right audience. Every month, more than 1 billion people visit YouTube and watch over 6 billion hours of YouTube videos. Reach your customers on YouTube by topic, keyword or demographic such as "women under 35".
  • Create a video campaign in just a few minutes. Create your account, create or upload your video ad, reach your audience, and you're on your way to telling your story to the world.
  • Measure your success. Figure out if you're reaching the right audience. Check your AdWords account to track views, costs and budget details. Visit the "Analytics" tab in your YouTube account to learn more about your viewers. For example, you can tell which videos your customers are watching and for how long.

With the flexibility of video campaigns, you can advertise your business in multiple ad formats across:

About TrueView video ad formats

TrueView video ads give viewers the choice and control over which advertisers' messages they want to see and when.

Each TrueView ad format appears in a different context, so viewers can interact with each format in a different way. Here's what you need to know:

  • TrueView in-stream ads
    • When to use this ad format: use this format when you want your video ad to appear before, during or after other videos on YouTube and the Display Network.
    • How you're charged: you pay when a viewer watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages in other video interactions, such as clicks on the call to action overlays (CTAs), cards and companion banners.
    • Where the ads appear: TrueView in-stream ads can appear on videos across YouTube and on video publisher sites, games and apps on the Display Network.
  • TrueView in-display ads
    • When to use this ad format: use this format to promote a video when people are searching on YouTube or browsing videos on YouTube and across the web.
    • How you're charged: you’ll be charged when a viewer clicks your ad and begins watching your video.
    • Where the ads appear: TrueView in-display ads can appear next to YouTube videos, on YouTube search results, on video plays on YouTube channels and Watch pages, and on publisher sites across the Display Network.

Creating a TrueView video campaign

Here are some things to bear in mind before you create TrueView campaigns and TrueView ads:

  • Only TrueView ads and ad groups can be created within the "Video" campaign type. Within this campaign type, only TrueView video ad formats and CPV pricing are supported.
  • TrueView video campaigns cannot include text, images or other video ad formats.
  • To create a TrueView video ad, your videos must be hosted on YouTube.
  • Reporting for TrueView campaigns and ad groups include metrics specific to video ads, including views, view rate and earned actions, that aren't available in other AdWords campaign management tools.
  • TrueView ad groups will each be assigned a format (either in-stream or in-display), and can contain only ads of that same format. For example, a TrueView in-stream ad group can only contain in-stream video ads and their associated targeting criteria and bids. Likewise, a TrueView in-display ad group can only contain in-display video ads and their associated targeting criteria and bids.
  • If you want to run multiple formats in the same TrueView video campaign, you will need to create multiple ad groups.

To create a TrueView video campaign with only one ad format, follow the first set of instructions below. To create a TrueView campaign with both ad formats, follow all of the instructions below for creating a video campaign, an ad group and a video ad.

Note

Each ad group can only contain one video ad format.

Create a TrueView video campaign
  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Note

    Your TrueView campaigns are located with your other campaign types (if any) from the "All campaigns" drop-down menu. You can also use this drop-down menu to view only your TrueView campaigns by selecting Video campaigns.

  4. Click +CAMPAIGN, then click Video.
  5. Enter a campaign name and do the following:
    • Enter a budget.
    • Choose the networks you want the video campaign to run on.
    • Choose the locations where you want to target (or exclude) your campaign.
    • Choose the language of your customers.
  6. (Optional) Choose the devices you want to show your ads on. By default, your ads will appear on all eligible devices.
  7. (Optional) Edit your campaign’s advanced settings.
  8. Click Save and continue.
  9. Enter an ad group name.
  10. Next to “Your video”, choose a YouTube video.
  11. Next to “Video ad type”, choose your advertising goal: to drive views, awareness or conversions, or to drive mobile app installations.
    • If you choose “Drive mobile app installs”, next to “Your mobile app” find the app that you want to use for your ad.
  12. Next to “Video ad formats”, choose either In-stream ad or In-display ad. Enter the required information.
  13. Set a bid amount.
  14. (Optional) Edit the targeting methods you want to use for your ads. By default, your ads will be shown to all viewers.
  15. Click Save ad group.
Create an ad group
  1. Sign in to your AdWords account.
  2. Click the Campaigns tab to select the campaign to which you want to add a new ad group.
  3. Note

    Your TrueView campaigns are located with your other campaign types (if any) from the "All campaigns" drop-down menu. You can also use this drop-down menu to view only your TrueView campaigns by selecting Video campaigns.

  4. Click the Ad groups tab, then click the +AD GROUP drop-down menu.
  5. Enter an ad group name.
  6. Next to “Your video”, choose a YouTube video.
  7. In “Choose an ad format for this ad group”, choose either In-stream ad format or In-display ad format.
  8. Note

    An ad group can only contain one ad format.

  • Enter the required information to create your ad. Note: you can always save your ad group without creating an ad. To create a video ad independently, see the section below under "Create a video ad".
  • Set your maximum cost per view (CPV) bid.
  • (Optional) Edit the targeting methods you want to use for your ads. By default, your ads will be shown to all viewers.
  • Click Save ad group.
  • Was this article helpful?