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Create a TrueView video campaign

TrueView video ads are an exciting way in which to reach and engage your audience on YouTube and across the Web. You can create and manage your TrueView campaigns in AdWords, using the “Video” campaign type.

This article explains the steps that you’ll need to follow to set up a TrueView video campaign and ad group.

Before you begin

Here are some things to bear in mind before you create TrueView campaigns and ads:

  • TrueView ads and ad groups are created with the "Video" campaign type. Within this campaign type, TrueView video ad formats, CPV and Target CPA bidding strategies are supported.
  • TrueView video campaigns cannot include text, images or other video ad formats.
  • To create a TrueView video ad, your videos must be hosted on YouTube.
  • Reporting for TrueView campaigns and ad groups include metrics specific to video ads, including views, view rate and earned actions that aren't available in all AdWords campaign management tools.
  • Ad groups will each be assigned a format (either in-stream or video discovery), and can contain only ads of that same format. For example, an in-stream ad group can contain only in-stream video ads and their associated targeting criteria and bids. Likewise, a video discovery ad group can contain only video discovery ads and their associated targeting criteria and bids.
  • If you want to run both in-stream and video discovery formats in the same TrueView video campaign, then you'll need to create multiple ad groups.

To create a TrueView video campaign with only one ad format, follow the first set of instructions below. To create a TrueView campaign with both ad formats, continue to the second set of instructions below to create an additional ad group.

Note:

  • Each ad group can contain only one TrueView ad format, either in-stream or video discovery. To create bumper video ads, you’ll need to create a separate campaign. Find out more about bumper video ads
  • You can't use a portfolio bid strategy with a video campaign.

Instructions

How to create a TrueView video campaign
  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.

    Note: Your video campaigns are located with your other campaign types (if any) from the "All campaigns" drop-down menu. You can also use this drop-down menu to view only your video campaigns, by selecting Video campaigns.

  3. Click +CAMPAIGN, then click Video.
  4. Enter a campaign name.
  5. Choose a campaign sub-type:
  6. For "Standard" campaigns, do the following:
    • Next to “Video ad formats” select In-stream or video discovery ads.
    • Enter a budget.
    • Choose the networks that you want the video campaign to run on.
    • Choose the locations in which you want to target (or exclude) your campaign.
    • Choose the language of your customers.
  7. (Optional) Choose the devices that you want to show your ads on. You can target particular operating systems, device models and carriers. By default, your ads will appear on all eligible devices.
  8. (Optional) Edit your campaign’s advanced settings.
  9. Click Save and continue.
  10. Enter an ad group name.
  11. Next to “Your YouTube video”, choose a YouTube video.
  12. Next to “Video ad format” choose either In-stream ad or Video discovery ad. Enter the information required.
  13. Set a bid amount.
  14. Edit the targeting methods that you want to use for your ads. By default, your ads will be show to all viewers.
  15. Click Save ad group.
How to create an ad group
  1. Sign in to your AdWords account.
  2. Click the Campaigns tab to select the campaign to which you want to add a new ad group.

    Note: Your video campaigns are located with your other campaign types (if any) from the "All campaigns" drop-down menu. You can also use this drop-down menu to view only video campaigns by selecting Video campaigns.

  3. Click the Ad groups tab, and then click the +AD GROUP button.
  4. Enter an ad group name.
  5. Next to “Your YouTube video”, choose a YouTube video.
  6. Next to “Video ad format” choose either In-stream ad or Video discovery ad.

    Note: An ad group can contain only one ad format.

  7. Enter the required information to create your ad. Note: you can always save your ad group without creating an ad.
  8. Set a bid amount.
  9. Edit the targeting methods that you want to use for your ads. By default, your ads will be show to all viewers.
  10. Click Save ad group.

 

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