Implementation guide

To show your local products on Google, provide information about your business, stores, and products. Use this implementation guide to set up either local inventory ads or free local product listings.

• Are you interested in onboarding via API? Learn more.
• Are you a retailer interested in having your POS/inventory data provider submit your transaction data to Google on your behalf? Or, are you a POS/inventory data provider who would like to submit your customers' data to Google? Learn how to get started.

	Step 1: Set up your accounts
	Step 2: Enable local inventory ads or free local product listings
	Step 3: Add your business information
	Step 4: Link your Business Profiles using your Business Profile Manager and select your business group Note: For local inventory ads, continue your setup here before returning to this guide for Step 5.
	Step 5: Create, register, and submit feeds Create a primary feed Create a local product inventory feed Register and submit local feeds
	Step 6: Verify your about page (Austria, Germany and Switzerland only)
	Step 7: Request inventory verification
	Step 8: Set up Google Ads for local inventory ads Link your Merchant Center and Google Ads accounts (optional) Enable local products in your Shopping campaign

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