In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Auto-feed crawl for local inventory ads

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Auto-feed crawl allows you to start or test your local inventory ads without building your own inventory feed. Auto-feed crawl helps you onboard to local inventory ads efficiently by automatically generating inventory data for you.

Note: Auto-feed crawl is designed to scale to a subset of products. For a complete product and store coverage, you need to implement a full local product inventory feed or implement Pixel based auto-feed. Contact your Google representative for more information on the Pixel-based auto-feed.

How it works

Google uses Google Storebot to crawl your website to deduce local inventory availability information and create inventory data feed directly within Merchant Center. The auto-feed crawl creates a feed of the highest performing products and stores, representing the highest percentage of clicks.

Before you begin

If you're interested in participating in auto-feed crawl, fill out the interest form.


Before participating in auto-feed crawl, you must take note of the following:

  • You must be eligible for merchant hosted local storefront basic or merchant hosted local storefront full.
  • You must not block Google crawlers such as Google StoreBot and Googlebot from crawling your website.
  • Google will crawl the top product or store pairs per day. You can also choose 150 products across 20 stores or more based on the crawl limits of your website. You can prevent specific products from showing in local inventory ads by using the excluded destination [excluded_destination] attribute in your primary feed and the value “Local_inventory_ads”.
  • If you wish to upgrade to cover more inventory, you must either:
    • Create and upload your own inventory feed or
    • Implement the Pixel-based auto-feed. Contact your Google representative for more information on the Pixel-based auto-feed


  1. Review the auto-feed requirements for local inventory ads. If your website meets the requirements, request a review of your website by filling out this interest form.
  2. Set up your accounts.
  3. Enable local inventory ads.
  4. Link your Business Profile and select your location group.
  5. Upload a primary feed or enable your existing primary feed for local inventory ads and free local listings.
  6. Verify your About page (Austria, Germany and Switzerland only).
  7. Link Google Ads and enable your campaigns.
    1. Link your Merchant Center and Google Ads accounts.
    2. Enable Local products in your Shopping campaign. Performance Max campaigns will serve local inventory ads by default as soon as inventory becomes available in your Merchant Center.

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